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Scar Tissue Massager

Maybe

Products sell for $22.31 on average, inside the sweet spot. But demand is soft, at -1.9% this quarter, so Scar Tissue Massager is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$155K/yr129K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
60%top-5 click share · 18 brands · 34 sellers

Flapen Score

Scar Tissue Massager against its category

The dotted line is the Health & Household average. Past it, Scar Tissue Massager is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scar Tissue Massager market on Amazon at a glance

Shoppers on Amazon United States searched for Scar Tissue Massager 129K times last year and spent an estimated $155K. The top 5 brands take 64% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
5.4%
Market size, estimated
$155Ka year
Peak month
May1.2× the quietest month
Top search term
scar tissue break up tool33K searches a year

02 · Price

A sale here is worth $22.31.

Listings sell for $22.31 on average, from $5.86 to $51.41. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $22.31 that is $2K to $6K a year per listing.

Average price
$22.31inside the $15 to $100 sweet spot
Price range
$5.86–$51.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #4,080 within Massage Tools. It carries 1,339 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#4,080in Massage Tools
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,339per listing
Listings tracked
22

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Scar Tissue Massager products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

34

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

30%

  • Brand 121%
  • Brand 221%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Scar Tissue Massager search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Scar Tissue Massager search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scar tissue break up tool33K/yr
  • scar massager13K/yr
  • scar tissue massager9K/yr
  • scar tissue massage tool27K/yr
  • scar tissue tool13K/yr
  • scar massage tool13K/yr
  • c section scar massage tool6K/yr
  • massager to break up scar tissue5K/yr
  • scar massage3K/yr
  • device to break up scar tissue3K/yr

Reviews and returns

What reviews say buyers love and hate about Scar Tissue Massager

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Adhesion/Stickiness”
1.1%of orders come back
“Adhesive is HORRIBLE”
A buyer, on “Adhesion/Stickiness”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Scar Tissue Massager questions

Answered from the same tracked data.