Sensodyne Toothbrush

Shoppers searched for this 563K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $823K a year.

Searches, last 12 months

563K

Growth, 90 days vs prior 90

-5.9%

Conversion, latest week

12.5%

Market size, estimated

$823Ka year

Peak month

August2.6× the quietest month

Top search term

guru nanda toothbrush338K searches a year

Listings sell for $11.68 on average, from $2.54 to $56.76. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $11.68 that is $35K to $47K a year per listing.

Average price

$11.68under the $15 to $100 sweet spot

Price range

$2.54–$56.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

$35K–$47K

Returns

0.3%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #96 within Toothbrushes & Accessories. It carries 5,336 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#96in Toothbrushes & Accessories

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

5,336per listing

Listings tracked

14

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

51 months