Sensodyne Pronamel Toothpaste
MaybeShoppers spend an estimated $26.0M a year here. But the top 5 brands take 100% of clicks, so Sensodyne Pronamel Toothpaste is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $26.0M/yr7.5M searches / yr
- 90-day growth
- +5.1%search demand this quarter
- Competition
- 59%top-5 click share · 3 brands · 64 sellers
Flapen Score
Sensodyne Pronamel Toothpaste against its category
The dotted line is the Health & Household average. Past it, Sensodyne Pronamel Toothpaste is stronger. Inside it, weaker.
Market
The Sensodyne Pronamel Toothpaste market on Amazon at a glance
Shoppers on Amazon United States searched for Sensodyne Pronamel Toothpaste 7.5M times last year and spent an estimated $26.0M. All 3 brands take every click. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 22.0% of those searches ended in a purchase.
Shoppers searched for this 7.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26.0M a year.
- Searches, last 12 months
- 7.5M
- Growth, 90 days vs prior 90
- +5.1%
- Conversion, latest week
- 22.0%
- Market size, estimated
- $26.0Ma year
- Peak month
- July1.2× the quietest month
- Top search term
- sensodyne toothpaste4.5M searches a year
02 · Price
A sale here is worth $15.71.
Listings sell for $15.71 on average, from $4.94 to $24.11. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At $15.71 that is $943K to $1.3M a year per listing.
- Average price
- $15.71inside the $15 to $100 sweet spot
- Price range
- $4.94–$24.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 60,000–80,000
- Revenue per listing a year
- $943K–$1.3M
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Toothpaste. It carries 8,341 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #55in Toothpaste
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 8,341per listing
- Listings tracked
- 20
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Sensodyne Pronamel Toothpaste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sensodyne Repair and Protect Whitening Toothpaste Toothpaste for Sensitive Teeth and Cavity Prevention 3.4 oz (Pack of 2)
- Price
- $12.70
- Rating
- 4.8/5
- Reviews
- 48,268
- Age
- 8y ago
Sensodyne Extra Whitening Sensitive Teeth and Cavity Prevention Whitening Toothpaste Amazon Exclusive Cool Mint Amazon Exclusive- 4 Ounces (Pack of 4)
- Price
- $23.53
- Rating
- 4.8/5
- Reviews
- 5,412
- Age
- 1y ago
Sensodyne Toothpaste Sensitivity Gum and Enamel Triple Protection Refreshing Fluoride Toothpaste Mint Flavor - 3.4 Ounces x 3
- Price
- $17.18
- Rating
- 4.7/5
- Reviews
- 6,004
- Age
- 3y ago
Sensodyne Clinical White Toothpaste Clinically Proven Whitening for Sensitive Teeth Stain Protector 3.4 oz x 3
- Price
- $23.57
- Rating
- 4.7/5
- Reviews
- 5,887
- Age
- 2y ago
Sensodyne Pronamel Intensive Enamel Repair Toothpaste for Sensitive Teeth and Cavity Protection Whitening Toothpaste to Strengthen Enamel Arctic Breeze - 2.3 Ounces
- Price
- $5.11
- Rating
- 4.6/5
- Reviews
- 826
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Sensodyne Clinical Repair Whiten & Shine Toothpaste for Sensitivity Relief 2.3 oz
- Price
- $5.94
- Rating
- 4.6/5
- Reviews
- 440
- Age
- 6mo ago
Sensodyne Pronamel Intensive Enamel Repair Toothpaste for Sensitive Teeth and Cavity Protection Whitening Toothpaste to Strengthen Enamel Arctic Breeze - 2.3 Ounces
- Price
- $5.11
- Rating
- 4.6/5
- Reviews
- 826
- Age
- 6mo ago
Colgate Whitening Toothpaste for Sensitive Teeth Enamel Repair and Cavity Protection Fresh Mint Gel 6 Oz (Pack of 3)
- Price
- $10.44
- Rating
- 4.8/5
- Reviews
- 20,649
- Age
- 12y ago
Sensodyne Clinical Repair Whiten & Shine Toothpaste for Sensitivity Relief 3.4 oz (3 Pack)
- Price
- $24.11
- Rating
- 4.7/5
- Reviews
- 838
- Age
- 7mo ago
Sensodyne Extra Whitening Toothpaste for Sensitive Teeth Cavity Prevention and Sensitive Teeth Whitening - 2.7 Ounces (Pack of 2)
- Price
- $9.70
- Rating
- 4.7/5
- Reviews
- 539
- Age
- 9y ago
Newest
by launch dateSensodyne Pronamel Intensive Enamel Repair Toothpaste for Sensitive Teeth and Cavity Protection Whitening Toothpaste to Strengthen Enamel Arctic Breeze - 2.3 Ounces
- Price
- $5.11
- Rating
- 4.6/5
- Reviews
- 826
- Age
- 6mo ago
Sensodyne Clinical Repair Whiten & Shine Toothpaste for Sensitivity Relief 2.3 oz
- Price
- $5.94
- Rating
- 4.6/5
- Reviews
- 440
- Age
- 6mo ago
Sensodyne Clinical Repair Whiten & Shine Toothpaste for Sensitivity Relief 3.4 oz (3 Pack)
- Price
- $24.11
- Rating
- 4.7/5
- Reviews
- 838
- Age
- 7mo ago
Sensodyne Cavity + Sensitivity Toothpaste Fluoride Toothpaste for Sensitive Teeth and Cavity Protection 2.7 oz
- Price
- $4.94
- Rating
- 4.6/5
- Reviews
- 609
- Age
- 7mo ago
Sensodyne Pronamel Intensive Enamel Repair Toothpaste for Sensitive Teeth to Reharden and Strengthen Enamel Extra Fresh - 3.4 Ounces (Pack of 4)
- Price
- $22.29
- Rating
- 4.8/5
- Reviews
- 2,262
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
64
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
0%
- Sensodyne79%
- SENSODYNE PRONAMEL18%
- Colgate3%
- Open — no brand owns it (0%)
Demand
Sensodyne Pronamel Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Sensodyne Pronamel Toothpaste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sensodyne toothpaste4.5M/yr
- toothpaste sensitive teeth637K/yr
- sensodyne685K/yr
- sensitive toothpaste489K/yr
- sensodyne repair and protect toothpaste184K/yr
- toothpaste sensodyne285K/yr
- sensodyne toothpaste sensitive teeth230K/yr
- sensitive teeth toothpaste79K/yr
- sensitive toothpaste for adults62K/yr
- toothpaste sensitive51K/yr
Reviews and returns
What reviews say buyers love and hate about Sensodyne Pronamel Toothpaste
We read the reviews and the return reasons for every product selling here.
“TOO expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
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FAQ
Common Sensodyne Pronamel Toothpaste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data