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Sensate

Fail

Buyers convert on only 0.3% of searches, so Sensate is a Fail.

Flapen Score
31
31 / 100
Ranks 14,344 of 14,768 Health & Household niches · −18 vs the category median of 49
Market size
$16K/yr94K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
91%top-5 click share · 7 brands · 10 sellers

Flapen Score

Sensate against its category

The dotted line is the Health & Household average. Past it, Sensate is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sensate market on Amazon at a glance

Shoppers on Amazon United States searched for Sensate 94K times last year and spent an estimated $16K. The top 5 brands take 94% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
0.3%
Market size, estimated
$16Ka year
Peak month
December1.5× the quietest month
Top search term
emdr vibrating hand buzzers17K searches a year

02 · Price

A sale here is worth $59.50.

Listings sell for $59.50 on average, from $16.52 to $191.91. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $59.50 that is $0 to $6K a year per listing.

Average price
$59.50inside the $15 to $100 sweet spot
Price range
$16.52–$191.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 36.4% of listings are out of stock. The average listing ranks #498 within Occupational & Physical Therapy Aids. It carries 565 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
36.4%
Average rank
#498in Occupational & Physical Therapy Aids
Average rating
3.91 starsAmazon United States average 4.42 stars
Average reviews
565per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Sensate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

10

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

2%

  • Brand 141%
  • Brand 227%
  • Brand 316%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 2%)

Demand

Sensate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Sensate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emdr vibrating hand buzzers17K/yr
  • bilateral stimulation tools22K/yr
  • bilateral stimulation device emdr18K/yr
  • emdr buzzers9K/yr
  • emdr tappers bilateral handheld8K/yr
  • bilateral stimulation5K/yr
  • bilateral stimulation tappers4K/yr
  • bilateral stimulation device3K/yr
  • emdr buzzers bilateral handheld3K/yr
  • bilateral stimulation devices emdr4K/yr

Reviews and returns

What reviews say buyers love and hate about Sensate

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Functionality-Overall”
5.5%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sensate questions

Answered from the same tracked data.