Scar
MaybeShoppers spend an estimated $6.8M a year here. But demand is soft, at -13.6% this quarter, so Scar is a Maybe.
- Flapen Score
- 60 / 100Top 11% of 14,768 Health & Household niches · +11 vs the category median of 4960
- Market size
- $6.8M/yr6.0M searches / yr
- 90-day growth
- -13.6%search demand this quarter
- Competition
- 58%top-5 click share · 16 brands · 77 sellers
Flapen Score
Scar against its category
The dotted line is the Health & Household average. Past it, Scar is stronger. Inside it, weaker.
Market
The Scar market on Amazon at a glance
Shoppers on Amazon United States searched for Scar 6.0M times last year and spent an estimated $6.8M. The top 5 brands take 75% of clicks. Demand peaks in Mar–Jun. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 6.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.8M a year.
- Searches, last 12 months
- 6.0M
- Growth, 90 days vs prior 90
- -13.6%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $6.8Ma year
- Peak month
- June2.2× the quietest month
- Top search term
- scar2.9M searches a year
02 · Price
A sale here is worth $20.18.
Listings sell for $20.18 on average, from $5.34 to $73.62. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At $20.18 that is $202K to $252K a year per listing.
- Average price
- $20.18inside the $15 to $100 sweet spot
- Price range
- $5.34–$73.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $202K–$252K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #195 within Scars & Wounds. It carries 14,655 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #195in Scars & Wounds
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 14,655per listing
- Listings tracked
- 24
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Scar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
77
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
19%
- Brand 124%
- Brand 218%
- Brand 313%
- Brand 412%
- Brand 58%
- Brand 66%
Demand
Scar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Jun · busiest ÷ quietest = 2.2×
Search terms
Top Scar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- scar2.9M/yr
- scar cream1.1M/yr
- silicone scar gel390K/yr
- scar gel376K/yr
- scar removal cream357K/yr
- scar cream for surgical scars143K/yr
- scar treatment99K/yr
- silicone gel for scars102K/yr
- scar removal85K/yr
- silicone scar65K/yr
Reviews and returns
What reviews say buyers love and hate about Scar
We read the reviews and the return reasons for every product selling here.
“Product does not work as described”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scar questions
Answered from the same tracked data.









