Sensitive Mouthwash

Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $639K a year.

Searches, last 12 months

463K

Growth, 90 days vs prior 90

-44.8%

Conversion, latest week

10.8%

Market size, estimated

$639Ka year

Peak month

August2.0× the quietest month

Top search term

sensodyne mouthwash165K searches a year

Listings sell for $12.83 on average, from $6.36 to $27.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $12.83 that is $38K to $51K a year per listing.

Average price

$12.83under the $15 to $100 sweet spot

Price range

$6.36–$27.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

3,000–4,000

Revenue per listing a year

$38K–$51K

Returns

0.2%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #161 within Mouthwash. It carries 6,274 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#161in Mouthwash

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

6,274per listing

Listings tracked

7

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

75 months