Is scentsy counter cleaner spray profitable to sell on Amazon United States?

The niche generates $273K/yr across 61 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the scentsy counter cleaner spray niche?

5 brands and 131 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in scentsy counter cleaner spray?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.2%.

When does demand for scentsy counter cleaner spray peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 5.2× the quietest.

What does it cost to enter the scentsy counter cleaner spray niche?

Listings span $3.09–$47.97; the average listing price is $19.65 (sweet spot $15–$100). The average incumbent carries 3,929 reviews — the moat a new listing must climb.

scentsy counter cleaner spray

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Competition

Great28%

top-5 click share — an open shelf

Avg price

Great$19.65

avg listing price — sweet spot $15–$100

Price range

Good$3.09–$47.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay$273K

$273K/yr · 233K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,928.67

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, scentsy counter cleaner spray is a $273K/yr Amazon United States market (233K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

scentsy counter cleaner spray market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $295K–$393K; units × avg price
Conversion rate: 6.0%
Avg BSR: #266
Page quality: 0%
Prime: 67%
Sponsored: 57%
Out of stock: 10.2%
Avg brand age: 56 months
Avg seller age: 128 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

5 rising

Sellers

131

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

28%

Top 20: 67%

Open market

Yankee Candle64%
Febreze31%
Generic2%
CLESH2%
AQUA BLANCE1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Open Trend

Top scentsy counter cleaner spray search terms

yankee candle room spray62K/yr +6.4%5.3% conv.
yankee candle spray17K/yr -10.2%4.6% conv.
febreze cranberry crumble21K/yr -34.3%7.3% conv.
febreze sea salt caramel and maple12K/yr -8.5%1.1% conv.
cranberry crumble febreze14K/yr -37.1%6.0% conv.
yankee candle concentrated room spray10K/yr +4.2%5.8% conv.
yankee room spray7K/yr +14.8%4.3% conv.
febreze cranberry10K/yr -26.5%5.4% conv.
cranberry febreze7K/yr -35.3%4.2% conv.
febreze crisp fall breeze8K/yr -40.7%3.0% conv.

All search terms

Top scentsy counter cleaner spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yankee Candle Concentrated Room Spray Air Freshener Instant Home Fragrance Odor Eliminating Spray Clean Cotton (Pack of 3)

Yankee Candle$24.724.6★3,930 rev

Febreze Plug-In Air Freshener Odor-Fighting Scented Oil Refill for Home Bathroom & Kitchen Holiday Cranberry Crumble Scent 0.87 oz Refills 4 Count

Febreze$17.874.6★4,336 rev

Yankee Candle Concentrated Room Spray Air Freshener Instant Home Fragrance Odor Eliminating Spray Strong Scent Room Freshener for Home and Bathroom Pink Sands (Pack of 3)

Yankee Candle$23.424.6★1,705 rev

Yankee Candle Concentrated Room Spray Air Freshener Instant Home Fragrance Odor Eliminating Spray Strong Scent Lemon Lavender Midsummers Night Clean Cotton (Variety Pack)

Yankee Candle$24.914.6★3,930 rev

Yankee Candle Concentrated Room Spray Air Freshener Instant Home Fragrance Odor Eliminating Spray Strong Scent Room Freshener for Home and Bathroom Midsummers Night (Pack of 3)

Yankee Candle$24.464.6★3,930 rev

Newest

by launch date

Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Cherries & Berries Scent 8.1oz (Pack of 3)

Febreze$8.812,052 rev

9mo ago

Febreze Air Freshener Spray Odor-Fighting Room Spray Cranberry Crumble Scent 8.8oz 3 Count

Febreze$10.531,897 rev

10mo ago

Febreze Plug-In Air Freshener Odor-Fighting Scented Oil Refill for Home Bathroom & Kitchen Holiday Cranberry Crumble Scent 0.87 oz Refills 4 Count

Febreze$17.874,336 rev

11mo ago

Room Spray Tidal Coconut Woven Ocean Sunset Tropics 3 Pack Each 4 fl oz Air Freshener for Home Long-Lasting Odor Eliminator for Bathroom and Office

CLESH$19.87154 rev

1y ago

Yankee Candle Concentrated Room Spray Air Freshener Instant Home Fragrance Odor Eliminating Spray Strong Scent Lemon Lavender Midsummers Night Clean Cotton (Variety Pack)

Yankee Candle$24.54165 rev

1y ago

What buyers say about scentsy counter cleaner spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell67%

“Smells delish”

Value For Money6%

“Great Value”

Quality-Overall3%

“Excellent product”

Spray/Flow3%

“A potent and effective spray”

Freshness2%

“Delightful freshness”

Advertised Vs Actual Product2%

“As advertised”

Durability2%

“This is very durable, easy to use, very versatile”

Size-Overall2%

“not too big either”

Ease Of Use1%

“Easy to use”

Efficiency1%

“Very effective”

What buyers complain about

Smell54%

“Awful smell”

Value For Money5%

“extremely expensive”

Size-Overall4%

“It's small”

Durability3%

“it also does not last long”

Functionality-Overall3%

“Doesnt work”

Advertised Vs Actual Product2%

“Not as described”

Quality-Overall2%

“Extremely pathetic and despicable that there's no quality control anymore”

Strength2%

“Much too strong”

Leak-Proof1%

“Product was leaking”

Taste-Overall1%

“were too harsh for my taste”

Top return reasons

Smell51%

Advertised Vs Actual Product11%

Functionality-Overall9%

Leak-Proof7%

Size-Overall5%

Value For Money3%

Color3%

Product Condition2%

Compatibility-Overall1%

Strength1%

Common questions

Is scentsy counter cleaner spray profitable to sell on Amazon United States?: The niche generates $273K/yr across 61 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the scentsy counter cleaner spray niche?: 5 brands and 131 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in scentsy counter cleaner spray?: Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.2%.
When does demand for scentsy counter cleaner spray peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 5.2× the quietest.
What does it cost to enter the scentsy counter cleaner spray niche?: Listings span $3.09–$47.97; the average listing price is $19.65 (sweet spot $15–$100). The average incumbent carries 3,929 reviews — the moat a new listing must climb.