Is scar profitable to sell on Amazon United States?

The niche generates $6.8M/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (60/100).

How competitive is the scar niche?

16 brands and 77 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in scar?

Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Value For Money. The return rate is 0.8%.

When does demand for scar peak?

Demand peaks in Mar–Jun; the busiest month runs 2.2× the quietest.

What does it cost to enter the scar niche?

Listings span $5.34–$73.62; the average listing price is $20.18 (sweet spot $15–$100). The average incumbent carries 14,655 reviews — the moat a new listing must climb.

scar

Worth a look

Shows a $6.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$6.8M

$6.8M/yr · 6.0M searches

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$20.18

avg listing price — sweet spot $15–$100

Price range

Great$5.34–$73.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad14,654.67

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, scar is a $6.8M/yr Amazon United States market (6.0M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Mar–Jun. Verdict: Worth a look — 60/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

scar market data

Units sold / yr: 300K–400K; avg 10,000–12,500/product
Revenue / yr: $6.1M–$8.1M; units × avg price
Conversion rate: 5.6%
Avg BSR: #195
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 1.3%
Avg brand age: 62 months
Avg seller age: 131 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

19%

Mederma24%
Mitgary18%
ScarAway13%
Cicatricure12%
HealFast8%
BIOCORNEUM6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.

Peak months: Mar, Jun · busiest ÷ quietest = 2.2×

Open Trend

Top scar search terms

scar2.9M/yr -29.8%0.3% conv.
scar cream1.1M/yr +26.1%10.6% conv.
silicone scar gel390K/yr +31.5%11.2% conv.
scar gel376K/yr +8.3%11.4% conv.
scar removal cream357K/yr -29.5%6.8% conv.
scar cream for surgical scars143K/yr +8.7%10.7% conv.
scar treatment99K/yr +17.3%6.6% conv.
silicone gel for scars102K/yr -4.5%12.0% conv.
scar removal85K/yr -2.0%5.4% conv.
silicone scar65K/yr +4.5%6.3% conv.

All search terms

Top scar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mitgary Advanced Scar Gel Silicone Scar Gel Treats Old and New Scars Reduces the Appearance of Scars from Body Face Stretch Marks Surgical Scar Keloids Acne Burns and More 50g (1.7 Oz)

Mitgary$8.814.7★3,474 rev

Cicatricure Advanced Scar Gel for Face & Body - Proven Results in 2 Weeks Scar Treatment for Surgical Scars Stretch Marks Scars of Burns and Injuries Acne Scar Treatment 1 oz (28 g)

Cicatricure$11.794.4★24,635 rev

Mederma PM Intensive Overnight Scar Cream Works with Skins Nighttime Regenerative Activity Clinically Shown to Make Scars Smaller and Less Visible 1.0 Oz (28g)

Mederma$17.374.4★25,618 rev

ScarAway Silicone Scar Gel Helps Improve Size Color & Texture of Hypertrophic & Keloid Scars from Injury Burns & Surgery Water Resistant 10g (0.35 Oz)

ScarAway$11.634.4★6,179 rev

HealFast Silicone Scar Gel & Cream for Surgical Scars - Medical Grade Scar Treatment & Removal for Keloid Acne Burns C Section Stretch Marks - Physician Formulated Advanced Silicone Gel for Scars

HealFast$24.744.4★4,129 rev

Newest

by launch date

Advanced Scar Gel Silicone Scar Gel for Keloid Bump Removal Post-Surgery Scars Acne Scars Burn Marks & Stretch Marks Scar Treatment for Old & New Scars 1.2oz / 35g

KOJYOCYO$13.88158 rev

8mo ago

Silicone Scar Cream Scar Gel - Advanced Scar Removal Cream for Surgical Scars Stretch Marks Acne C-Section Keloids Old & New Scars Scar Treatment from Body & Face 35g (1.23Oz)

LURAVO$12.86328 rev

8mo ago

Advance Silicone Scar Cream Gel: Old & New Scars Treatment Stretch Marks Removal - Body Face Surgical Skin Healing - Recovery C-Section Keloids Injury Acne Wound Dark Spot for Kids 1oz (30 g) (Green)

Ladygo$5.3489 rev

10mo ago

Mederma Scar Serum Triple-Action Formula with Vitamin E Hyaluronic Acid & Niacinamide Clinically Shown to Reduce Old Scars 1 Fl. Oz.

Mederma$19.67269 rev

1y ago

Scar Cream Silicone Scar Gel Scar Removal Cream Scar Silicone Gel Scar Gel Scar Cream for Surgical Scars and Keloid Bump (1pcs)

NYYQYYN$10.84372 rev

1y ago

What buyers say about scar

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Excellent Product”

Efficiency11%

“Works Well”

Value For Money8%

“Great Deal”

Symptom Reduction6%

“help ease up the redness”

Soft Feel6%

“Goes on smooth”

Ease Of Use6%

“Goes on easy”

Ease Of Application5%

“Application is easy”

Moist/Dry4%

“Good moisturizer”

Smell4%

“Its fragrance free”

Advertised Vs Actual Product3%

“As described”

What buyers complain about

Functionality-Overall14%

“Product does not work as described”

Adhesion/Stickiness11%

“Adhesive is HORRIBLE”

Value For Money7%

“most expensive”

Allergies7%

“Skin irritation”

Size-Overall5%

“Small tube,”

Smell5%

“Not fragrance free”

Symptom Reduction5%

“Didn't notice improvement”

Skin Health3%

“It is an irritate the skin”

Durability3%

“Come off easily”

Quality-Overall3%

“Cheaper quality than other brands”

Top return reasons

Functionality-Overall21%

Adhesion/Stickiness16%

Advertised Vs Actual Product11%

Size-Overall10%

Smell5%

Value For Money5%

Product Condition4%

Defective Material/Parts3%

Ingredients-Overall2%

Leak-Proof2%

Common questions

Is scar profitable to sell on Amazon United States?: The niche generates $6.8M/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (60/100).
How competitive is the scar niche?: 16 brands and 77 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in scar?: Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Value For Money. The return rate is 0.8%.
When does demand for scar peak?: Demand peaks in Mar–Jun; the busiest month runs 2.2× the quietest.
What does it cost to enter the scar niche?: Listings span $5.34–$73.62; the average listing price is $20.18 (sweet spot $15–$100). The average incumbent carries 14,655 reviews — the moat a new listing must climb.