Sensitive Teeth Whitening Strips
MaybeShoppers spend an estimated $4.7M a year here. But the top 5 brands take 100% of clicks, so Sensitive Teeth Whitening Strips is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $4.7M/yr1.5M searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 85%top-5 click share · 3 brands · 37 sellers
Flapen Score
Sensitive Teeth Whitening Strips against its category
The dotted line is the Health & Household average. Past it, Sensitive Teeth Whitening Strips is stronger. Inside it, weaker.
Market
The Sensitive Teeth Whitening Strips market on Amazon at a glance
Shoppers on Amazon United States searched for Sensitive Teeth Whitening Strips 1.5M times last year and spent an estimated $4.7M. All 3 brands take every click. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 11.1% of those searches ended in a purchase.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.7M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 11.1%
- Market size, estimated
- $4.7Ma year
- Top search term
- luminex teeth whitening strips538K searches a year
02 · Price
A sale here is worth $27.50.
Listings sell for $27.50 on average, from $9.57 to $67.45. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At $27.50 that is $413K to $550K a year per listing.
- Average price
- $27.50inside the $15 to $100 sweet spot
- Price range
- $9.57–$67.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $413K–$550K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Teeth Whitening. It carries 28,964 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #26in Teeth Whitening
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 28,964per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Sensitive Teeth Whitening Strips products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lumineux Teeth Whitening Strips - 21 Treatments (3 Months) - Peroxide Free - Enamel Safe for Whiter Teeth - Whitening Without The Sensitivity - Dentist Formulated - Sensitivity
- Price
- $36.30
- Rating
- 4.1/5
- Reviews
- 62,847
- Age
- 6y ago

Lumineux Teeth Whitening Strips Kit - 9 Treatments (1 Month) - Peroxide Free - Enamel Safe for Whiter Teeth - Whitening Without The Sensitivity - Dentist Formulated - Sensitivity Free
- Price
- $20.46
- Rating
- 4.1/5
- Reviews
- 62,847
- Age
- 5y ago

Crest 3DWhitestrips Sensitive White At-Home Teeth Whitening Kit 18 Treatments Gently Removes 15 Years of Stains
- Price
- $33.94
- Rating
- 4.4/5
- Reviews
- 6,049
- Age
- 3y ago

Lumineux Whitening Starter Set Peroxide Free - Enamel Safe for Whiter Teeth Includes 7 Whitening Treatments & 2 Pack Whitening Toothpaste Certified Non-Toxic Fluoride Free & Dentist Formulated
- Price
- $29.28
- Rating
- 4.1/5
- Reviews
- 62,847
- Age
- 2y ago

GuruNanda Teeth Whitening Strips Kit - 7-Day Treatment with Non-Slip Dry Strip Technology - Whitening Designed with Care for a Brighter Smile
- Price
- $10.12
- Rating
- 4.4/5
- Reviews
- 20,566
- Age
- 3y ago
Trending
estimated 90-day click momentum
GuruNanda Sensitive Teeth Whitening Strips9-Day Treatment Gentle on Teeth Formula Non-Slip Dry Strip Technology Whitening Designed with Care for a Brighter Smile
- Price
- $14.17
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 5mo ago

Lumineux Ultimate Whitening Kit Bundle - Contains Toothpaste Mouthwash Strips and Whitening Pen - Enamel Safe and Clinically Proven to Whiten Without The Sensitivity - Removes Coffee and Tea Stains
- Price
- $67.45
- Rating
- 4.2/5
- Reviews
- 50
- Age
- 1y ago

Lumineux 10% Nano Hydroxyapatite Performance Whitening Toothpaste - Fluoride Free & Gentle Whitening - Clinically Supported & NASA-Developed nHA for Strong Enamel & Bright Smooth Teeth (3.75 oz)
- Price
- $9.57
- Rating
- 4.5/5
- Reviews
- 521
- Age
- 1y ago

Lumineux Teeth Whitening Strips - 21 Treatments (3 Months) - Peroxide Free - Enamel Safe for Whiter Teeth - Whitening Without The Sensitivity - Dentist Formulated - Sensitivity
- Price
- $36.30
- Rating
- 4.1/5
- Reviews
- 62,847
- Age
- 6y ago

Crest 3D Whitestrips Sensitive & Gentle + LED Light Teeth Whitening Kit 1 Light + 14 Treatments Each with 1 Upper/1Lower 28 Strips Crest 3DWhite Teeth Whitening Strips
- Price
- $40.61
- Rating
- 4.5/5
- Reviews
- 568
- Age
- 2y ago
Newest
by launch date
GuruNanda Sensitive Teeth Whitening Strips9-Day Treatment Gentle on Teeth Formula Non-Slip Dry Strip Technology Whitening Designed with Care for a Brighter Smile
- Price
- $14.17
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 5mo ago

Lumineux Ultimate Whitening Kit Bundle - Contains Toothpaste Mouthwash Strips and Whitening Pen - Enamel Safe and Clinically Proven to Whiten Without The Sensitivity - Removes Coffee and Tea Stains
- Price
- $67.45
- Rating
- 4.2/5
- Reviews
- 50
- Age
- 1y ago

Lumineux 10% Nano Hydroxyapatite Performance Whitening Toothpaste - Fluoride Free & Gentle Whitening - Clinically Supported & NASA-Developed nHA for Strong Enamel & Bright Smooth Teeth (3.75 oz)
- Price
- $9.57
- Rating
- 4.5/5
- Reviews
- 521
- Age
- 1y ago

Lumineux Whitening Starter Set Peroxide Free - Enamel Safe for Whiter Teeth Includes 7 Whitening Treatments & 2 Pack Whitening Toothpaste Certified Non-Toxic Fluoride Free & Dentist Formulated
- Price
- $29.28
- Rating
- 4.1/5
- Reviews
- 62,847
- Age
- 2y ago

Lumineux 2-in-1 Whitening Pen Enamel Safe and Clinically Proven to Whiten Without The Sensitivity - Removes Coffee Tea and Smoking Stains
- Price
- $17.45
- Rating
- 4.1/5
- Reviews
- 913
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
37
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- Lumineux74%
- Crest20%
- GuruNanda6%
Demand
Sensitive Teeth Whitening Strips search demand
Weekly searches over the year. Pick a range.
Search terms
Top Sensitive Teeth Whitening Strips search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- luminex teeth whitening strips538K/yr
- lumineux teeth whitening strips118K/yr
- lumineux82K/yr
- crest whitening strips sensitive51K/yr
- sensitive teeth whitening strips97K/yr
- luminex74K/yr
- luminex whitening strips49K/yr
- teeth whitening strips sensitive80K/yr
- whitening strips for teeth sensitive95K/yr
- crest sensitive whitening strips57K/yr
Reviews and returns
What reviews say buyers love and hate about Sensitive Teeth Whitening Strips
We read the reviews and the return reasons for every product selling here.
“Not effective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sensitive Teeth Whitening Strips questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









