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Sensitive Teeth Whitening Strips

Maybe

Shoppers spend an estimated $4.7M a year here. But the top 5 brands take 100% of clicks, so Sensitive Teeth Whitening Strips is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$4.7M/yr1.5M searches / yr
90-day growth
-3.0%search demand this quarter
Competition
85%top-5 click share · 3 brands · 37 sellers

Flapen Score

Sensitive Teeth Whitening Strips against its category

The dotted line is the Health & Household average. Past it, Sensitive Teeth Whitening Strips is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sensitive Teeth Whitening Strips market on Amazon at a glance

Shoppers on Amazon United States searched for Sensitive Teeth Whitening Strips 1.5M times last year and spent an estimated $4.7M. All 3 brands take every click. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.7M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
11.1%
Market size, estimated
$4.7Ma year
Top search term
luminex teeth whitening strips538K searches a year

02 · Price

A sale here is worth $27.50.

Listings sell for $27.50 on average, from $9.57 to $67.45. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At $27.50 that is $413K to $550K a year per listing.

Average price
$27.50inside the $15 to $100 sweet spot
Price range
$9.57–$67.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
15,000–20,000
Revenue per listing a year
$413K–$550K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Teeth Whitening. It carries 28,964 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#26in Teeth Whitening
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
28,964per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Sensitive Teeth Whitening Strips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 220%
  • Brand 36%

Demand

Sensitive Teeth Whitening Strips search demand

Weekly searches over the year. Pick a range.

23K18KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Sensitive Teeth Whitening Strips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • luminex teeth whitening strips538K/yr
  • lumineux teeth whitening strips118K/yr
  • lumineux82K/yr
  • crest whitening strips sensitive51K/yr
  • sensitive teeth whitening strips97K/yr
  • luminex74K/yr
  • luminex whitening strips49K/yr
  • teeth whitening strips sensitive80K/yr
  • whitening strips for teeth sensitive95K/yr
  • crest sensitive whitening strips57K/yr

Reviews and returns

What reviews say buyers love and hate about Sensitive Teeth Whitening Strips

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Tooth Brightening”
18%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“Not effective”
A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sensitive Teeth Whitening Strips questions

Answered from the same tracked data.