scrub brush
Launch itA $3.5M/yr market growing +11.5% this quarter with returns at 0.9% — clears our launch bar.
Market size
Incredible$3.5M$3.5M/yr · 3.3M searches
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Price range
Good$3.98–$38.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.23avg listing price — sweet spot $15–$100
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,498.34avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, scrub brush is a $3.5M/yr Amazon United States market (3.3M searches/yr). The top 5 brands hold 52% of demand. Verdict: Launch it — 68/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 300K–400K
- avg 5,000–6,000/product
- Revenue / yr
- $3.4M–$4.5M
- units × avg price
- Launch success
- 80%
- 8 of 10 new (360d)
- Conversion rate
- 9.3%
- Avg BSR
- #109
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 1.3%
- Avg brand age
- 42 months
- Avg seller age
- 154 days
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
94
Top-5 brand share
52%
Top 20: 91%
Top-5 click share
36%
Top 20: 76%
Open market
44%
- Holikme22%
- SetSail13%
- Dsyrvd6%
- Amazer5%
- OXO5%
- Betanull5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 47 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Holikme Cleaning Brush Set for Household Use Scrub Brush Kitchen Brush Tile Lines Brush for Bathroom Floor Tub Shower and Kitchen Surface (Green)
Holikme$9.784.5★2,056 rev
SetSail Scrub Brush Heavy-Duty Scrub Brushes for Cleaning with Stiff Bristles Cleaning Brush for Shower Bathroom Carpet Kitchen and Bathtub Scrubber - 2 Pack
SetSail$8.194.6★3,287 rev
Holikme 7 Pack Deep Cleaning Brush Set Scrub Pads with Scraper Tip for Pool Walls Bathroom Grout Floor Bike Tub Shower Kitchen Surface (Green)
Holikme$8.304.4★16,114 rev
16Pcs Crevice Cleaning Brush Set Hard Bristle Scrub Brushes Tools for Deep Cleaning Gap Window Groove Cleaning Brush for Sliding Door Sill Tile Lines Shutter Corner Sink Teapot Bottle (16 Pcs)
Dsyrvd$6.024.5★345 rev
Betanull Crevice Cleaning Brush Set Multi-Purpose Hard Bristle Brushes for Deep Cleaning Kitchen Bathroom Grout Sink Cup Teapot Bottle Blender Corners Tight Spaces & More
Betanull$9.724.6★2,185 rev
Newest
by launch date
SLinBeiBy 3 Pack Hard Bristle Scrub Brush Set Heavy Duty Cleaning Brushes with Ergonomic Handle Specifically Designed for Bathroom Shower Bathtub Tub Carpet Floor Grout Tile
SLinBeiBy$8.2052 rev
3 Pack Heavy Duty Scrub Brush Set for Household Use Long Scrub Brush Handheld Scrub Brush and Crevice Brush with a Scraper Head for Cleaning Bathroom Tile Grout Tub Floor Sink
Mgitecy$9.74156 rev
15Pcs Crevice Cleaning Brush Set Hard Bristle Scrub Brushes Tools for Deep Cleaning Gap Window Groove Cleaning Brush for Sliding Door Sill Tile Lines Shutter Corner Sink Teapot Bottle (1 Set)
KZOZVAEB$5.51110 rev
Fabuloso Cleaning Brush Compact Hand Scrub Brush with Easy Grip Rubber Texture for Kitchen Bathroom Tile Baseboards and Floors Firm Bristles for Indoor Surface Cleaning White & Purple 6 Inch
Fabuloso$3.98120 rev
Fabuloso Cleaning Brush with Handle Compact Handheld Household Scrub Brush Kitchen Bathroom Baseboards Tile and Floors Firm Bristles Indoor Surface Cleaning White Purple 5.5 Inch Everyday Cleaning
Fabuloso$3.98104 rev
Trending
90-day click momentumSLinBeiBy 3 Pack Hard Bristle Scrub Brush Set Heavy Duty Cleaning Brushes with Ergonomic Handle Specifically Designed for Bathroom Shower Bathtub Tub Carpet Floor Grout Tile
SLinBeiBy$8.204.7★
Crevice Cleaning Brush Multi-Purpose Hard Bristle Brushes for Deep Cleaning Kitchen Bathroom Grout Sink Cup Teapot Bottle Blender Corners Tight Spaces & More 12pcs
AUDELN$8.954.4★
SetSail Multi-Purpose Scrub Brush of 2 Pack Stiff Bristles Cleaning Brush with Non-Slip Grip Heavy Duty Scrub Brushes for Cleaning Bathroom Kitchen Tile Bathtub Sink Grey
SetSail$7.524.7★
15Pcs Crevice Cleaning Brush Set Hard Bristle Scrub Brushes Tools for Deep Cleaning Gap Window Groove Cleaning Brush for Sliding Door Sill Tile Lines Shutter Corner Sink Teapot Bottle (1 Set)
KZOZVAEB$5.514.5★
Scrub Brush Set of 3pcs - Cleaning Shower Scrubber with Ergonomic Handle and Durable Bristles - Grout Cleaner Brush - Scrub Brushes for Cleaning Bathroom/Shower/Tile/Kitchen/Floor/Bathtub/Carpet Blue
Trazon$15.714.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans great”
“Good Value and Good Quality Kit”
“AMAZING value”
“easy to put on”
“As advertised”
“Sturdy construction”
“Works great”
“Nice fit for the hand”
“Been holding up well so far”
“Comfortable handle”
What buyers complain about
“Did not last”
“Not great for cleaning”
“Cheap quality”
“Its a bit shorter than I expected”
“Doesn't feel sturdy”
“Won't charge”
“does not turn on”
“Hard to control”
“most are quite expensive”
“Battery life isnt as good as expected”
Top return reasons
Common questions
- Is scrub brush profitable to sell on Amazon United States?
- The niche generates $3.5M/yr across 47 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Launch it (68/100).
- How competitive is the scrub brush niche?
- 33 brands and 94 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in scrub brush?
- Top complaints mined from reviews: Durability, Ease Of Cleaning, Quality-Overall. The return rate is 0.9%.
- When does demand for scrub brush peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the scrub brush niche?
- Listings span $3.98–$38.46; the average listing price is $11.23 (sweet spot $15–$100). The average incumbent carries 6,498 reviews — the moat a new listing must climb.
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