Sensitivity Toothpaste
MaybeShoppers spend an estimated $26.0M a year here. But the top 5 brands take 100% of clicks, so Sensitivity Toothpaste is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $26.0M/yr7.5M searches / yr
- 90-day growth
- +5.1%search demand this quarter
- Competition
- 59%top-5 click share · 3 brands · 64 sellers
Flapen Score
Sensitivity Toothpaste against its category
The dotted line is the Health & Household average. Past it, Sensitivity Toothpaste is stronger. Inside it, weaker.
Market
The Sensitivity Toothpaste market on Amazon at a glance
Shoppers on Amazon United States searched for Sensitivity Toothpaste 7.5M times last year and spent an estimated $26.0M. All 3 brands take every click. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 22.0% of those searches ended in a purchase.
Shoppers searched for this 7.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26.0M a year.
- Searches, last 12 months
- 7.5M
- Growth, 90 days vs prior 90
- +5.1%
- Conversion, latest week
- 22.0%
- Market size, estimated
- $26.0Ma year
- Peak month
- January1.2× the quietest month
- Top search term
- sensodyne toothpaste4.5M searches a year
02 · Price
A sale here is worth $15.71.
Listings sell for $15.71 on average, from $4.94 to $24.11. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At $15.71 that is $943K to $1.3M a year per listing.
- Average price
- $15.71inside the $15 to $100 sweet spot
- Price range
- $4.94–$24.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 60,000–80,000
- Revenue per listing a year
- $943K–$1.3M
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Toothpaste. It carries 8,341 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #55in Toothpaste
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 8,341per listing
- Listings tracked
- 20
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Sensitivity Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
64
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Brand 179%
- Brand 218%
- Brand 33%
- Open — no brand owns it (0%)
Demand
Sensitivity Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Sensitivity Toothpaste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sensodyne toothpaste4.5M/yr
- toothpaste sensitive teeth637K/yr
- sensodyne685K/yr
- sensitive toothpaste489K/yr
- sensodyne repair and protect toothpaste184K/yr
- toothpaste sensodyne285K/yr
- sensodyne toothpaste sensitive teeth230K/yr
- sensitive teeth toothpaste79K/yr
- sensitive toothpaste for adults62K/yr
- toothpaste sensitive51K/yr
Reviews and returns
What reviews say buyers love and hate about Sensitivity Toothpaste
We read the reviews and the return reasons for every product selling here.
“TOO expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sensitivity Toothpaste questions
Answered from the same tracked data.