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Scrub Daddy Wand

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 96% of clicks, so Scrub Daddy Wand is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 14,768 Health & Household niches · +9 vs the category median of 49
Market size
$1.1M/yr665K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
70%top-5 click share · 7 brands · 70 sellers

Flapen Score

Scrub Daddy Wand against its category

The dotted line is the Health & Household average. Past it, Scrub Daddy Wand is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scrub Daddy Wand market on Amazon at a glance

Shoppers on Amazon United States searched for Scrub Daddy Wand 665K times last year and spent an estimated $1.1M. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 665K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
665K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
10.6%
Market size, estimated
$1.1Ma year
Peak month
January2.2× the quietest month
Top search term
scrub daddy wand194K searches a year

02 · Price

A sale here is worth $16.18.

Listings sell for $16.18 on average, from $9.89 to $41.30. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $16.18 that is $65K to $81K a year per listing.

Average price
$16.18inside the $15 to $100 sweet spot
Price range
$9.89–$41.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$65K–$81K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #231 within Sponges. It carries 669 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#231in Sponges
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
669per listing
Listings tracked
13

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Scrub Daddy Wand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

70

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

2%

  • Brand 170%
  • Brand 210%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Scrub Daddy Wand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Scrub Daddy Wand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scrub daddy wand194K/yr
  • dish daddy98K/yr
  • scrub daddy wand refill87K/yr
  • scrub daddy dish wand60K/yr
  • dish daddy refill heads47K/yr
  • dish daddy wand31K/yr
  • scrub daddy brush23K/yr
  • scrub daddy replacement heads21K/yr
  • scrub daddy handle20K/yr
  • scrub daddy wand refill heads9K/yr

Reviews and returns

What reviews say buyers love and hate about Scrub Daddy Wand

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Cleaning”
14%of negative reviews mention “Durability”
0.7%of orders come back
“Fall apart easily”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Scrub Daddy Wand questions

Answered from the same tracked data.