Sensitive Gum Toothpaste

Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $652K a year.

Searches, last 12 months

309K

Growth, 90 days vs prior 90

+10.9%

Conversion, latest week

15.7%

Market size, estimated

$652Ka year

Peak month

January1.6× the quietest month

Top search term

crest sensitive toothpaste67K searches a year

Listings sell for $13.47 on average, from $4.94 to $24.11. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $13.47 that is $34K to $40K a year per listing.

Average price

$13.47under the $15 to $100 sweet spot

Price range

$4.94–$24.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,500–3,000

Revenue per listing a year

$34K–$40K

Returns

0.2%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #168 within Toothpaste. It carries 3,267 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#168in Toothpaste

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

3,267per listing

Listings tracked

16

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

61 months