scandinavian smiles toothbrush
Skip itSoft demand (-64.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Great$96.13avg listing price — sweet spot $15–$100
Review moat
Okay2,835.5avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$29.06–$276.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$110K$110K/yr · 48K searches
Returns
Bad5.7%return rate — above 5% kills the launch gate
Growth
Bad-64.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, scandinavian smiles toothbrush is a $110K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 26/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
scandinavian smiles toothbrush market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $96K–$120K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 42.1%
- Avg brand age
- 33 months
- Avg seller age
- 103 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- V-WHITE60%
- yeklike21%
- Feno19%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 45 weeks — -64.3% search growth over the last 90 days.Top scandinavian smiles toothbrush search terms
- scandinavian smiles toothbrush37K/yr
- scandinavian toothbrush6K/yr
- scandinavian smiles5K/yr
Top scandinavian smiles toothbrush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
V-WHITE Adults Auto Brush Ultrasonic U-Shaped Toothbrush 360 Teeth Cleaning Hands-Free Electric Autobrush Gum Protection Waterproof IPX7 Wireless Charging
V-WHITE$40.603.4★5,502 rev
yeklike Sonic Electric U Shaped Toothbrush for Adults Automatic Full Mouth Cleaning Toothbrush 360 Stain Removal IPX7 Waterproof Rechargeable 3 U-Shape & 2 Straight Brush Heads
yeklike$29.064.3★144 rev
Feno Smartbrush Electric Toothbrush for Adults Oscillating Rechargeable
Feno$276.073.9★194 rev
V-WHITE Adults Auto Brush Ultrasonic U-Shaped Toothbrush 360 Teeth Cleaning Hands-Free Electric Autobrush Gum Protection Waterproof IPX7 Wireless Charging
V-WHITE$38.813.4★5,502 rev
Newest
by launch dateyeklike Sonic Electric U Shaped Toothbrush for Adults Automatic Full Mouth Cleaning Toothbrush 360 Stain Removal IPX7 Waterproof Rechargeable 3 U-Shape & 2 Straight Brush Heads
yeklike$29.06144 rev
Feno Smartbrush Electric Toothbrush for Adults Oscillating Rechargeable
Feno$276.07194 rev
V-WHITE Adults Auto Brush Ultrasonic U-Shaped Toothbrush 360 Teeth Cleaning Hands-Free Electric Autobrush Gum Protection Waterproof IPX7 Wireless Charging
V-WHITE$38.815,502 rev
V-WHITE Adults Auto Brush Ultrasonic U-Shaped Toothbrush 360 Teeth Cleaning Hands-Free Electric Autobrush Gum Protection Waterproof IPX7 Wireless Charging
V-WHITE$40.605,502 rev
Trending
90-day click momentumyeklike Sonic Electric U Shaped Toothbrush for Adults Automatic Full Mouth Cleaning Toothbrush 360 Stain Removal IPX7 Waterproof Rechargeable 3 U-Shape & 2 Straight Brush Heads
yeklike$29.064.3★
Feno Smartbrush Electric Toothbrush for Adults Oscillating Rechargeable
Feno$276.073.9★
V-WHITE Adults Auto Brush Ultrasonic U-Shaped Toothbrush 360 Teeth Cleaning Hands-Free Electric Autobrush Gum Protection Waterproof IPX7 Wireless Charging
V-WHITE$40.603.4★
V-WHITE Adults Auto Brush Ultrasonic U-Shaped Toothbrush 360 Teeth Cleaning Hands-Free Electric Autobrush Gum Protection Waterproof IPX7 Wireless Charging
V-WHITE$38.813.4★
What buyers say about scandinavian smiles toothbrush
What buyers praise and complain about, mined from review topics.What buyers love
“Great option for anyone wanting a faster”
“Really cleans your teeth”
“cleans really nicely”
“Worth to buy”
“feels like it cleans my teeth super well”
“Such a cool design”
“Great product for”
“It feels comfortable”
“Great product works great”
“It charges quickly”
What buyers complain about
“This device doesn't do anything”
“Broke after one month”
“Just stopped working, wont charge”
“Not happy with it does not clean”
“Its not cheap”
“Terrible instructions”
“Bad battery”
“Also doesnt feel like its tall enough in the brush part to reach the uppermost”
“Absolute garbage”
“Waste”
Top return reasons
Common questions
- Is scandinavian smiles toothbrush profitable to sell on Amazon United States?
- The niche generates $110K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -64.3%. Flapen's verdict: Skip it (26/100).
- How competitive is the scandinavian smiles toothbrush niche?
- 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in scandinavian smiles toothbrush?
- Top complaints mined from reviews: Functionality-Overall, Durability, Charging. The return rate is 5.7% — above our launch gate.
- What does it cost to enter the scandinavian smiles toothbrush niche?
- Listings span $29.06–$276.07; the average listing price is $96.13 (sweet spot $15–$100). The average incumbent carries 2,836 reviews — the moat a new listing must climb.