Scented Panty Liners for Women

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months

50K

Growth, 90 days vs prior 90

-3.4%

Conversion, latest week

9.6%

Market size, estimated

$46Ka year

Top search term

scented panty liners17K searches a year

Listings sell for $9.53 on average, from $2.83 to $35.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $9.53 that is $953 to $2K a year per listing.

Average price

$9.53under the $15 to $100 sweet spot

Price range

$2.83–$35.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$953–$2K

Returns

0.2%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #91 within Feminine Care. It carries 11,963 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

96%

Out of stock, average day

2.3%

Average rank

#91in Feminine Care

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

11,963per listing

Listings tracked

24

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

54 months