Is sensodyne toothbrush profitable to sell on Amazon United States?

The niche generates $823K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (48/100).

How competitive is the sensodyne toothbrush niche?

2 brands and 35 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sensodyne toothbrush?

Top complaints mined from reviews: Hard Feel, Size-Overall, Ease Of Cleaning. The return rate is 0.3%.

When does demand for sensodyne toothbrush peak?

Demand peaks in Aug; the busiest month runs 2.6× the quietest.

What does it cost to enter the sensodyne toothbrush niche?

Listings span $2.54–$56.76; the average listing price is $11.68 (sweet spot $15–$100). The average incumbent carries 5,336 reviews — the moat a new listing must climb.

sensodyne toothbrush

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Price range

Great$2.54–$56.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$823K

$823K/yr · 563K searches

Avg price

Okay$11.68

avg listing price — sweet spot $15–$100

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,335.71

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sensodyne toothbrush is a $823K/yr Amazon United States market (563K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 48/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

sensodyne toothbrush market data

Units sold / yr: 60K–80K; avg 3,000–4,000/product
Revenue / yr: $701K–$934K; units × avg price
Conversion rate: 12.5%
Avg BSR: #96
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 4.3%
Avg brand age: 51 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

GuruNanda87%
Sensodyne13%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -5.9% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.6×

Open Trend

Top sensodyne toothbrush search terms

guru nanda toothbrush338K/yr -10.3%11.3% conv.
sensodyne toothbrush54K/yr +9.2%10.4% conv.
gurunanda toothbrush53K/yr -6.5%10.7% conv.
guru toothbrush16K/yr +23.5%10.8% conv.
guru nanda butter on gums toothbrush13K/yr +29.7%12.0% conv.
butter on gums toothbrush15K/yr -11.7%13.3% conv.
toothbrush guru nanda10K/yr +6.5%13.0% conv.
sensodyne toothbrush soft10K/yr -9.9%14.0% conv.
gurunanda butter on gums toothbrush6K/yr +15.6%13.8% conv.
sensodyne toothbrush extra soft6K/yr -8.4%10.2% conv.

All search terms

Top sensodyne toothbrush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GuruNanda Butter On Gums Toothbrush ADA Accepted Manual Toothbrushes with 8000+ Ultra Soft Softex Bristles for Sensitive & Receding Gums Perfect for Whiter Teeth Assorted Colors 6 Ct

GuruNanda$5.994.7★10,853 rev

GuruNanda Mini Disposable Toothbrushes with Toothpaste & Toothpick Prepasted Ready-to-Go Travel Toothbrush with Butter on Gums Bristles - Fluoride Free No Rinsing Individually Wrapped 70 Ct

GuruNanda$26.954.6★1,916 rev

GuruNanda Gentle Giant Toothbrush with Dual Action Flossing Spiral Bristles Non-Slip Ergo Dexa Grip Helps in Teeth Whitening BPA Free Manual Toothbrushes Assorted Colors 4 Count

GuruNanda$4.284.7★3,234 rev

GuruNanda Butter on Gums Charcoal Toothbrush - 8000+ SoftexTM Bristles for Sensitive Teeth & Gums Aids in Teeth Whitening Extra Soft (6 Count)

GuruNanda$5.754.7★2,836 rev

GuruNanda Butter On Gums Toothbrush ADA Accepted with 8000+ Ultra Soft Softex Bristles for Sensitive & Receding Gums Perfect for Whiter Teeth 8 Ct

GuruNanda$7.374.7★10,853 rev

Newest

by launch date

GuruNanda Floss Fusion Toothbrush with Dual Action Soft Flossing Bristles Ultra-fine Tapered Bristles for Deeper Cleaning BPA & PFAS-Free Manual Toothbrushes Assorted Colors 8 Count

GuruNanda$12.2167 rev

5mo ago

GuruNanda Pressure Sonic 2.0 Electric Toothbrush with Butter On Gums Bristles Smart Pressure Sensor 5 Modes 2-Min Timer 55-Day Rechargeable Battery IPX7 Waterproof Black

GuruNanda$56.7640 rev

8mo ago

GuruNanda Mini Disposable Toothbrushes with Toothpaste Tongue Scraper Floss & Toothpick - 6-in-1 Ready-to-Go Prepasted Travel Toothbrush - Fluoride Free No Rinsing Individually Wrapped 21 Ct

GuruNanda$13.94505 rev

9mo ago

GuruNanda Mini Disposable Toothbrushes with Toothpaste & Toothpick Prepasted Ready-to-Go Travel Toothbrush with Butter on Gums Bristles - Fluoride Free No Rinsing Individually Wrapped 70 Ct

GuruNanda$26.951,916 rev

1y ago

GuruNanda Dew Drop Toothbrushes - Medium Bristles for Deep Cleaning - Gentle on Teeth & Gums - Ideal for Kids & Adults - Pack of 2

GuruNanda$2.62456 rev

1y ago

What buyers say about sensodyne toothbrush

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel31%

“Buttery soft”

Quality-Overall9%

“Ive always been satisfied with their high quality ingredients”

Value For Money9%

“they are affordable”

Ease Of Use8%

“it's easy to handle”

Tooth Sensitivity7%

“Good for sensitive teeth”

Tooth Brightening6%

“helps whiten as well”

Brush Quality6%

“BEST BRUSH EVER”

Ease Of Cleaning4%

“Great cleaning”

Size-Overall3%

“Fits perfectly in hand”

Comfort-Overall2%

“they are comfortable”

What buyers complain about

Hard Feel14%

“Too soft”

Size-Overall13%

“a little big”

Ease Of Cleaning9%

“Doesn't Clean Teeth”

Value For Money7%

“Too expensive”

Durability5%

“fall out in my mouth”

Quality-Overall4%

“Bad quality”

Ease Of Use2%

“Not comfortable to use”

Allergies2%

“which Im allergic to”

Adhesion/Stickiness2%

“Not enough paste on the brushes”

Sensitivity-Overall1%

“Its hard to find a toothbrush with the texture I need for my sensitive gums”

Top return reasons

Size-Overall38%

Advertised Vs Actual Product17%

Value For Money8%

Functionality-Overall5%

Hard Feel4%

Quality-Overall3%

Soft Feel3%

Brush Quality2%

Smell2%

Defective Material/Parts2%

Common questions

Is sensodyne toothbrush profitable to sell on Amazon United States?: The niche generates $823K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (48/100).
How competitive is the sensodyne toothbrush niche?: 2 brands and 35 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sensodyne toothbrush?: Top complaints mined from reviews: Hard Feel, Size-Overall, Ease Of Cleaning. The return rate is 0.3%.
When does demand for sensodyne toothbrush peak?: Demand peaks in Aug; the busiest month runs 2.6× the quietest.
What does it cost to enter the sensodyne toothbrush niche?: Listings span $2.54–$56.76; the average listing price is $11.68 (sweet spot $15–$100). The average incumbent carries 5,336 reviews — the moat a new listing must climb.