Skip to content

Sensitive Teeth

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -25.4% this quarter, so Sensitive Teeth is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 14,768 Health & Household niches · +9 vs the category median of 49
Market size
$232K/yr142K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
50%top-5 click share · 19 brands · 83 sellers

Flapen Score

Sensitive Teeth against its category

The dotted line is the Health & Household average. Past it, Sensitive Teeth is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sensitive Teeth market on Amazon at a glance

Shoppers on Amazon United States searched for Sensitive Teeth 142K times last year and spent an estimated $232K. The top 5 brands take 55% of clicks. Demand peaks in Jul–Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $232K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
8.6%
Market size, estimated
$232Ka year
Peak month
August2.3× the quietest month
Top search term
sensitive teeth26K searches a year

02 · Price

A sale here is worth $19.08.

Listings sell for $19.08 on average, from $5.11 to $81.19. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $19.08 that is $5K to $10K a year per listing.

Average price
$19.08inside the $15 to $100 sweet spot
Price range
$5.11–$81.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #109 within Sensitivity Treatments. It carries 7,720 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#109in Sensitivity Treatments
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
7,720per listing
Listings tracked
28

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
58 months

Products

Top Sensitive Teeth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

83

Top-5 brand share

55%

Top 20: 99%

Top-5 click share

50%

Top 20: 93%

Open market

40%

  • Brand 115%
  • Brand 213%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 65%

Demand

Sensitive Teeth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.3×

Search terms

Top Sensitive Teeth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sensitive teeth26K/yr
  • tooth sensitivity relief19K/yr
  • sensitive teeth relief17K/yr
  • teeth sensitivity relief11K/yr
  • tooth desensitizer7K/yr
  • teeth desensitizer6K/yr
  • tooth sealant for sensitive teeth8K/yr
  • sensitive tooth5K/yr
  • tooth sensitivity treatment6K/yr
  • sensitive teeth treatment4K/yr

Reviews and returns

What reviews say buyers love and hate about Sensitive Teeth

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Oral Hygiene”
10%of negative reviews mention “Oral Hygiene”
0.2%of orders come back
“This product is NOT intended for oral use”
A buyer, on “Oral Hygiene”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sensitive Teeth questions

Answered from the same tracked data.