Skip to content

Scoliosis Pillow

Fail

Demand is soft, at -8.3% this quarter, so Scoliosis Pillow is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$201K/yr205K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
50%top-5 click share · 32 brands · 67 sellers

Flapen Score

Scoliosis Pillow against its category

The dotted line is the Health & Household average. Past it, Scoliosis Pillow is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scoliosis Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Scoliosis Pillow 205K times last year and spent an estimated $201K. The top 5 brands take 60% of clicks. Demand peaks in Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
2.8%
Market size, estimated
$201Ka year
Peak month
September1.6× the quietest month
Top search term
scoliosis pillow47K searches a year

02 · Price

A sale here is worth $35.17.

Listings sell for $35.17 on average, from $11.29 to $143.76. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $35.17 that is $4K to $9K a year per listing.

Average price
$35.17inside the $15 to $100 sweet spot
Price range
$11.29–$143.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #34 within Orthopedic Supplies. It carries 10,478 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#34in Orthopedic Supplies
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
10,478per listing
Listings tracked
39

04 · Newcomers

8 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
31 months

Products

Top Scoliosis Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

32 falling

Sellers

67

Top-5 brand share

60%

Top 20: 90%

Top-5 click share

50%

Top 20: 82%

Open market

36%

  • Brand 116%
  • Brand 215%
  • Brand 315%
  • Brand 49%
  • Brand 55%
  • Brand 64%

Demand

Scoliosis Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Scoliosis Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scoliosis pillow47K/yr
  • herniated disc pillow26K/yr
  • spinal stenosis pillow19K/yr
  • back pain pillow for sleeping21K/yr
  • pillow for lower back pain sleeping14K/yr
  • side sleeper pillow for back pain11K/yr
  • sleep support pillow7K/yr
  • sleeping pillow for back pain12K/yr
  • spine support pillow7K/yr
  • lower back pain pillow for sleeping6K/yr

Reviews and returns

What reviews say buyers love and hate about Scoliosis Pillow

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Comfort-Overall”
16%of negative reviews mention “Comfort-Overall”
4.9%of orders come back
“Extremely Uncomfortable”
A buyer, on “Comfort-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Scoliosis Pillow questions

Answered from the same tracked data.