Is sea moss powder profitable to sell on Amazon United States?

The niche generates $465K/yr across 7 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +31.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the sea moss powder niche?

4 brands and 6 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sea moss powder?

Top complaints mined from reviews: Taste-Overall, Salt Content, Flavor. The return rate is 0.0%.

When does demand for sea moss powder peak?

Demand peaks in Feb–May–Jun; the busiest month runs 4.4× the quietest.

What does it cost to enter the sea moss powder niche?

Listings span $23.79–$37.74; the average listing price is $31.45 (sweet spot $15–$100). The average incumbent carries 4,219 reviews — the moat a new listing must climb.

sea moss powder

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.45

avg listing price — sweet spot $15–$100

Price range

Incredible$23.79–$37.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$465K

$465K/yr · 335K searches

Growth

Good+31.8%

90-day search growth — must beat 0% to launch

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,219.29

avg incumbent reviews — the moat a new listing must climb

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United States niche tracking, sea moss powder is a $465K/yr Amazon United States market (335K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–May–Jun. Verdict: Worth a look — 52/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

sea moss powder market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $252K–$315K; units × avg price
Conversion rate: 4.4%
Avg BSR: #1,049
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 6.3%
Avg brand age: 38 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

TrueSeaMoss52%
VDY37%
Clean Nutraceuticals8%
WIXAR NATURALS2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +31.8% search growth over the last 90 days.

Peak months: Feb, May, Jun · busiest ÷ quietest = 4.4×

Open Trend

Top sea moss powder search terms

sea moss electrolytes packets80K/yr +58.7%3.3% conv.
true sea moss electrolytes packets43K/yr +42.9%2.9% conv.
seamoss electrolyte packets34K/yr +94.1%3.3% conv.
sea moss powder51K/yr +2.1%0.9% conv.
sea moss electrolytes30K/yr +26.9%2.6% conv.
true sea moss electrolytes38K/yr -48.8%1.7% conv.
true seamoss electrolyte packets7K/yr +169.8%3.3% conv.
sea moss packets10K/yr +34.3%1.4% conv.
sea moss powder organic8K/yr +44.1%0.8% conv.
irish sea moss powder7K/yr +26.7%0.3% conv.

All search terms

Top sea moss powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TrueSeaMoss Electrolytes Powder Concentrate Packets 16 Stickpacks Hydration Powder with Sea Moss and Potassium No Sugar Drinks Variety Pack

TrueSeaMoss$33.784.2★90 rev

VDY Sea Moss Electrolytes Powder Packets - Hydration Packets Sugar Free - Electrolyte Packets with 30 Sticks - Zero Sugar & 0 Calorie - Keto Friendly - Gluten Free Drink Mix - Mango Pineapple

VDY$31.204.6★196 rev

Clean Nutraceuticals Sea Moss Black Seed Oil Ashwagandha Turmeric Bladderwrack Burdock & Vitamin C Vitamin D3 with Elderberry Manuka Dandelion (120 Count (Pack of 1))

Clean Nutraceuticals$37.744.4★25,973 rev

Sea Moss Powder Elderberry Ashwagandha Chlorella Manuka Honey VitaminD3 Vitamin C Zinc Spirulina Iodine Greens Detox Immune Support Sugar Free Hydration Powder Drink Mix 20 Sticks

Clean Nutraceuticals$26.304.5★305 rev

TrueSeaMoss Electrolytes Powder Concentrate Packets 15 Stickpacks Hydration Powder with Sea Moss and Potassium No Sugar Drinks Banana & Strawberry

TrueSeaMoss$33.523.6★11 rev

Newest

by launch date

VDY Sea Moss Electrolytes Powder Packets - Hydration Packets Sugar Free - Electrolyte Packets with 30 Sticks - Zero Sugar & 0 Calorie - Keto Friendly - Gluten Free Drink Mix - Mango Pineapple

VDY$31.20196 rev

4mo ago

TrueSeaMoss Electrolytes Powder Concentrate Packets 16 Stickpacks Hydration Powder with Sea Moss and Potassium No Sugar Drinks Variety Pack

TrueSeaMoss$33.7890 rev

9mo ago

TrueSeaMoss Electrolytes Powder Concentrate Packets 15 Stickpacks Hydration Powder with Sea Moss and Potassium No Sugar Drinks Banana & Strawberry

TrueSeaMoss$33.5211 rev

10mo ago

TrueSeaMoss Electrolytes Powder Concentrate Packets 15 Stickpacks Hydration Powder with Sea Moss and Potassium No Sugar Drinks Melon & Watermelon

TrueSeaMoss$33.794 rev

10mo ago

Clean Nutraceuticals Sea Moss Black Seed Oil Ashwagandha Turmeric Bladderwrack Burdock & Vitamin C Vitamin D3 with Elderberry Manuka Dandelion (120 Count (Pack of 1))

Clean Nutraceuticals$37.7425,973 rev

1y ago

What buyers say about sea moss powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall21%

“Great Taste”

Flavor18%

“Flavor is awesome”

Moist/Dry11%

“Hydrates”

Quality-Overall8%

“Excellent product”

Energy Level6%

“More energy”

Solubility4%

“It easily dissolves”

Nutritional Content3%

“So many amazing health benefits”

Sweetness3%

“Great sugar-free option”

Vitamin3%

“it has all the supplements I need in one bag”

Value For Money2%

“Worth it”

What buyers complain about

Taste-Overall25%

“Doesnt taste so good”

Salt Content12%

“Too salty”

Flavor9%

“mineral flavors are not my favorite”

Value For Money8%

“Waste of my money”

Smell7%

“I could not get past the smell of kerosene in my nostrils”

Ingredients-Overall5%

“Sea moss listed ingredient”

Sweetness3%

“does not leave your mouth with sweet flavor”

Texture/Consistency-Overall2%

“does not have a sandy texture”

Functionality-Overall2%

“Didn't work”

Chunk/Clump/Collection2%

“Fused seamless packets”

Top return reasons

Ingredients-Overall100%

Common questions

Is sea moss powder profitable to sell on Amazon United States?: The niche generates $465K/yr across 7 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +31.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the sea moss powder niche?: 4 brands and 6 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sea moss powder?: Top complaints mined from reviews: Taste-Overall, Salt Content, Flavor. The return rate is 0.0%.
When does demand for sea moss powder peak?: Demand peaks in Feb–May–Jun; the busiest month runs 4.4× the quietest.
What does it cost to enter the sea moss powder niche?: Listings span $23.79–$37.74; the average listing price is $31.45 (sweet spot $15–$100). The average incumbent carries 4,219 reviews — the moat a new listing must climb.