Self Defense Cane

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months

219K

Growth, 90 days vs prior 90

+13.6%

Conversion, latest week

0.2%

Market size, estimated

$26Ka year

Peak month

December1.2× the quietest month

Top search term

self defense cane46K searches a year

Listings sell for $63.33 on average, from $21.55 to $201.92. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $63.33 that is $0 to $6K a year per listing.

Average price

$63.33inside the $15 to $100 sweet spot

Price range

$21.55–$201.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

2.6%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #373 within Mobility Aids & Equipment. It carries 529 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

73%

Out of stock, average day

3.3%

Average rank

#373in Mobility Aids & Equipment

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

529per listing

Listings tracked

30

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months