Is sensitive gum toothpaste profitable to sell on Amazon United States?

The niche generates $652K/yr across 16 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Skip it (48/100).

How competitive is the sensitive gum toothpaste niche?

4 brands and 54 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sensitive gum toothpaste?

Top complaints mined from reviews: Value For Money, Size-Overall, Sensitivity-Overall. The return rate is 0.2%.

When does demand for sensitive gum toothpaste peak?

Demand peaks in Jan; the busiest month runs 1.6× the quietest.

What does it cost to enter the sensitive gum toothpaste niche?

Listings span $4.94–$24.11; the average listing price is $13.47 (sweet spot $15–$100). The average incumbent carries 3,267 reviews — the moat a new listing must climb.

sensitive gum toothpaste

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible15.7%

search→purchase rate — share of searches ending in a sale

Market size

Good$652K

$652K/yr · 309K searches

Avg price

Good$13.47

avg listing price — sweet spot $15–$100

Price range

Okay$4.94–$24.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+10.9%

90-day search growth — must beat 0% to launch

Review moat

Okay3,266.88

avg incumbent reviews — the moat a new listing must climb

Competition

Bad73%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sensitive gum toothpaste is a $652K/yr Amazon United States market (309K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

sensitive gum toothpaste market data

Units sold / yr: 40K–50K; avg 2,500–3,000/product
Revenue / yr: $539K–$674K; units × avg price
Conversion rate: 15.7%
Avg BSR: #168
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 131 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Sensodyne62%
Crest34%
Colgate2%
Parodontax1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — +10.9% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.6×

Open Trend

Top sensitive gum toothpaste search terms

crest sensitive toothpaste67K/yr -9.3%13.1% conv.
sensodyne sensitivity and gum toothpaste28K/yr +17.6%15.2% conv.
sensodyne toothpaste gum27K/yr -8.6%14.4% conv.
sensodyne gum and sensitivity25K/yr +3.5%15.8% conv.
toothpaste for sensitive teeth and gums27K/yr +26.3%3.5% conv.
sensodyne gum17K/yr +8.6%12.6% conv.
crest gum and sensitive toothpaste6K/yr +151.7%23.9% conv.
crest sensitive and gum toothpaste19K/yr -13.4%15.4% conv.
sensodyne sensitivity & gum8K/yr +179.4%13.2% conv.
sensodyne toothpaste gum repair12K/yr +16.9%13.6% conv.

All search terms

Top sensitive gum toothpaste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sensodyne Toothpaste Sensitivity Gum and Enamel Triple Protection Refreshing Fluoride Toothpaste Mint Flavor - 3.4 Ounces x 3

Sensodyne$17.184.7★6,004 rev

Sensodyne Sensitivity & Gum Sensitive Teeth Whitening Toothpaste Toothpaste for Gingivitis and Sensitive Teeth Treatment - 2.3 Ounces (Pack of 2)

Sensodyne$8.994.7★463 rev

Crest Pro-Health Sensitive and Gum All Day Protection Toothpaste 4.8 oz- Anti cavity Antibacterial Fluoride Clinically Proven Sensitivity

Crest$7.564.7★1,122 rev

Sensodyne Sensitivity & Gum Sensitive Toothpaste for Gingivitis Sensitive Teeth Treatment Clean & Fresh - 3.4 oz (pack of 4)

Sensodyne$22.234.8★8,329 rev

Crest Pro-Health Advanced Sensitive & Enamel Shield Toothpaste 5.1 Ounce (Pack of 1) - Packaging May Vary

Crest$4.974.7★6,533 rev

Newest

by launch date

Crest 3DWhite Advanced Whitening Sensitivity Relief Toothpaste Soft Mint 3.3 oz Pack of 2

Crest$8.81143 rev

5mo ago

Crest Pro-Health Advanced Sensitivity Whitening Plus Scope Toothpaste 5.1 oz x 2

Crest$9.0081 rev

5mo ago

Crest Sensitivity Toothpaste 4.8 oz (3 Pack) Relieves Sensitivity Strengthens Gums Anticavity Clinically Proven Antibacterial Toothpaste

Crest$19.29280 rev

7mo ago

Sensodyne Cavity + Sensitivity Toothpaste Fluoride Toothpaste for Sensitive Teeth and Cavity Protection 2.7 oz

Sensodyne$4.94609 rev

7mo ago

Sensodyne Clinical Repair Whiten & Shine Toothpaste for Sensitivity Relief 3.4 oz (3 Pack)

Sensodyne$24.11838 rev

7mo ago

What buyers say about sensitive gum toothpaste

What buyers praise and complain about, mined from review topics.

What buyers love

Tooth Sensitivity22%

“Works great for gum sensitivity”

Value For Money15%

“Affordable price”

Quality-Overall14%

“the reviews are good”

Tooth Brightening13%

“a gentle whitening boost”

Advertised Vs Actual Product6%

“AS ADVERTISED”

Efficiency5%

“Does A Good Job”

Cleansing5%

“Clean teeth”

Breathability2%

“Gives you fresh breath thats long lasting”

Ease Of Use2%

“easy to handle”

Texture/Consistency-Overall2%

“The texture is nice”

What buyers complain about

Value For Money14%

“Waste of money”

Size-Overall13%

“Small in size”

Sensitivity-Overall8%

“sensitive”

Allergies7%

“I had some sensitivity problems”

Advertised Vs Actual Product7%

“The ad is misleading”

Functionality-Overall4%

“it just didnt fix my specific problem”

Ease Of Use4%

“I couldnt keep using it”

Texture/Consistency-Overall3%

“I am not a big fan of the texture”

Quality-Overall3%

“small cheap products”

Ingredients-Overall2%

“Does this contain fluoride”

Top return reasons

Advertised Vs Actual Product35%

Value For Money12%

Size-Overall10%

Ingredients-Overall7%

Functionality-Overall5%

Defective Material/Parts4%

Sensitivity-Overall4%

Leak-Proof3%

Color Fading/Discoloration2%

Product Condition2%

Common questions

Is sensitive gum toothpaste profitable to sell on Amazon United States?: The niche generates $652K/yr across 16 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Skip it (48/100).
How competitive is the sensitive gum toothpaste niche?: 4 brands and 54 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sensitive gum toothpaste?: Top complaints mined from reviews: Value For Money, Size-Overall, Sensitivity-Overall. The return rate is 0.2%.
When does demand for sensitive gum toothpaste peak?: Demand peaks in Jan; the busiest month runs 1.6× the quietest.
What does it cost to enter the sensitive gum toothpaste niche?: Listings span $4.94–$24.11; the average listing price is $13.47 (sweet spot $15–$100). The average incumbent carries 3,267 reviews — the moat a new listing must climb.

sensitive gum toothpaste

sensitive gum toothpaste market data

Competition & brand share

Demand & seasonality

Top sensitive gum toothpaste search terms

Top sensitive gum toothpaste products on Amazon

Top sellers

Newest

Trending

What buyers say about sensitive gum toothpaste

What buyers love

What buyers complain about

Top return reasons

Common questions

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