scented colored pencils
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$46.57avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good691.56avg incumbent reviews — the moat a new listing must climb
Market size
Good$320K$320K/yr · 365K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$7.54–$368.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, scented colored pencils is a $320K/yr Amazon United States market (365K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
scented colored pencils market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $466K–$582K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #116
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 83%
- Out of stock
- 20.9%
- Avg brand age
- 43 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
63
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
41%
Top 20: 78%
Open market
2%
- Lifelines70%
- KwikSafety13%
- Crayola8%
- Malta Dynamics3%
- UIANSP3%
- AFP2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top scented colored pencils search terms
- lifelines232K/yr
- lifelines essential oil57K/yr
- crayola silly scents18K/yr
- silly scents markers16K/yr
- scented colored pencils12K/yr
- silly scents11K/yr
- crayola scented markers8K/yr
- crayola silly scents markers6K/yr
- crayola smelly markers2K/yr
- silly scent markers2K/yr
Top scented colored pencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![KwikSafety - Charlotte NC - Tsunami [Premium Braided Rope] Vertical Lifeline ANSI OSHA Rope Grab Snap Hook Shock Absorber Fall Protection Line Kit Restraint System Roofing Safety Equipment / 50 FT.](https://m.media-amazon.com/images/I/51iQ5yYMTiL.jpg)
KwikSafety - Charlotte NC - Tsunami [Premium Braided Rope] Vertical Lifeline ANSI OSHA Rope Grab Snap Hook Shock Absorber Fall Protection Line Kit Restraint System Roofing Safety Equipment / 50 FT.
KwikSafety$89.544.7★515 rev
Lifelines FlowArt Activity Pads 2-Pack & Bonus Pad - Guided Dot-by-Letter Art Meditations - 8 Double-Sided Markers & 48 Scenes - Color by Number/Letter Coloring Books for Tweens Adults & Seniors
Lifelines$28.154.5★770 rev
Lifelines FlowArt Activity Pads 2-Pack & Bonus Pad - Guided Art Meditations - 2 Sets of Markers & 48 Scenes - Hidden Patterns & Pogo-Dot Coloring Books for Tweens Adults & Seniors - Patent-Pending
Lifelines$24.764.5★770 rev
Lifelines FlowArt Mini Activity Pads 3-Pack - Guided Dot-by-Letter Art Meditations with Markers - 15 Markers & 60 Scenes - Pocket-Sized Coloring Books for Tweens Adults & Seniors - Patent-Pending
Lifelines$19.964.5★770 rev
Lifelines Scented Colored Pencils & Tracing Coloring Book Set Trace to Transform - Includes 14 Scented Colored Pencils 2 Tracing Activity Pads & Pencil Sharpener - Meditative Tracing Set for Drawing
Lifelines$19.974.6★943 rev
Newest
by launch date
Lifelines FlowArt Activity Pads 3-Pack - Guided Dot by Letter Art Meditations with Markers - 12 Double-Sided Markers & 60 Scenes - Color by Number Coloring Books for Tweens Adults & Seniors
Lifelines$29.56770 rev
Lifelines Flameless Candle Aromatherapy Essential Oil Diffuser with 4 ClickWick Essential Oil Blends Value Pack - Cordless & Waterless Diffuser for Home - Scented Electric Candles Blow Out Flame
Lifelines$48.3311 rev
Lifelines FlowArt Mini Activity Pads 3-Pack - Guided Dot-by-Letter Art Meditations with Markers - 15 Markers & 60 Scenes - Pocket-Sized Coloring Books for Tweens Adults & Seniors - Patent-Pending
Lifelines$19.96770 rev
Lifelines Scented Colored Pencils & Tracing Coloring Book Set Trace to Transform - Includes 14 Scented Colored Pencils 2 Tracing Activity Pads & Pencil Sharpener - Meditative Tracing Set for Drawing
Lifelines$19.97943 rev
Lifelines Scent-Infused Grounding Stone & Oil Blend - Portable Fidgets for Tweens Teens & Adults with Essential Oil Blend & Diffusion Stones for Sensory Immersion - Calming Waterless Passive Diffuser
Lifelines$9.89926 rev
Trending
90-day click momentumLifelines Flameless Candle Aromatherapy Essential Oil Diffuser with 4 ClickWick Essential Oil Blends Value Pack - Cordless & Waterless Diffuser for Home - Scented Electric Candles Blow Out Flame
Lifelines$48.334.0★
AFP 100 FT Vertical Lifeline Assembly w/Rope Grab Snap Hooks & Shock Absorber ANSI & OSHA Rated Fall Protection Roofing Safety Equipment
AFP$104.994.6★
Lifelines FlowArt Activity Pads 3-Pack - Guided Dot by Letter Art Meditations with Markers - 12 Double-Sided Markers & 60 Scenes - Color by Number Coloring Books for Tweens Adults & Seniors
Lifelines$29.564.5★
Lifelines FlowArt Mini Activity Pads 3-Pack - Guided Dot-by-Letter Art Meditations with Markers - 15 Markers & 60 Scenes - Pocket-Sized Coloring Books for Tweens Adults & Seniors - Patent-Pending
Lifelines$19.964.5★
Malta Dynamics Edgehog Self Retracting Lifeline 20 Leading Edge Fall Protection Yoyo Cable Class 2 Retractable Lanyard with Quick-Action Brake OSHA and ANSI Compliant Safety Lanyard
Malta Dynamics$368.305.0★
What buyers say about scented colored pencils
What buyers praise and complain about, mined from review topics.What buyers love
“Scent is excellent”
“Fun For All Ages”
“the colors are pretty”
“Excellent Product”
“Good value”
“Great gift idea too”
“Easy to use”
“Cool aesthetic”
“very portable”
“As advertised”
What buyers complain about
“Not a strong smell”
“Not worth the price”
“Short lifespan”
“they started to leak oil”
“Pencil quality isnt great”
“Tired of coloring”
“doesn't fit”
“the candle will not charge”
“Does not work”
“They are hard to get out of the holder”
Top return reasons
Common questions
- Is scented colored pencils profitable to sell on Amazon United States?
- The niche generates $320K/yr across 41 tracked products. 15 of 19 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the scented colored pencils niche?
- 8 brands and 63 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in scented colored pencils?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 1.1%.
- When does demand for scented colored pencils peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the scented colored pencils niche?
- Listings span $7.54–$368.30; the average listing price is $46.57 (sweet spot $15–$100). The average incumbent carries 692 reviews — the moat a new listing must climb.