Scar
MaybeShoppers spend an estimated $6.8M a year here. But demand is soft, at -13.6% this quarter, so Scar is a Maybe.
- Flapen Score
- 60 / 100Top 11% of 14,768 Health & Household niches · +11 vs the category median of 4960
- Market size
- $6.8M/yr6.0M searches / yr
- 90-day growth
- -13.6%search demand this quarter
- Competition
- 58%top-5 click share · 16 brands · 77 sellers
Flapen Score
Scar against its category
The dotted line is the Health & Household average. Past it, Scar is stronger. Inside it, weaker.
Market
The Scar market on Amazon at a glance
Shoppers on Amazon United States searched for Scar 6.0M times last year and spent an estimated $6.8M. The top 5 brands take 75% of clicks. Demand peaks in Mar–Jun. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 6.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.8M a year.
- Searches, last 12 months
- 6.0M
- Growth, 90 days vs prior 90
- -13.6%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $6.8Ma year
- Peak month
- June2.2× the quietest month
- Top search term
- scar2.9M searches a year
02 · Price
A sale here is worth $20.18.
Listings sell for $20.18 on average, from $5.34 to $73.62. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At $20.18 that is $202K to $252K a year per listing.
- Average price
- $20.18inside the $15 to $100 sweet spot
- Price range
- $5.34–$73.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $202K–$252K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #195 within Scars & Wounds. It carries 14,655 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #195in Scars & Wounds
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 14,655per listing
- Listings tracked
- 24
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Scar products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mitgary Advanced Scar Gel Silicone Scar Gel Treats Old and New Scars Reduces the Appearance of Scars from Body Face Stretch Marks Surgical Scar Keloids Acne Burns and More 50g (1.7 Oz)
- Price
- $8.81
- Rating
- 4.7/5
- Reviews
- 3,474
- Age
- 2y ago

Cicatricure Advanced Scar Gel for Face & Body - Proven Results in 2 Weeks Scar Treatment for Surgical Scars Stretch Marks Scars of Burns and Injuries Acne Scar Treatment 1 oz (28 g)
- Price
- $11.79
- Rating
- 4.4/5
- Reviews
- 24,635
- Age
- 15y ago

Mederma PM Intensive Overnight Scar Cream Works with Skins Nighttime Regenerative Activity Clinically Shown to Make Scars Smaller and Less Visible 1.0 Oz (28g)
- Price
- $17.37
- Rating
- 4.4/5
- Reviews
- 25,618
- Age
- 5y ago

ScarAway Silicone Scar Gel Helps Improve Size Color & Texture of Hypertrophic & Keloid Scars from Injury Burns & Surgery Water Resistant 10g (0.35 Oz)
- Price
- $11.63
- Rating
- 4.4/5
- Reviews
- 6,179
- Age
- 3y ago

HealFast Silicone Scar Gel & Cream for Surgical Scars - Medical Grade Scar Treatment & Removal for Keloid Acne Burns C Section Stretch Marks - Physician Formulated Advanced Silicone Gel for Scars
- Price
- $24.74
- Rating
- 4.4/5
- Reviews
- 4,129
- Age
- 5y ago
Trending
estimated 90-day click momentum
Advanced Scar Gel Silicone Scar Gel for Keloid Bump Removal Post-Surgery Scars Acne Scars Burn Marks & Stretch Marks Scar Treatment for Old & New Scars 1.2oz / 35g
- Price
- $13.88
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 8mo ago

Mederma Scar Serum Triple-Action Formula with Vitamin E Hyaluronic Acid & Niacinamide Clinically Shown to Reduce Old Scars 1 Fl. Oz.
- Price
- $19.67
- Rating
- 4.5/5
- Reviews
- 269
- Age
- 1y ago

Advance Silicone Scar Cream Gel: Old & New Scars Treatment Stretch Marks Removal - Body Face Surgical Skin Healing - Recovery C-Section Keloids Injury Acne Wound Dark Spot for Kids 1oz (30 g) (Green)
- Price
- $5.34
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 10mo ago

ScarAway Kids Silicone Scar Gel 100% Medical-Grade Helps Improve Size Color & Texture of Hypertrophic & Keloid Scars on Face & Body from Injury Burns & Surgery Water Resistant Clear 6g
- Price
- $10.01
- Rating
- 4.4/5
- Reviews
- 6,179
- Age
- 2y ago

Mederma Advanced Scar Gel Treats Old and New Scars Reduces the Appearance of Scars from Acne Stitches Burns and More 50 Grams
- Price
- $33.47
- Rating
- 4.4/5
- Reviews
- 10,443
- Age
- 5y ago
Newest
by launch date
Advanced Scar Gel Silicone Scar Gel for Keloid Bump Removal Post-Surgery Scars Acne Scars Burn Marks & Stretch Marks Scar Treatment for Old & New Scars 1.2oz / 35g
- Price
- $13.88
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 8mo ago

Silicone Scar Cream Scar Gel - Advanced Scar Removal Cream for Surgical Scars Stretch Marks Acne C-Section Keloids Old & New Scars Scar Treatment from Body & Face 35g (1.23Oz)
- Price
- $12.86
- Rating
- 4.5/5
- Reviews
- 328
- Age
- 8mo ago

Advance Silicone Scar Cream Gel: Old & New Scars Treatment Stretch Marks Removal - Body Face Surgical Skin Healing - Recovery C-Section Keloids Injury Acne Wound Dark Spot for Kids 1oz (30 g) (Green)
- Price
- $5.34
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 10mo ago

Mederma Scar Serum Triple-Action Formula with Vitamin E Hyaluronic Acid & Niacinamide Clinically Shown to Reduce Old Scars 1 Fl. Oz.
- Price
- $19.67
- Rating
- 4.5/5
- Reviews
- 269
- Age
- 1y ago

Scar Cream Silicone Scar Gel Scar Removal Cream Scar Silicone Gel Scar Gel Scar Cream for Surgical Scars and Keloid Bump (1pcs)
- Price
- $10.84
- Rating
- 4.0/5
- Reviews
- 372
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
77
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 96%
Open market
19%
- Mederma24%
- Mitgary18%
- ScarAway13%
- Cicatricure12%
- HealFast8%
- BIOCORNEUM6%
Demand
Scar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Jun · busiest ÷ quietest = 2.2×
Search terms
Top Scar search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- scar2.9M/yr
- scar cream1.1M/yr
- silicone scar gel390K/yr
- scar gel376K/yr
- scar removal cream357K/yr
- scar cream for surgical scars143K/yr
- scar treatment99K/yr
- silicone gel for scars102K/yr
- scar removal85K/yr
- silicone scar65K/yr
Reviews and returns
What reviews say buyers love and hate about Scar
We read the reviews and the return reasons for every product selling here.
“Product does not work as described”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scar questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









