Skip to content

Sea Sponge

Pass

Sea Sponge scores 65 out of 100, a Pass. Shoppers spend an estimated $685K a year here, search demand grew +4.7% this quarter, and an estimated 0.6% of orders come back.

Flapen Score
65
65 / 100
Top 4% of 14,768 Health & Household niches · +16 vs the category median of 49
Market size
$685K/yr573K searches / yr
90-day growth
+4.7%search demand this quarter
Competition
37%top-5 click share · 30 brands · 47 sellers

Flapen Score

Sea Sponge against its category

The dotted line is the Health & Household average. Past it, Sea Sponge is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sea Sponge market on Amazon at a glance

Shoppers on Amazon United States searched for Sea Sponge 573K times last year and spent an estimated $685K. The top 5 brands take 51% of clicks. Demand peaks in Mar–Apr. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 573K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $685K a year.

Searches, last 12 months
573K
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
9.9%
Market size, estimated
$685Ka year
Peak month
April1.8× the quietest month
Top search term
natural sponge78K searches a year

02 · Price

A sale here is worth $12.09.

Listings sell for $12.09 on average, from $5.67 to $22.05. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $12.09 that is $15K to $18K a year per listing.

Average price
$12.09under the $15 to $100 sweet spot
Price range
$5.67–$22.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
$15K–$18K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #117 within Sponges. It carries 3,708 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#117in Sponges
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
3,708per listing
Listings tracked
41

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
48 months

Products

Top Sea Sponge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

30 flat

Sellers

47

Top-5 brand share

51%

Top 20: 91%

Top-5 click share

37%

Top 20: 79%

Open market

43%

  • Brand 119%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Sea Sponge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 1.8×

Search terms

Top Sea Sponge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • natural sponge78K/yr
  • sea sponge72K/yr
  • natural sponges50K/yr
  • natural sponges for dishes42K/yr
  • sea sponges for shower38K/yr
  • natural sea sponge33K/yr
  • non toxic sponges27K/yr
  • natural dish sponge30K/yr
  • coconut sponge15K/yr
  • natural sponges for body23K/yr

Reviews and returns

What reviews say buyers love and hate about Sea Sponge

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Huge”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Sea Sponge questions

Answered from the same tracked data.