Is scrubbers profitable to sell on Amazon United States?

The niche generates $60K/yr across 63 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +15.6%. Flapen's verdict: Worth a look (56/100).

How competitive is the scrubbers niche?

38 brands and 184 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in scrubbers?

Top complaints mined from reviews: Durability, Quality-Overall, Ease Of Cleaning. The return rate is 0.4%.

When does demand for scrubbers peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the scrubbers niche?

Listings span $2.21–$38.70; the average listing price is $10.83 (sweet spot $15–$100). The average incumbent carries 13,101 reviews — the moat a new listing must climb.

scrubbers

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Great33%

top-5 click share — an open shelf

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Price range

Good$2.21–$38.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+15.6%

90-day search growth — must beat 0% to launch

Avg price

Okay$10.83

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad13,101.33

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$60K

$60K/yr · 67K searches

According to Flapen's Amazon United States niche tracking, scrubbers is a $60K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

scrubbers market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $65K–$87K; units × avg price
Conversion rate: 8.3%
Avg BSR: #36
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

38 flat

Sellers

184

Top-5 brand share

65%

Top 20: 89%

Top-5 click share

33%

Top 20: 71%

Open market

31%

Scotch-Brite30%
Amazon Basics15%
Holikme9%
Scrub Daddy8%
SetSail4%
HileSwan3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top scrubbers search terms

scrubbers47K/yr +11.0%7.7% conv.
cleaning scrub12K/yr +24.0%7.0% conv.
bathroom cleaning brush set8K/yr +32.2%3.7% conv.

All search terms

Top scrubbers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Scotch-Brite Stainless Steel Scrubbers Scouring Pads for Cleaning Tough Baked-On Messes Metal Scrubbers for Cleaning Dishes 3 Scrub Pads

Scotch-Brite$2.484.7★31,842 rev

Scotch-Brite Zero Scratch Scrub Sponge 6 Kitchen Sponges for Cleaning Around the Home Bathroom & More Scratch-Free Dish Scrubber Multi-Surface Safe Best for Nonstick Pots and Pans

Scotch-Brite$5.464.8★65,804 rev

Amazon Basics Heavy Duty Dual-Sided Scrub Sponges Reusable 4.4 x 2.7 x 0.8 in Yellow/Green 6-Pack

Amazon Basics$3.564.5★9,765 rev

Scotch-Brite Heavy Duty Scrub Sponge 6 Kitchen Sponges Designed for Tough Messes in the Kitchen that Last 3X Longer* Best for Cast Iron Skillets and Outdoor Grills Flexible Durable and Strong

Scotch-Brite$5.374.8★28,144 rev

Amazon Basics Non-Scratch Dual-Sided Sponges for Nonstick Pots and Pans Dish Scrubber All-Purpose 6-Pack Packaging May Vary

Amazon Basics$3.474.5★10,650 rev

Newest

by launch date

Amazon Basics Heavy Duty Scour Pads Dish Scrubber for Kitchen + Outdoor 4 Count Pack of 1

Amazon Basics$2.50111 rev

4mo ago

Swyprrix Electric Bathroom Cleaning Brush Cordless Spin Scrubber Full Body Waterproof IPX7 with Adjustable Handle 8 Replaceable Brush Heads for Bathtub/Kitchen/Window/Home -SD-CTB01

Swyprrix$38.70475 rev

7mo ago

Holikme Cleaning Brush Set for Household Use Scrub Brush Kitchen Brush Tile Lines Brush for Bathroom Floor Tub Shower and Kitchen Surface (Green)

Holikme$9.782,056 rev

1y ago

Electric Spin Scrubber for Cleaning Bathroom Shower Scrubber Cordless Cleaning Brush with IPX7 Waterproof & 2 Speed 3 Brush Heads Bathroom Cleaning Supplies for Shower Tub Kitchen Tile Toilet White

CTMAST$23.083,370 rev

2y ago

HileSwan Scrub Brush Set 4 Pack Deep Cleaning Brush Kit - 2 Scrub Brush 2 Tile & Grout Brush with Built-in Scraper Household Commercial Scrubber for Floor Shower Pool Wall Tub (Green)

HileSwan$12.07368 rev

2y ago

What buyers say about scrubbers

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning25%

“Cleans like a dream”

Quality-Overall11%

“The quality is solid”

Value For Money11%

“not expensive”

Ease Of Use6%

“easy to control”

Durability6%

“The material seems durable”

Advertised Vs Actual Product5%

“Better than expected”

Efficiency4%

“it gets the job done”

Strength2%

“Handle is strong”

Smell2%

“Love the Lavender”

Scratch Resistance2%

“Non scratch”

What buyers complain about

Durability11%

“Did not last”

Quality-Overall10%

“Poor quality control”

Ease Of Cleaning9%

“not good for cleaning”

Size-Overall6%

“Extra small”

Functionality-Overall6%

“Did not work”

Value For Money5%

“Over priced”

Thickness5%

“These things are NOT as thick as it shows”

Strength3%

“Doesn't feel sturdy”

Smell3%

“They stink”

Charging2%

“Won't charge”

Top return reasons

Size-Overall16%

Advertised Vs Actual Product9%

Functionality-Overall8%

Value For Money8%

Quality-Overall7%

Cleaning Modes7%

Defective Material/Parts4%

Material Quality3%