Seventh Generation Fabric Softener

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months

79K

Growth, 90 days vs prior 90

+8.9%

Conversion, latest week

7.2%

Market size, estimated

$85Ka year

Peak month

July1.3× the quietest month

Top search term

seventh generation fabric softener51K searches a year

Listings sell for $14.91 on average, from $5.01 to $49.44. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $14.91 that is $4K to $7K a year per listing.

Average price

$14.91under the $15 to $100 sweet spot

Price range

$5.01–$49.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

0.3%of orders · Amazon United States median 2.1%

53% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #515 within Laundry. It carries 5,259 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

95%

Out of stock, average day

1.1%

Average rank

#515in Laundry

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

5,259per listing

Listings tracked

19

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

60 months