Scents

Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $672K a year.

Searches, last 12 months

571K

Growth, 90 days vs prior 90

+8.4%

Conversion, latest week

2.2%

Market size, estimated

$672Ka year

Peak month

January2.6× the quietest month

Top search term

hotel diffuser87K searches a year

Listings sell for $52.98 on average, from $3.03 to $166.58. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $52.98 that is $5K to $13K a year per listing.

Average price

$52.98inside the $15 to $100 sweet spot

Price range

$3.03–$166.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$5K–$13K

Returns

1.1%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #57 within Aromatherapy. It carries 9,375 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

5.6%

Average rank

#57in Aromatherapy

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

9,375per listing

Listings tracked

58

21 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

21Amazon's first-year sales bar

Average brand age

41 months