Scent Fill

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.

Searches, last 12 months

213K

Growth, 90 days vs prior 90

+15.8%

Conversion, latest week

3.9%

Market size, estimated

$180Ka year

Peak month

November1.3× the quietest month

Top search term

scent fill82K searches a year

Listings sell for $21.61 on average, from $9.63 to $30.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $21.61 that is $2K to $5K a year per listing.

Average price

$21.61inside the $15 to $100 sweet spot

Price range

$9.63–$30.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.9%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #84 within Air Fresheners. It carries 1,990 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

93%

Out of stock, average day

0.8%

Average rank

#84in Air Fresheners

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

1,990per listing

Listings tracked

30

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months