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Selenite

Fail

Demand is soft, at -14.6% this quarter, so Selenite is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$184K/yr371K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
58%top-5 click share · 17 brands · 29 sellers

Flapen Score

Selenite against its category

The dotted line is the Health & Household average. Past it, Selenite is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Selenite market on Amazon at a glance

Shoppers on Amazon United States searched for Selenite 371K times last year and spent an estimated $184K. The top 5 brands take 62% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 371K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $184K a year.

Searches, last 12 months
371K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
4.2%
Market size, estimated
$184Ka year
Peak month
December1.3× the quietest month
Top search term
selenite179K searches a year

02 · Price

A sale here is worth $11.81.

Listings sell for $11.81 on average, from $5.26 to $34.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $11.81 that is $6K to $9K a year per listing.

Average price
$11.81under the $15 to $100 sweet spot
Price range
$5.26–$34.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #2,490 within Healing Crystals. It carries 654 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#2,490in Healing Crystals
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
654per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Selenite products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

29

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

58%

Top 20: 94%

Open market

31%

  • Brand 122%
  • Brand 217%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Selenite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Selenite search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • selenite179K/yr
  • selenite crystal107K/yr
  • selenite wand30K/yr
  • selenite sticks21K/yr
  • selenita piedra natural9K/yr
  • selenita5K/yr
  • selenite wands4K/yr
  • selenite stone4K/yr
  • selenite crystals4K/yr
  • selenite stick3K/yr

Reviews and returns

What reviews say buyers love and hate about Selenite

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
38%of negative reviews mention “Size-Overall”
1.4%of orders come back
“it is BIG”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Selenite questions

Answered from the same tracked data.