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Sea Buckthorn Oil Capsules

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -13.5% this quarter, so Sea Buckthorn Oil Capsules is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$204K/yr109K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
62%top-5 click share · 16 brands · 40 sellers

Flapen Score

Sea Buckthorn Oil Capsules against its category

The dotted line is the Health & Household average. Past it, Sea Buckthorn Oil Capsules is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sea Buckthorn Oil Capsules market on Amazon at a glance

Shoppers on Amazon United States searched for Sea Buckthorn Oil Capsules 109K times last year and spent an estimated $204K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Feb. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $204K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
6.7%
Market size, estimated
$204Ka year
Peak month
February3.0× the quietest month
Top search term
sea buckthorn oil capsules60K searches a year

02 · Price

A sale here is worth $27.65.

Listings sell for $27.65 on average, from $9.46 to $65.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $27.65 that is $7K to $14K a year per listing.

Average price
$27.65inside the $15 to $100 sweet spot
Price range
$9.46–$65.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #708 within Essential Fatty Acids. It carries 1,707 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#708in Essential Fatty Acids
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,707per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Sea Buckthorn Oil Capsules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

40

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

20%

  • Brand 126%
  • Brand 219%
  • Brand 311%
  • Brand 411%
  • Brand 58%
  • Brand 64%

Demand

Sea Buckthorn Oil Capsules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.0×

Search terms

Top Sea Buckthorn Oil Capsules search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sea buckthorn oil capsules60K/yr
  • omega 7 sea buckthorn oil capsules15K/yr
  • seabuckthorn oil capsules22K/yr
  • sea buckthorn capsules8K/yr
  • sea buckthorn oil supplement4K/yr

Reviews and returns

What reviews say buyers love and hate about Sea Buckthorn Oil Capsules

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesnt seem to be as effective as another brand I previously used”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sea Buckthorn Oil Capsules questions

Answered from the same tracked data.