Scented Colored Pencils

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $320K a year.

Searches, last 12 months

365K

Growth, 90 days vs prior 90

-5.2%

Conversion, latest week

1.9%

Market size, estimated

$320Ka year

Peak month

December2.7× the quietest month

Top search term

lifelines232K searches a year

Listings sell for $46.57 on average, from $7.54 to $368.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $46.57 that is $5K to $12K a year per listing.

Average price

$46.57inside the $15 to $100 sweet spot

Price range

$7.54–$368.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$5K–$12K

Returns

1.1%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #116 within Aromatherapy. It carries 692 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

98%

Out of stock, average day

20.9%

Average rank

#116in Aromatherapy

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

692per listing

Listings tracked

41

19 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

15Amazon's first-year sales bar

Average brand age

43 months