selene teeth toothbrush
Skip itSoft demand (-46.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.50avg listing price — sweet spot $15–$100
Price range
Okay$5.47–$18.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad5,880.38avg incumbent reviews — the moat a new listing must climb
Market size
Bad$54K$54K/yr · 70K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-46.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, selene teeth toothbrush is a $54K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 33/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
selene teeth toothbrush market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- $48K–$57K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 7.7%
- Avg brand age
- 49 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
20
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
6%
- EasyHonor40%
- VEGOLS29%
- Trueocity8%
- Wimolek7%
- NIMBUS5%
- Colgate5%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -46.1% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 9.0×
Top selene teeth toothbrush search terms
- selene nano toothbrush33K/yr
- selene toothbrush28K/yr
- selene teeth toothbrush9K/yr
Top selene teeth toothbrush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EasyHonor Extra Toothbrush for Sensitive Gums Micro Fur Manual Toothbrush with 20000 Soft Floss Bristle for Pregnant Women Elderly Braces and Gum Recessions Protect Fragile Gums (6 Pack)
EasyHonor$7.394.4★11,613 rev
VEGOLS Extra Soft Toothbrush for Adults Sensitive Gums with 20000 Bristles
VEGOLS$10.044.3★4,530 rev
Extra Soft Toothbrushes For Adults Nano Toothbrush 20 000 Ultra Fine Bristles for Sensitive Gums Gentle Adult Toothbrush for Gum Care Deep Cleaning Soft Brush Pack of 4 Oral Care Brushes
Trueocity$9.104.4★1,102 rev
Wimolek Extra Soft Toothbrush for Sensitive Gums and Teeth. Micro Nano Toothbrushes with 20 000 Ultra Soft Bamboo Charcoal Bristles. Excellent Cleaning Effect (2 Pack) (Black Wave Bristle)
Wimolek$8.054.3★7,314 rev
NIMBUS Extra Soft Toothbrushes (Regular Size Head) Periodontist Design Tapered Bristles for Sensitive Teeth & Receding Gums (5 Pack Colors May Vary)
NIMBUS$18.514.8★12,226 rev
Newest
by launch date
Colgate Gum Expert Ultra Soft Toothbrush Pack Extra Soft Toothbrush for Sensitive Gums Bleeding and Irritation 2 Pack
Colgate$9.391,986 rev
Extra Soft Toothbrushes For Adults Nano Toothbrush 20 000 Ultra Fine Bristles for Sensitive Gums Gentle Adult Toothbrush for Gum Care Deep Cleaning Soft Brush Pack of 4 Oral Care Brushes
Trueocity$9.101,102 rev
VEGOLS Extra Soft Toothbrush for Adults Sensitive Gums with 20000 Bristles
VEGOLS$10.044,530 rev
hongjin Extra Soft Toothbrush Ultra Soft-bristled Adult Toothbrush Micro Nano 15000 Floss Bristle Good Cleaning Effect for Sensitive Teeth Oral Gum Recession
hongjin$8.057,338 rev
Wimolek Extra Soft Toothbrush for Sensitive Gums and Teeth. Micro Nano Toothbrushes with 20 000 Ultra Soft Bamboo Charcoal Bristles. Excellent Cleaning Effect (2 Pack) (Black Wave Bristle)
Wimolek$8.057,314 rev
Trending
90-day click momentumExtra Soft Toothbrushes For Adults Nano Toothbrush 20 000 Ultra Fine Bristles for Sensitive Gums Gentle Adult Toothbrush for Gum Care Deep Cleaning Soft Brush Pack of 4 Oral Care Brushes
Trueocity$9.104.4★
VEGOLS Extra Soft Toothbrush for Adults Sensitive Gums with 20000 Bristles
VEGOLS$10.044.3★
EasyHonor Extra Toothbrush for Sensitive Gums Micro Fur Manual Toothbrush with 20000 Soft Floss Bristle for Pregnant Women Elderly Braces and Gum Recessions Protect Fragile Gums (6 Pack)
EasyHonor$7.394.4★
NIMBUS Extra Soft Toothbrushes (Regular Size Head) Periodontist Design Tapered Bristles for Sensitive Teeth & Receding Gums (5 Pack Colors May Vary)
NIMBUS$18.514.8★
Colgate Gum Expert Ultra Soft Toothbrush Pack Extra Soft Toothbrush for Sensitive Gums Bleeding and Irritation 2 Pack
Colgate$9.394.6★
What buyers say about selene teeth toothbrush
What buyers praise and complain about, mined from review topics.What buyers love
“soft like hair”
“Great for people with sensitive gum issues”
“Its very good quality toothbrush”
“Nice soft brush”
“I almost feel like my teeth are brighter”
“well worth the money”
“As advertised”
“Its comfortable”
“still provide a thorough clean”
“Teeth Feel Clean”
What buyers complain about
“Not soft”
“don't feel like they clean well”
“Durability 0/10”
“Theyre big”
“low quality items”
“if they're that sensitive”
“Little more expensive than what I'm used to”
“hard to hold”
“super low quality plastic”
“since they are so compact the brush takes forever to dry”
Top return reasons
Common questions
- Is selene teeth toothbrush profitable to sell on Amazon United States?
- The niche generates $54K/yr across 8 tracked products. 90-day search growth is -46.1%. Flapen's verdict: Skip it (33/100).
- How competitive is the selene teeth toothbrush niche?
- 8 brands and 20 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in selene teeth toothbrush?
- Top complaints mined from reviews: Hard Feel, Ease Of Cleaning, Durability. The return rate is 0.4%.
- When does demand for selene teeth toothbrush peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 9.0× the quietest.
- What does it cost to enter the selene teeth toothbrush niche?
- Listings span $5.47–$18.51; the average listing price is $9.50 (sweet spot $15–$100). The average incumbent carries 5,880 reviews — the moat a new listing must climb.