Is scrubbing bubbles wipes profitable to sell on Amazon United States?

The niche generates $750K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the scrubbing bubbles wipes niche?

6 brands and 105 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in scrubbing bubbles wipes?

Top complaints mined from reviews: Ease Of Cleaning, Smell, Value For Money. The return rate is 0.3%.

When does demand for scrubbing bubbles wipes peak?

Demand peaks in Jun–Jul; the busiest month runs 3.4× the quietest.

What does it cost to enter the scrubbing bubbles wipes niche?

Listings span $5.02–$31.18; the average listing price is $15.56 (sweet spot $15–$100). The average incumbent carries 9,261 reviews — the moat a new listing must climb.

scrubbing bubbles wipes

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible15.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.56

avg listing price — sweet spot $15–$100

Market size

Good$750K

$750K/yr · 322K searches

Price range

Good$5.02–$31.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+17.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Review moat

Bad9,261.4

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, scrubbing bubbles wipes is a $750K/yr Amazon United States market (322K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

scrubbing bubbles wipes market data

Units sold / yr: 60K–80K; avg 3,000–4,000/product
Revenue / yr: $934K–$1.2M; units × avg price
Conversion rate: 15.0%
Avg BSR: #121
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

105

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Scrubbing Bubbles80%
Lysol9%
Effacera6%
Heigble3%
Ajrwiiy1%
AIR U+1%

Demand & seasonality

Weekly Amazon search volume, last 54 weeks — +17.2% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 3.4×

Open Trend

Top scrubbing bubbles wipes search terms

scrubbing bubbles flushable refills128K/yr +11.1%22.5% conv.
scrubbing bubbles toilet wand refills31K/yr +140.5%16.3% conv.
scrubbing bubbles wipes36K/yr -12.6%0.6% conv.
lysol dual action wipes22K/yr +32.9%11.6% conv.
scrubbing bubbles refills14K/yr +33.8%11.2% conv.
flushable toilet bowl cleaner15K/yr +4.8%12.2% conv.
scrubbing bubbles flushable wipes15K/yr -13.1%1.7% conv.
flushable toilet wand refills7K/yr +26.0%7.4% conv.
flushable toilet cleaner6K/yr +10.6%11.8% conv.
lysol dual action disinfectant wipes6K/yr +6.6%24.0% conv.

All search terms

Top scrubbing bubbles wipes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Scrubbing Bubbles Flushable Toilet Bowl Wand Cleaner Refills Fresh Brush Cleaner Toilet Refill Pads Removes Limescale & Odors Citrus Scent 20 Count (Pack of 1)

Scrubbing Bubbles$8.074.8★30,079 rev

Scrubbing Bubbles Flushable Toilet Bowl Wand Cleaner Refills Fresh Brush Cleaner Toilet Refill Pads Removes Limescale & Odors Citrus Scent 20 Count (Pack of 2)

Scrubbing Bubbles$16.084.8★30,079 rev

Scrubbing Bubbles Toilet Bowl Wand Cleaner Refills Fresh Brush Heavy Duty Cleaner Toilet Refill Pads Removes Limescale & Odors Citrus Scent 8 Count (Pack of 1)

Scrubbing Bubbles$5.424.8★2,738 rev

Lysol Dual Action Disinfectant Wipes Multi-Surface Antibacterial Scrubbing Wipes For Disinfecting and Cleaning Citrus Scent 75ct

Lysol$5.024.7★10,486 rev

Scrubbing Bubbles Toilet Bowl Cleaning System with Flushable & Disposable Cleaner Refill Pads Fights Odors and Helps Remove Limescale & Hard Water Stains Citrus Scent 1 Wand + 4 Refills + 1 Stand

Scrubbing Bubbles$9.594.5★13,276 rev

Newest

by launch date

Heigble 10-pack Bathroom Cleaning Wipes 100/200 Count 2-in-1 Citrus Scent Wipes Cleaner for Bathroom Toilet Sink Tile & Shower -Reusable Sealable Pouch No Scrubbing Needed

Heigble$31.1820 rev

7mo ago

24 Pack Flushable Refills Compatible with Scrubbing Bubbles Toilet Bowl Brush Disposable Cleaner Refills Pads for Scrubbing Bubbles Toilet Wand Toilet Brush Refill Accessories (Only Pads)

Ajrwiiy$12.9467 rev

1y ago

Effacera 48 Count Flushable Toilet Refills Disposable Toilet Bowl Paper Bulk Fresh Flushable Toilet Brush Refill Pads for Toilet and Bathroom Toilet Brush Accessories (No Handle)

Effacera$15.64550 rev

2y ago

AIR U+ Disposable Toilet Brush Wand for Scrubbing Bubbles Flushable Refills Wall Mount Toilet Cleaning System with 24 Count Refills + 1 Toilet Wand + 1 Automatic Visual Caddy

AIR U+$20.18336 rev

2y ago

Lysol Dual Action Disinfectant Wipes Multi-Surface Antibacterial Scrubbing Wipes Dorm Room Essentials Citrus Scent 75ct (Pack of 4) Packaging May Vary

Lysol$22.512,461 rev

3y ago

What buyers say about scrubbing bubbles wipes

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning31%

“Cleans well”

Quality-Overall10%

“Good for whatever you throw at it”

Ease Of Use10%

“Easy peasy”

Value For Money8%

“Great value”

Smell8%

“Smells clean”

Advertised Vs Actual Product5%

“Works as advertised”

Efficiency4%

“Does the job”

Cleansing4%

“nice wipes”

Size-Overall2%

“They fit and work”

Durability2%

“Very durable”

What buyers complain about

Ease Of Cleaning14%

“and the brush just wont clean it properly”

Smell9%

“Left a strong smell of chemicals in the box”

Value For Money6%

“cheaper”

Quality-Overall5%

“It's a cheap product”

Durability5%

“After a minute or so they fall apart”

Leak-Proof5%

“Leaky”

Size-Overall4%

“do not fit intuitively into the handle”

Thickness4%

“Thin”

Adhesion/Stickiness3%

“the pads fall off the stick when using”

Ease Of Use3%

“the package is very hard to open”

Top return reasons

Leak-Proof19%

Advertised Vs Actual Product14%

Smell11%

Functionality-Overall9%

Size-Overall8%

Value For Money6%

Ease Of Cleaning5%

Dispensing Mechanism4%

Moist/Dry3%

Compatibility-Overall2%

Common questions

Is scrubbing bubbles wipes profitable to sell on Amazon United States?: The niche generates $750K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the scrubbing bubbles wipes niche?: 6 brands and 105 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in scrubbing bubbles wipes?: Top complaints mined from reviews: Ease Of Cleaning, Smell, Value For Money. The return rate is 0.3%.
When does demand for scrubbing bubbles wipes peak?: Demand peaks in Jun–Jul; the busiest month runs 3.4× the quietest.
What does it cost to enter the scrubbing bubbles wipes niche?: Listings span $5.02–$31.18; the average listing price is $15.56 (sweet spot $15–$100). The average incumbent carries 9,261 reviews — the moat a new listing must climb.