scouring pad
Worth a lookShows low returns (0.2%), but a small market ($72K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$2.48–$27.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Avg price
Okay$9.57avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad14,811.71avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 83K searches
According to Flapen's Amazon United States niche tracking, scouring pad is a $72K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Apr–Aug–Sep. Verdict: Worth a look — 51/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
scouring pad market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $77K–$96K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
208
Top-5 brand share
70%
Top 20: 99%
Top-5 click share
37%
Top 20: 76%
Open market
24%
- Scotch-Brite42%
- Amazon Basics9%
- SCRUBIT7%
- Mr. Clean7%
- HOMEXCEL5%
- AIDEA5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.9% search growth over the last 90 days.Peak months: Apr, Aug, Sep · busiest ÷ quietest = 2.1×
Top scouring pad search terms
- cleaning pads31K/yr
- kitchen scrub pads16K/yr
- cleaning pad10K/yr
- dish pads scrub4K/yr
- scrubbies for cleaning4K/yr
- scrubbing pads for cleaning4K/yr
- cleaning pads kitchen4K/yr
- scotch brite dish scrubber3K/yr
- dish scrub pad3K/yr
- scotch brite non scratch2K/yr
Top scouring pad products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scotch-Brite Zero Scratch Scrub Sponge 6 Kitchen Sponges for Cleaning Around the Home Bathroom & More Scratch-Free Dish Scrubber Multi-Surface Safe Best for Nonstick Pots and Pans
Scotch-Brite$5.464.8★65,804 rev
Scotch-Brite Heavy Duty Scrub Sponge 6 Kitchen Sponges Designed for Tough Messes in the Kitchen that Last 3X Longer* Best for Cast Iron Skillets and Outdoor Grills Flexible Durable and Strong
Scotch-Brite$5.374.8★28,144 rev
Scotch-Brite Non-Scratch Scour Pads Scouring Pads for Kitchen and Dish Cleaning 3 Pads
Scotch-Brite$2.634.7★8,983 rev
Scotch-Brite Heavy Duty Scouring Pad Dish Scrubber for Kitchen + Outdoor 8 Scrub Pads for Uncoated Pots and Pans Cast Iron Cooktops Grill Grates Oven Racks & BBQ Durable Long-Lasting
Scotch-Brite$7.504.8★11,849 rev
Multi-Purpose Sponges Kitchen By Scrub-it - Non-Scratch Microfiber sponges for Cleaning Along with Heavy Duty Scrubbing Power - Reusable Dish Sponge for Dishes Pots and Pans (6 Pack Small)
SCRUBIT$9.934.6★24,254 rev
Newest
by launch date
Mr. Clean Magic Eraser Sponge All Purpose Cleaner Cleaning Scrubber Wall Sneaker Kitchen Bathroom Shower Cleaning Supplies Melamine Sponge Cleaning Pads Whole Home Extra Durable 12ct
Mr. Clean$11.65733 rev
HOMEXCEL Heavy Duty Scouring Pad 24 Pack Green Scrubbing Pads Dish Scrubber Reusable for Cleaning Multipurpose Scrub Pads for Household Kitchen Dishes Pots Pans & Metal Grill
HOMEXCEL$7.24679 rev
Aidoclip 10PCS Set Non-Scratch Steel Wool Dishcloth - Multi Purpose Wire Dishwashing Rags Kitchen Towels and Dishcloths Sets Durable Cleaning Pads Bathroom Home Essentials Cleaning Supplies Tools
Aidoclip$6.383,294 rev
Scrub Daddy Colors Kitchen Sponges - Scratch-Free Dishwashing Sponges & Sponge for Kitchen Sink Bathroom & Household Cleaning - BPA-Free Polymer Foam (3 Count)
Scrub Daddy$13.9810,743 rev
Scrub Mommy Kitchen Sponges - Dual-Sided Dish Sponges for Scrubbing - Non-Scratch Cleaning Sponges for Washing Dishes Bathroom & Multi-Surface Cleaning - Online Exclusive (3 Count)
Scrub Daddy$13.9933,004 rev
Trending
90-day click momentumMr. Clean Magic Eraser Sponge All Purpose Cleaner Cleaning Scrubber Wall Sneaker Kitchen Bathroom Shower Cleaning Supplies Melamine Sponge Cleaning Pads Whole Home Extra Durable 12ct
Mr. Clean$11.654.6★
HOMEXCEL Heavy Duty Scouring Pad 24 Pack Green Scrubbing Pads Dish Scrubber Reusable for Cleaning Multipurpose Scrub Pads for Household Kitchen Dishes Pots Pans & Metal Grill
HOMEXCEL$7.244.2★
Wet-it! Skrubba 3-Pack Reusable Dish Scrubbers Non-Scratch Scouring Pads for Kitchen & Household Eco-Friendly Dishwasher Safe Scrub Sponges for Dishes Pots & Pans (Vogue)
Wet-It!$10.914.6★
Scouring Pads - Heavy Duty Household Cleaning Scrubber with Non-Scratch Anti-Grease Technology - Reusable Scrubbing Pads - Green 12 Pack
SCRUBIT$11.864.6★
Scotch-Brite Heavy Duty Scrub Sponge 6 Kitchen Sponges Designed for Tough Messes in the Kitchen that Last 3X Longer* Best for Cast Iron Skillets and Outdoor Grills Flexible Durable and Strong
Scotch-Brite$5.374.8★
What buyers say about scouring pad
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans Great”
“Very affordable”
“The quality is solid”
“It is durable within the time frame”
“AS advertised”
“Easy to remove”
“Works perfectly”
“Gentle on the skin”
“Doesn't leave scratches”
“Fits in hand perfectly”
What buyers complain about
“Do not last”
“Lower quality”
“Not as thick as it looks”
“not good for cleaning”
“it doesnt fit”
“Too expensive”
“False advertisement”
“They stink”
“Does not work as described”
“Very scratchy”
Top return reasons
Common questions
- Is scouring pad profitable to sell on Amazon United States?
- The niche generates $72K/yr across 51 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the scouring pad niche?
- 21 brands and 208 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in scouring pad?
- Top complaints mined from reviews: Durability, Quality-Overall, Thickness. The return rate is 0.2%.
- When does demand for scouring pad peak?
- Demand peaks in Apr–Aug–Sep; the busiest month runs 2.1× the quietest.
- What does it cost to enter the scouring pad niche?
- Listings span $2.48–$27.55; the average listing price is $9.57 (sweet spot $15–$100). The average incumbent carries 14,812 reviews — the moat a new listing must climb.