Is seborrheic dermatitis profitable to sell on Amazon United States?

The niche generates $668K/yr across 20 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the seborrheic dermatitis niche?

16 brands and 65 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in seborrheic dermatitis?

Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.5%.

When does demand for seborrheic dermatitis peak?

Demand peaks in Jan; the busiest month runs 2.2× the quietest.

What does it cost to enter the seborrheic dermatitis niche?

Listings span $6.62–$80.14; the average listing price is $24.64 (sweet spot $15–$100). The average incumbent carries 7,296 reviews — the moat a new listing must climb.

seborrheic dermatitis

Worth a look

Shows low returns (0.5%), but soft demand (-15.1% this quarter) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.64

avg listing price — sweet spot $15–$100

Price range

Great$6.62–$80.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Market size

Good$668K

$668K/yr · 403K searches

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad7,296.35

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, seborrheic dermatitis is a $668K/yr Amazon United States market (403K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan. Verdict: Worth a look — 55/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

seborrheic dermatitis market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: $739K–$986K; units × avg price
Conversion rate: 6.7%
Avg BSR: #297
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 77 months
Avg seller age: 129 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

23%

Dermoscribe27%
Dermgentle25%
Roycederm11%
KOPA HAIKU6%
Nizoral5%
Lucky Tiger4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.2×

Open Trend

Top seborrheic dermatitis search terms

seborrheic dermatitis153K/yr -11.6%4.9% conv.
seborrheic dermatitis face cream63K/yr +8.8%8.9% conv.
seborrheic dermatitis cream67K/yr -51.9%6.5% conv.
dermatitis seborreica20K/yr -32.5%1.6% conv.
seborrheic dermatitis treatment14K/yr -13.2%3.2% conv.
seborrheic dermatitis face23K/yr -43.5%4.3% conv.
dermgentle12K/yr -3.5%5.2% conv.
seborrheic dermatitis face moisturizer4K/yr +30.1%2.0% conv.
crema para dermatitis seborreica4K/yr +45.1%3.1% conv.
seborrheic face cream5K/yr -28.6%5.8% conv.

All search terms

Top seborrheic dermatitis products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dermoscribe - Seborrheic Dermatitis Cream Eczema Cream Specifically formulated for application to Itchy Skin Redness & Scaling For Face Chest & Scalp 2 oz

Dermoscribe$14.264.3★6,568 rev

Seborrheic Dermatitis Face Cream for Sensitive Skin - Hydrates & Supports the Skin Barrier with MCT Oil Squalane - Moisturizing Face Scalp and Body Cream - No Steroids Gentle Ingredients

Dermgentle$39.054.4★538 rev

Roycederm Seborrheic Dermatitis Cream Scalp Treatment for Psoriasis Dry Scalp Dandruff Anti-Itch Cream for Soothing Relief

Roycederm$27.084.2★1,591 rev

Seborrheic Dermatitis Face Cream: Psoriasis & Fungal-Prone Skin Care Suitable for the Face Scalp & Chest Natural Moisturizer with Ceramides Shea Butter & 12 Plant-Based Ingredients Steroid-Free

KOPA HAIKU$22.204.8★82 rev

Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole Fresh Scent 7 Fl Oz

Nizoral$15.714.6★111,209 rev

Newest

by launch date

A+D Advanced Dermatitis Hypochlorous Acid Spray Eczema & Psoriasis - 4 oz

A+D$6.62179 rev

4mo ago

Dermgentle Seborrheic Dermatitis Treatment Trio 3-Step Skincare System with Cleanser Serum and Cream

Dermgentle$80.1422 rev

4mo ago

Seborrheic Dermatitis Face Cream: Psoriasis & Fungal-Prone Skin Care Suitable for the Face Scalp & Chest Natural Moisturizer with Ceramides Shea Butter & 12 Plant-Based Ingredients Steroid-Free

KOPA HAIKU$22.2082 rev

5mo ago

Roycederm Seborrheic & Psoriasis Calming Serum: Clinically Inspired Care for Itch Dryness Redness & Flaking - Seborrheic Dermatitis & Psoriasis Scalp Treatment Suitable for Scalp Face & Body

Roycederm$23.953,051 rev

6mo ago

Roycederm Seborrheic Dermatitis & Psoriasis Face Cream Steroid-Free Moisturizer for Redness Flaking & Sensitive Skin Face Scalp & Body Daily Relief Fragrance-Free Non-Greasy 4 oz

Roycederm$30.903,051 rev

7mo ago

What buyers say about seborrheic dermatitis

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall11%

“Great quality, exactly as described, and arrived on time”

Smell10%

“Strong fragrance”

Allergies10%

“No more irritation”

Efficiency10%

“Works good”

Hair Growth5%

“This product helped my hair”

Moist/Dry5%

“very hydrating”

Value For Money4%

“Very affordable”

Soft Feel4%

“goes on smooth”

Cleansing4%

“Clean feel”

Advertised Vs Actual Product3%

“Does what it says”

What buyers complain about

Allergies22%

“I experienced some skin irritation”

Functionality-Overall10%

“Did not work”

Smell8%

“The smell is faint”

Value For Money4%

“it's expensive”

Moist/Dry3%

“It most definitely isnt moisturizing”

Skin Health3%

“It burned my face”

Side Effects2%

“Loss hair side effects”

Hair Related2%

“Hair will look bad though”

Suitability Dry Skin2%

“Did nothing for my dry skin”

Oily/Greasy1%

“left hair oily”

Top return reasons

Functionality-Overall25%

Advertised Vs Actual Product10%

Smell9%

Leak-Proof9%

Value For Money6%

Size-Overall5%

Damage/Burn Hair4%

Ingredients-Overall4%

Moist/Dry4%

Product Condition3%

Common questions

Is seborrheic dermatitis profitable to sell on Amazon United States?: The niche generates $668K/yr across 20 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the seborrheic dermatitis niche?: 16 brands and 65 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in seborrheic dermatitis?: Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.5%.
When does demand for seborrheic dermatitis peak?: Demand peaks in Jan; the busiest month runs 2.2× the quietest.
What does it cost to enter the seborrheic dermatitis niche?: Listings span $6.62–$80.14; the average listing price is $24.64 (sweet spot $15–$100). The average incumbent carries 7,296 reviews — the moat a new listing must climb.