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sesamoiditis insoles

Skip it

A concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.

Market size 16Growth 38Conversion 62Competition 13Returns 55Price range 80Avg price 95Brand share 15Review moat 29Quality gap 78

Avg price

Incredible$26.85

avg listing price — sweet spot $15–$100

Price range

Great$6.93–$48.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Returns

Good2.8%

return rate — above 5% kills the launch gate

Growth

Okay+10.4%

90-day search growth — must beat 0% to launch

Review moat

Okay3,626.9

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$66K

$66K/yr · 45K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

Competition

Bad84%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, sesamoiditis insoles is a $66K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 41/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

sesamoiditis insoles market data

Units sold / yr
3K–4K
avg 500–750/product
Revenue / yr
$81K–$107K
units × avg price
Conversion rate
5.4%
Avg BSR
#206
Page quality
0%
Prime
100%
Sponsored
90%
Out of stock
0.0%
Avg brand age
50 months
Avg seller age
166 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

23

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

3%

  • Dr. Scholl's66%
  • Deepballfeet11%
  • ORHILYA10%
  • PowerStep4%
  • Trustfeet3%
  • Welnove3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Weekly Amazon search volume, last 45 weeks — +10.4% search growth over the last 90 days.
2K2KSpike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Top sesamoiditis insoles search terms

  • metatarsal insoles for men10K/yr
  • dr scholls ball of foot pads9K/yr
  • dr scholls metatarsal pads for women4K/yr
  • insole with metatarsal pad4K/yr
  • forefoot insoles4K/yr
  • insoles with metatarsal pad4K/yr
  • dr scholls ball of foot3K/yr
  • insoles for mortons neuroma men2K/yr
  • metatarsal insoles women2K/yr
  • dr scholls metatarsal pads2K/yr
All search terms

Top sesamoiditis insoles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$10K30%$20K45%$30K60%$39K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about sesamoiditis insoles

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall21%

“Very comfortable”

Size-Overall12%

“they fit as described based on size”

Quality-Overall9%

“In summary, a nice, high quality pair of insoles”

Durability7%

“The material feels durable”

Cushion6%

“The gel cushioning feels soft yet supportive”

Ease Of Use5%

“Easy to use”

Value For Money5%

“the cost is very reasonable”

Efficiency3%

“it helped with my job”

Pain Relief-Overall2%

“Excellent Foot Pain Relief”

Joint Pain2%

“Great for foot pain”

What buyers complain about

Adhesion/Stickiness29%

“Adhesive is terrible”

Pain Relief-Overall12%

“My feet hurt all the time”

Comfort-Overall6%

“Not comfortable”

Thickness4%

“I found that they are a bit thick for those shoes”

Cushion4%

“Not enough padding for support”

Durability4%

“Wore out quickly”

Size-Overall3%

“due to the impossibility of measuring where to place them”

Value For Money3%

“Way too expensive for what you get”

Ease Of Use3%

“Hard to use”

Quality-Overall3%

“These are nowhere near the quality of the Mars Wellness tapered pads”

Top return reasons

Size-Overall24%
Adhesion/Stickiness13%
Cushion9%
Comfort-Overall9%
Functionality-Overall7%
Advertised Vs Actual Product6%
Pain Relief-Overall5%
Joint Pain4%
Feet Fit4%
Thickness3%

Common questions

Is sesamoiditis insoles profitable to sell on Amazon United States?
The niche generates $66K/yr across 10 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Skip it (41/100).
How competitive is the sesamoiditis insoles niche?
7 brands and 23 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in sesamoiditis insoles?
Top complaints mined from reviews: Adhesion/Stickiness, Pain Relief-Overall, Comfort-Overall. The return rate is 2.8%.
What does it cost to enter the sesamoiditis insoles niche?
Listings span $6.93–$48.59; the average listing price is $26.85 (sweet spot $15–$100). The average incumbent carries 3,627 reviews — the moat a new listing must climb.