Scrub Daddy Sponges
FailThe top 5 brands take 100% of clicks, so Scrub Daddy Sponges is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $10.6M/yr5.9M searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 79%top-5 click share · 5 brands · 281 sellers
Flapen Score
Scrub Daddy Sponges against its category
The dotted line is the Health & Household average. Past it, Scrub Daddy Sponges is stronger. Inside it, weaker.
Market
The Scrub Daddy Sponges market on Amazon at a glance
Shoppers on Amazon United States searched for Scrub Daddy Sponges 5.9M times last year and spent an estimated $10.6M. All 5 brands take every click. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 12.1% of those searches ended in a purchase.
Shoppers searched for this 5.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.6M a year.
- Searches, last 12 months
- 5.9M
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 12.1%
- Market size, estimated
- $10.6Ma year
- Top search term
- scrub daddy sponges3.3M searches a year
02 · Price
A sale here is worth $14.86.
Listings sell for $14.86 on average, from $4.34 to $25.78. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 50,000 to 60,000 of them. At $14.86 that is $743K to $892K a year per listing.
- Average price
- $14.86under the $15 to $100 sweet spot
- Price range
- $4.34–$25.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 50,000–60,000
- Revenue per listing a year
- $743K–$892K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #60 within Sponges. It carries 5,875 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #60in Sponges
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 5,875per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Scrub Daddy Sponges products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
281
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Brand 186%
- Brand 25%
- Brand 34%
- Brand 43%
- Brand 52%
Search terms
Top Scrub Daddy Sponges search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- scrub daddy sponges3.3M/yr
- scrub daddy2.0M/yr
- sponge daddy289K/yr
- scrub daddy sponge68K/yr
- smiley face sponge31K/yr
- stubby daddy sponge31K/yr
- scrubdaddy16K/yr
- smile sponge13K/yr
- sponges scrub daddy17K/yr
- scrub-daddy12K/yr
Reviews and returns
What reviews say buyers love and hate about Scrub Daddy Sponges
We read the reviews and the return reasons for every product selling here.
“Not durable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scrub Daddy Sponges questions
Answered from the same tracked data.









