sea buckthorn oil capsules
Worth a lookShows low returns (0.0%), but soft demand (-13.5% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$27.65avg listing price — sweet spot $15–$100
Price range
Great$9.46–$65.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,706.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$204K$204K/yr · 109K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sea buckthorn oil capsules is a $204K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 52/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
sea buckthorn oil capsules market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $221K–$277K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #708
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 4.8%
- Avg brand age
- 68 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
40
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
20%
- SEABUCKWONDERS26%
- Carlyle19%
- Micro Ingredients11%
- Piping Rock11%
- sibu8%
- BulkSupplements4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 3.0×
Top sea buckthorn oil capsules search terms
- sea buckthorn oil capsules60K/yr
- omega 7 sea buckthorn oil capsules15K/yr
- seabuckthorn oil capsules22K/yr
- sea buckthorn capsules8K/yr
- sea buckthorn oil supplement4K/yr
Top sea buckthorn oil capsules products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carlyle Sea Buckthorn Oil Capsules | 200 Softgels | Non-GMO Gluten Free
Carlyle$19.944.6★1,649 rev
SEABUCKWONDERS Organic Sea Buckthorn Oil Omega-7 Complete 120 Softgels 60 Day Supply with Omega 3 6 & 9 Supports Hair Skin & Nails 100% Pure with Zero Filler Oil
SEABUCKWONDERS$35.854.6★4,992 rev
Vegan Omega-7 Sea Buckthorn Oil 240 Vegetarian Softgels | 2-in-1 with Evening Primrose Oil | Plant Based Botanical Oil Blend | Non-GMO Gluten & Carrageenan Free
Micro Ingredients$22.934.6★370 rev
Piping Rock Sea Buckthorn Oil Capsules | 90 Softgels
Piping Rock$9.464.6★579 rev
SeabuckWonders Organic Sea Buckthorn Oil Omega-7 Complete 30 Softgels 15 Day Supply with Omega 3 6 & 9 Supports Hair Skin & Nails 100% Pure with Zero Filler Oil
SEABUCKWONDERS$17.164.6★4,992 rev
Newest
by launch date
LIPOSOMAL Sea Buckthorn Oil Capsules | 180 Count | High Strength Vegan Supplement | Source of Omega 7 Essential Fatty Acids | No Artificial Preservatives | by Baanaas
baanaas For Babies to Nanas$22.7298 rev
sibu Sea Buckthorn Omega-7 Softgels Starter Kit 60ct 30-Day Supply
sibu$33.98102 rev
Vegan Omega-7 Sea Buckthorn Oil 240 Vegetarian Softgels | 2-in-1 with Evening Primrose Oil | Plant Based Botanical Oil Blend | Non-GMO Gluten & Carrageenan Free
Micro Ingredients$22.93370 rev
Omega 3 6 7 9 Gummies for Women - Omega 3 Supplement with Sea Buckthorn Oil Flaxseed Oil Vitamins E A & Probiotics - Skin Eye & Dryness Chamomile Flavor - 60 Gummies
Marafiki$18.57603 rev
BulkSupplements.com Sea Buckthorn Oil Softgels - Sea Buckthorn Oil Supplement Omega-7 Supplement - Gluten Free 1 Softgel (150mg) per Serving 240 Softgels (Pack of 1)
BulkSupplements$23.59107 rev
Trending
90-day click momentumOmega 3 6 7 9 Gummies for Women - Omega 3 Supplement with Sea Buckthorn Oil Flaxseed Oil Vitamins E A & Probiotics - Skin Eye & Dryness Chamomile Flavor - 60 Gummies
Marafiki$18.574.5★
SeabuckWonders Organic Sea Buckthorn Oil Omega-7 Complete 30 Softgels 15 Day Supply with Omega 3 6 & 9 Supports Hair Skin & Nails 100% Pure with Zero Filler Oil
SEABUCKWONDERS$17.164.6★
Best Naturals Sea Buckthorn Oil Powder Extract 10:1 500 mg 240 Capsules - Non-GMO Gluten Free - Contains Naturally Occuring Omega-7 Palmetoleic Acid
Best Naturals$14.894.1★
Siberian Sea Buckthorn Oil Capsules 200 Softgels | from Wild-harvested Siberian Sea Buckthorn Berries | Oil Cold Pressed Unrefined Gluten Free Non-GMO Premium Omega 7
Siberian Green$19.824.5★
BulkSupplements.com Sea Buckthorn Oil Softgels - Sea Buckthorn Oil Supplement Omega-7 Supplement - Gluten Free 1 Softgel (150mg) per Serving 240 Softgels (Pack of 1)
BulkSupplements$23.594.3★
What buyers say about sea buckthorn oil capsules
What buyers praise and complain about, mined from review topics.What buyers love
“The product is well presented”
“Helps Dry Eyes”
“Very effective”
“Ease of use”
“Good Value”
“Everything as advertised”
“also sexy lubrication”
“Easy to swallow”
“Works better than hormones”
“It didn't cause cause any side-effects or react with other medication I take”
What buyers complain about
“Doesnt seem to be as effective as another brand I previously used”
“a little expensive”
“Bad side effects”
“Cannot take”
“I am unsure of what ingredient made me ill”
“put it directly on my skin as a test - zero moisture improvement”
“Awful tasting burps”
“I sometimes have stomach upset”
“An allergy”
“The quality control was non existent with this product”
Top return reasons
Common questions
- Is sea buckthorn oil capsules profitable to sell on Amazon United States?
- The niche generates $204K/yr across 21 tracked products. 90-day search growth is -13.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the sea buckthorn oil capsules niche?
- 16 brands and 40 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in sea buckthorn oil capsules?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Side Effects. The return rate is 0.0%.
- When does demand for sea buckthorn oil capsules peak?
- Demand peaks in Jan–Feb; the busiest month runs 3.0× the quietest.
- What does it cost to enter the sea buckthorn oil capsules niche?
- Listings span $9.46–$65.35; the average listing price is $27.65 (sweet spot $15–$100). The average incumbent carries 1,707 reviews — the moat a new listing must climb.