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54

screen wipes

Worth a look

Shows low returns (0.3%), but soft demand (-10.7% this quarter) keeps it on the watch list.

Market size 84Growth 20Conversion 98Competition 31Returns 99Price range 27Avg price 47Brand share 46Review moat 20Quality gap 48

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible17.5%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.4M

$1.4M/yr · 660K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.66

avg listing price — sweet spot $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$4.85–$18.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-10.7%

90-day search growth — must beat 0% to launch

Review moat

Bad13,717.61

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, screen wipes is a $1.4M/yr Amazon United States market (660K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

screen wipes market data

Units sold / yr
100K–125K
avg 6,000–8,000/product
Revenue / yr
$1.2M–$1.5M
units × avg price
Conversion rate
17.5%
Avg BSR
#54
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
65 months
Avg seller age
163 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

65

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

17%

  • Windex28%
  • ARCHXX17%
  • EVEO16%
  • ALIBEISS8%
  • CloroxPro8%
  • Maxi Clean5%
  • Open — no brand owns it (8 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.
13K8KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top screen wipes search terms

  • screen wipes160K/yr
  • screen cleaner wipes106K/yr
  • computer screen wipes64K/yr
  • screen wipes for electronics61K/yr
  • phone wipes45K/yr
  • screen cleaning wipes35K/yr
  • phone cleaning wipes33K/yr
  • tech wipes28K/yr
  • computer screen cleaner wipes22K/yr
  • car screen wipes13K/yr
All search terms

Top screen wipes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$135K20%$270K30%$405K40%$540K101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about screen wipes

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning29%

“Cleans great”

Quality-Overall11%

“Excellent product”

Value For Money9%

“fair price”

Ease Of Use9%

“Super handy”

Lenses6%

“Great Lens Wipes”

Advertised Vs Actual Product5%

“As advertised”

Efficiency5%

“Effective,”

Eye-Hygiene4%

“great to clean eye glasses”

Size-Overall2%

“Size and count are amazing”

Moist/Dry2%

“moisture level is good”

What buyers complain about

Ease Of Cleaning18%

“almost impossible to clean anything”

Moist/Dry15%

“barely moist”

Lenses8%

“scratched the lens”

Quality-Overall7%

“Inconsistent Quality”

Residue6%

“Leave streaks”

Functionality-Overall6%

“Not effective”

Value For Money5%

“Waste of money”

Size-Overall4%

“All these wipes are too small”

Smell4%

“They smell horrible”

Ease Of Use3%

“Doesnt open easily”

Top return reasons

Lenses38%
Advertised Vs Actual Product11%
Ease Of Cleaning10%
Size-Overall8%
Functionality-Overall6%
Moist/Dry5%
Value For Money5%
Smell3%
Stain Resistance2%
Residue2%

Common questions

Is screen wipes profitable to sell on Amazon United States?
The niche generates $1.4M/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Worth a look (54/100).
How competitive is the screen wipes niche?
14 brands and 65 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in screen wipes?
Top complaints mined from reviews: Ease Of Cleaning, Moist/Dry, Lenses. The return rate is 0.3%.
When does demand for screen wipes peak?
Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the screen wipes niche?
Listings span $4.85–$18.70; the average listing price is $11.66 (sweet spot $15–$100). The average incumbent carries 13,718 reviews — the moat a new listing must climb.