scent fill
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$21.61avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$9.63–$30.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Review moat
Okay1,989.87avg incumbent reviews — the moat a new listing must climb
Market size
Okay$180K$180K/yr · 213K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, scent fill is a $180K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
scent fill market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $173K–$216K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 87%
- Out of stock
- 0.8%
- Avg brand age
- 48 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 91%
Open market
0%
- Scent Fill98%
- Mrs. MEYER'S1%
- Enviroscent1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top scent fill search terms
- scent fill82K/yr
- scent fill plug in40K/yr
- scentfill36K/yr
- scent fill refills31K/yr
- scentfill refills20K/yr
- scentfill plugin4K/yr
Top scent fill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scent Fill Relax Blend Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser
Scent Fill$17.304.2★1,566 rev
Scent Fill Fresh Linen Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser
Scent Fill$16.894.2★1,566 rev
Scent Fill 100% Natural Lavender Vanilla Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser
Scent Fill$20.194.1★2,450 rev
Scent Fill Relax Blend Plug in Air Freshener 4 Scented Oil Refills
Scent Fill$24.794.3★2,727 rev
Scent Fill Blue Lava Plug in Air Freshener 4 Scented Oil Refills
Scent Fill$24.794.3★2,727 rev
Newest
by launch dateScent Fill 100% Natural Lavender Vanilla Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser
Scent Fill$20.192,450 rev
Scent Fill Coconut Sandalwood Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser
Scent Fill$17.381,566 rev
Scent Fill Vanilla Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser
Scent Fill$17.061,566 rev
Scent Fill Blue Lava Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser
Scent Fill$17.001,566 rev
Scent Fill Relax Blend Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser
Scent Fill$17.301,566 rev
Trending
90-day click momentum
Scent Fill Vanilla Plug in Air Freshener 4 Scented Oil Refills
Scent Fill$24.804.3★
Scent Fill Relax Blend Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser
Scent Fill$17.304.2★
Scent Fill Fresh Linen Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser
Scent Fill$16.894.2★
Summer Scent Fill Plug in Air Freshener Kit (Cucumber Melon Grapefruit Vanilla Island Essence and Jasmine Nectar) 4 Refills + Diffuser
Scent Fill$27.234.2★
Scent Fill Vanilla Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser
Scent Fill$17.064.2★
What buyers say about scent fill
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“Better than popular brands”
“For the price, value, and the longevity, this was a perfect purchase”
“great price too”
“Its very strong”
“Clean”
“As described”
“So far, there has been no leakage, and it is easy to install”
“because its a cruelty free brand”
“Glad to find non toxic air fresheners”
What buyers complain about
“Can't smell it”
“A bit pricey”
“runs out fast”
“Not strong”
“2 bottles leaked”
“Doesn't Work”
“not a natural smell”
“Garbage”
“Have to replace often”
“I have a sensitive nose”
Top return reasons
Common questions
- Is scent fill profitable to sell on Amazon United States?
- The niche generates $180K/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the scent fill niche?
- 3 brands and 11 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in scent fill?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.9%.
- When does demand for scent fill peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the scent fill niche?
- Listings span $9.63–$30.64; the average listing price is $21.61 (sweet spot $15–$100). The average incumbent carries 1,990 reviews — the moat a new listing must climb.