Scotchgard for Shoes

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $258K a year.

Searches, last 12 months

165K

Growth, 90 days vs prior 90

-8.2%

Conversion, latest week

11.3%

Market size, estimated

$258Ka year

Top search term

scotchgard for shoes43K searches a year

Listings sell for $13.80 on average, from $7.96 to $25.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $13.80 that is $14K to $17K a year per listing.

Average price

$13.80under the $15 to $100 sweet spot

Price range

$7.96–$25.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

$14K–$17K

Returns

0.5%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #42 within Upholstery Cleaners. It carries 8,741 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#42in Upholstery Cleaners

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

8,741per listing

Listings tracked

17

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

67 months