Sciatica Back Massager
FailDemand is soft, at -8.4% this quarter, so Sciatica Back Massager is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $147K/yr26K searches / yr
- 90-day growth
- -8.4%search demand this quarter
- Competition
- 73%top-5 click share · 11 brands · 21 sellers
Flapen Score
Sciatica Back Massager against its category
The dotted line is the Health & Household average. Past it, Sciatica Back Massager is stronger. Inside it, weaker.
Market
The Sciatica Back Massager market on Amazon at a glance
Shoppers on Amazon United States searched for Sciatica Back Massager 26K times last year and spent an estimated $147K. The top 5 brands take 88% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -8.4%
- Conversion, latest week
- 10.2%
- Market size, estimated
- $147Ka year
- Top search term
- back massager for sciatica7K searches a year
02 · Price
A sale here is worth $56.24.
Listings sell for $56.24 on average, from $27.74 to $118.29. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $56.24 that is $14K to $28K a year per listing.
- Average price
- $56.24inside the $15 to $100 sweet spot
- Price range
- $27.74–$118.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $14K–$28K
- Returns
- 5.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #640 within Electric Massagers. It carries 12,181 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 10.3%
- Average rank
- #640in Electric Massagers
- Average rating
- 4.19 starsAmazon United States average 4.42 stars
- Average reviews
- 12,181per listing
- Listings tracked
- 14
04 · Newcomers
8 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 20 months
Products
Top Sciatica Back Massager products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
21
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
12%
- Brand 168%
- Brand 25%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 64%
- Open — no brand owns it (5 brands, 12%)
Demand
Sciatica Back Massager search demand
Weekly searches over the year. Pick a range.
Search terms
Top Sciatica Back Massager search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- back massager for sciatica7K/yr
- papillon shiatsu back and neck massager6K/yr
- sciatica back massager7K/yr
- papillon back massager4K/yr
- papillon shiatsu neck and back massager pillow with heat2K/yr
Reviews and returns
What reviews say buyers love and hate about Sciatica Back Massager
We read the reviews and the return reasons for every product selling here.
“broke within 2 weeks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sciatica Back Massager questions
Answered from the same tracked data.









