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Scrub Daddy Toilet Wand

Fail

The average product has 45,092 reviews to catch up to, so Scrub Daddy Toilet Wand is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$5.9M/yr3.0M searches / yr
90-day growth
-15.5%search demand this quarter
Competition
90%top-5 click share · 6 brands · 106 sellers

Flapen Score

Scrub Daddy Toilet Wand against its category

The dotted line is the Health & Household average. Past it, Scrub Daddy Toilet Wand is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scrub Daddy Toilet Wand market on Amazon at a glance

Shoppers on Amazon United States searched for Scrub Daddy Toilet Wand 3.0M times last year and spent an estimated $5.9M. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.9M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
12.6%
Market size, estimated
$5.9Ma year
Peak month
January1.6× the quietest month
Top search term
clorox toilet wand761K searches a year

02 · Price

A sale here is worth $15.84.

Listings sell for $15.84 on average, from $9.59 to $28.46. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 30,000 to 40,000 of them. At $15.84 that is $475K to $634K a year per listing.

Average price
$15.84inside the $15 to $100 sweet spot
Price range
$9.59–$28.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
30,000–40,000
Revenue per listing a year
$475K–$634K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Bathroom Cleaners. It carries 45,092 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Bathroom Cleaners
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
45,092per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Scrub Daddy Toilet Wand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

106

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 211%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Scrub Daddy Toilet Wand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KBlack Friday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Scrub Daddy Toilet Wand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clorox toilet wand761K/yr
  • toilet wand414K/yr
  • disposable toilet brush539K/yr
  • disposable toilet bowl cleaner wand296K/yr
  • clorox toilet wand starter kit109K/yr
  • toilet wand kit146K/yr
  • clorox wand81K/yr
  • toilet cleaner wand63K/yr
  • disposable toilet cleaning system96K/yr
  • toilet bowl wand45K/yr

Reviews and returns

What reviews say buyers love and hate about Scrub Daddy Toilet Wand

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Ease Of Cleaning”
18%of negative reviews mention “Ease Of Cleaning”
0.4%of orders come back
“messy to clean up”
A buyer, on “Ease Of Cleaning”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Scrub Daddy Toilet Wand questions

Answered from the same tracked data.