Sensitive Whitening Toothpaste

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.5M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-0.1%

Conversion, latest week

20.9%

Market size, estimated

$4.5Ma year

Top search term

sensodyne toothpaste extra whitening546K searches a year

Listings sell for $15.11 on average, from $6.09 to $24.11. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At $15.11 that is $227K to $302K a year per listing.

Average price

$15.11inside the $15 to $100 sweet spot

Price range

$6.09–$24.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

15,000–20,000

Revenue per listing a year

$227K–$302K

Returns

0.3%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #145 within Toothpaste. It carries 7,714 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#145in Toothpaste

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

7,714per listing

Listings tracked

14

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months