Sensitive Teeth
MaybeAn estimated 0.2% of orders come back. But demand is soft, at -25.4% this quarter, so Sensitive Teeth is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 14,768 Health & Household niches · +9 vs the category median of 4958
- Market size
- $232K/yr142K searches / yr
- 90-day growth
- -25.4%search demand this quarter
- Competition
- 50%top-5 click share · 19 brands · 83 sellers
Flapen Score
Sensitive Teeth against its category
The dotted line is the Health & Household average. Past it, Sensitive Teeth is stronger. Inside it, weaker.
Market
The Sensitive Teeth market on Amazon at a glance
Shoppers on Amazon United States searched for Sensitive Teeth 142K times last year and spent an estimated $232K. The top 5 brands take 55% of clicks. Demand peaks in Jul–Aug. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $232K a year.
- Searches, last 12 months
- 142K
- Growth, 90 days vs prior 90
- -25.4%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $232Ka year
- Peak month
- August2.3× the quietest month
- Top search term
- sensitive teeth26K searches a year
02 · Price
A sale here is worth $19.08.
Listings sell for $19.08 on average, from $5.11 to $81.19. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $19.08 that is $5K to $10K a year per listing.
- Average price
- $19.08inside the $15 to $100 sweet spot
- Price range
- $5.11–$81.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #109 within Sensitivity Treatments. It carries 7,720 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #109in Sensitivity Treatments
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 7,720per listing
- Listings tracked
- 28
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Sensitive Teeth products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Auraglow Sensitive Teeth Relief Serum Gel Reduces Tooth Sensitivity with Potassium Nitrate and Nano Hydroxyapatite Remineralization Gel Strengthens Teeth & Protects Enamel 40+ Treatments 4ml
- Price
- $9.90
- Rating
- 4.1/5
- Reviews
- 409
- Age
- 2y ago

DenTek Instant Oral Pain Relief with Benzocaine for Toothache Pain Relief 50 Disposable Applicators
- Price
- $6.81
- Rating
- 4.4/5
- Reviews
- 19,477
- Age
- 12y ago

Listerine Clinical Solutions Sensitive Teeth Alcohol Free Mouthwash Fresh Breath Dental Mouthwash Provides Protection & Relief from Tooth Sensitivity Pain Daily Fresh Mint Oral Rinse 500 mL
- Price
- $8.33
- Rating
- 4.6/5
- Reviews
- 1,283
- Age
- 1y ago
![Biorepair: Fast Sensitive Repair Toothpaste with microRepair New Formula - 2.5 Fluid Ounce (75ml) Tube [ Italian Import ]](https://m.media-amazon.com/images/I/41htP5ftbML.jpg)
Biorepair: Fast Sensitive Repair Toothpaste with microRepair New Formula - 2.5 Fluid Ounce (75ml) Tube [ Italian Import ]
- Price
- $9.31
- Rating
- 4.7/5
- Reviews
- 2,567
- Age
- 10y ago

CrystLCare Tooth Sensitivity Treatment for Adults & Kids: Builds Relief with Use Targeted Sensitive Teeth Dental Strips for Nano Hydroxyapatite Enamel Remineralization & Tooth Enamel Repair (14 Count)
- Price
- $38.70
- Rating
- 4.0/5
- Reviews
- 130
- Age
- 1y ago
Trending
estimated 90-day click momentum
GuruNanda Sensitive Toothpaste 5% Potassium Nitrate for Tooth Sensitivity Relief with Nano-Hydroxyapatite Xylitol & White Turmeric with Toothpaste Squeezer Natural Clove Mint 4.2 oz
- Price
- $9.77
- Rating
- 4.6/5
- Reviews
- 237
- Age
- 4mo ago

Toms of Maine Rapid Relief Plus Sensitive Teeth Toothpaste Fluoride Free Gentle Mint 4.5 Oz 3 Pack Clinically Proven Enamel Safe Builds Arginine and Calcium Shield Around Teeth
- Price
- $15.90
- Rating
- 4.8/5
- Reviews
- 364
- Age
- 7mo ago

Sensodyne Pronamel Intensive Enamel Repair Toothpaste for Sensitive Teeth and Cavity Protection Whitening Toothpaste to Strengthen Enamel Arctic Breeze - 2.3 Ounces
- Price
- $5.11
- Rating
- 4.6/5
- Reviews
- 826
- Age
- 6mo ago

Pac-Dent ProMin F Tooth Desensitizing Paste Pen with 0.20% Sodium Fluoride & CPIC Technology - Reduces Sensitivity via Remineralization & Tubule Occlusion Works Fast to Reduce Sensitivity
- Price
- $21.40
- Rating
- 2.9/5
- Reviews
- 3
- Age
- 6mo ago

Sensitive Teeth Relief | Enamelin Dental Remineralizer Enamel Repair 37 Percent Off
- Price
- $81.19
- Rating
- 4.5/5
- Reviews
- 58
- Age
- 2y ago
Newest
by launch date
GuruNanda Sensitive Toothpaste 5% Potassium Nitrate for Tooth Sensitivity Relief with Nano-Hydroxyapatite Xylitol & White Turmeric with Toothpaste Squeezer Natural Clove Mint 4.2 oz
- Price
- $9.77
- Rating
- 4.6/5
- Reviews
- 237
- Age
- 4mo ago

Pac-Dent ProMin F Tooth Desensitizing Paste Pen with 0.20% Sodium Fluoride & CPIC Technology - Reduces Sensitivity via Remineralization & Tubule Occlusion Works Fast to Reduce Sensitivity
- Price
- $21.40
- Rating
- 2.9/5
- Reviews
- 3
- Age
- 6mo ago

Sensodyne Pronamel Intensive Enamel Repair Toothpaste for Sensitive Teeth and Cavity Protection Whitening Toothpaste to Strengthen Enamel Arctic Breeze - 2.3 Ounces
- Price
- $5.11
- Rating
- 4.6/5
- Reviews
- 826
- Age
- 6mo ago

Toms of Maine Rapid Relief Plus Sensitive Teeth Toothpaste Fluoride Free Gentle Mint 4.5 Oz 3 Pack Clinically Proven Enamel Safe Builds Arginine and Calcium Shield Around Teeth
- Price
- $15.90
- Rating
- 4.8/5
- Reviews
- 364
- Age
- 7mo ago

Sensodyne Clinical Repair Whiten & Shine Toothpaste for Sensitivity Relief 3.4 oz (3 Pack)
- Price
- $24.11
- Rating
- 4.7/5
- Reviews
- 838
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
83
Est. top-5 brand share
55%
Top 20: 99%
Est. top-5 click share
50%
Top 20: 93%
Open market
40%
- AURAGLOW15%
- Biorepair13%
- DenTek11%
- Listerine10%
- Great Oral Health7%
- SENSODYNE PRONAMEL5%
Demand
Sensitive Teeth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.3×
Search terms
Top Sensitive Teeth search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sensitive teeth26K/yr
- tooth sensitivity relief19K/yr
- sensitive teeth relief17K/yr
- teeth sensitivity relief11K/yr
- tooth desensitizer7K/yr
- teeth desensitizer6K/yr
- tooth sealant for sensitive teeth8K/yr
- sensitive tooth5K/yr
- tooth sensitivity treatment6K/yr
- sensitive teeth treatment4K/yr
Reviews and returns
What reviews say buyers love and hate about Sensitive Teeth
We read the reviews and the return reasons for every product selling here.
“This product is NOT intended for oral use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sensitive Teeth questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









