scalloped plates
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but strong incumbent ratings (4.6★) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Avg price
Incredible$29.80avg listing price — sweet spot $15–$100
Price range
Great$8.10–$67.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Good661.86avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Okay$179K$179K/yr · 255K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, scalloped plates is a $179K/yr Amazon United States market (255K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Apr–May–Nov. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
scalloped plates market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $179K–$238K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #409
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.9%
- Avg brand age
- 36 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
40 rising
Sellers
50
Top-5 brand share
53%
Top 20: 88%
Top-5 click share
20%
Top 20: 51%
Open market
42%
- LIYH Love in your heart14%
- NatNarr13%
- U-QE10%
- YOUBET8%
- I000007%
- supernal5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.Peak months: Apr, May, Nov · busiest ÷ quietest = 2.2×
Top scalloped plates search terms
- scalloped plastic plates53K/yr
- white scalloped plastic plates20K/yr
- ivory plates16K/yr
- cream plates17K/yr
- ivory disposable plates16K/yr
- white scalloped plates16K/yr
- cream plastic plates16K/yr
- scallop plates11K/yr
- plastic scalloped plates9K/yr
- beige plastic plates12K/yr
Top scalloped plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LIYH 24 Pcs Plastic Plates Reusable Unbreakable Dinner Plates Scalloped Plastic Plates Dishwasher Safe Ivory Plate Sets Perfect for Parties Birthday Picnics BPA Free(12Guests)
LIYH Love in your heart$30.564.8★549 rev
I00000 102 Pcs Ivory Plastic Plates Disposable Party Plates Include 51 Ivory Dinner Plate 10 and 51 Plastic Dessert Plate 7 Perfect for Birthday Party & Wedding
I00000$31.344.8★5,762 rev
NatNarr 30 Pcs Ivory Paper Plates 9 Inch Disposable Scalloped Cream Plates Cute Beige Wedding Dessert Cake Plate Party Dinner Plate for Engagement Baby Bridal Shower
NatNarr$9.334.6★586 rev
Lullaby 60PCS Ivory Scalloped Plastic Plates with Gold Rim Disposable Elegant Plates Include 30pcs Dinner Plate 10.25 30pcs Plastic Dessert Plate 7.5 Perfect for Wedding and Party
Lullaby$30.274.5★658 rev
U-QE 100 Piece Ivory Scalloped Plastic Plates for Party - Plastic Plates Disposable Heavy Duty - High End Disposable Plates for Wedding Including 50PCS 9 Dinner Plates & 50PCS 6.5 Dessert Plates
U-QE$32.714.4★801 rev
Newest
by launch date
Tinybee 60PCS Ivory Plastic Plates - Heavy Duty Ivory Disposable Plates Elegant Plastic Plates for Bridal Shower Wedding and Party Including 30 Dinner Plates 10 & 30 Dessert Plates 7.5
Tinybee$27.1677 rev
LIYH 50 Pcs White Scalloped Plastic Plates Reusable - Unbreakable Plastic Plates for Weddings Party Outdoor Picnics Dishwasher Safe BPA Free(25Guests)
LIYH Love in your heart$53.46549 rev
YOUBET 100PCS Ivory Scalloped Plastic Plates - Heavy Duty Disposable Fancy Hard Plates Include 50 Dinner Plate 50 Dessert Plate for Wedding & Party
YOUBET$38.70287 rev
YOUBET 100PCS Pink Scalloped Plastic Plates - Heavy Duty Pink Disposable Fancy Hard Plates Include 50 Dinner Plate 50 Dessert Plate for Wedding & Party
YOUBET$38.09287 rev
Xiangqu 25 Set Party Plates and Cups and Napkins Ivory Scalloped Dinnerware
Xiangqu$20.081,351 rev
Trending
90-day click momentum
I00000 200 Pcs Ivory Plastic Plates Disposable Party Plates Include 100 Ivory Dinner Plate 10 and 100 Plastic Dessert Plate 7 Perfect for Birthday Party & Wedding
I00000$45.364.7★
Tinybee 60PCS Ivory Plastic Plates - Heavy Duty Ivory Disposable Plates Elegant Plastic Plates for Bridal Shower Wedding and Party Including 30 Dinner Plates 10 & 30 Dessert Plates 7.5
Tinybee$27.164.4★
YOUBET 100PCS Pink Scalloped Plastic Plates - Heavy Duty Pink Disposable Fancy Hard Plates Include 50 Dinner Plate 50 Dessert Plate for Wedding & Party
YOUBET$38.094.4★
YOUBET 100PCS Ivory Scalloped Plastic Plates - Heavy Duty Disposable Fancy Hard Plates Include 50 Dinner Plate 50 Dessert Plate for Wedding & Party
YOUBET$38.704.4★
ISFANGCO 60Pcs Heavy Weight Ivory Plastic Plates with Gold Trim Heavy Duty Wedding Plates Elegant Disposable Plate Sets include 30 Dinner & 30 Dessert Plates for Party & Wedding(30 Guests)
ISFANGCO$30.134.6★
What buyers say about scalloped plates
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is sturdy”
“did not feel flimsy”
“held up very well”
“The color is really beautiful”
“Worth The Money”
“Very elegant design”
“Size is accurate”
“Just as pictured”
“This set is extremely well made with beautiful material”
“Classy and elegant”
What buyers complain about
“not sturdy”
“They are made of thin plastic”
“Low quality”
“Color is off”
“Looked way more expensive than they were”
“breakable”
“False advertisement when it says 30 and 30”
“Too thin”
“heavy dinnerware”
“be aware the cups are smaller than they look”
Top return reasons
Common questions
- Is scalloped plates profitable to sell on Amazon United States?
- The niche generates $179K/yr across 99 tracked products. 10 of 23 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the scalloped plates niche?
- 40 brands and 50 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in scalloped plates?
- Top complaints mined from reviews: Strength, Thickness, Quality-Overall. The return rate is 3.9%.
- When does demand for scalloped plates peak?
- Demand peaks in Apr–May–Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the scalloped plates niche?
- Listings span $8.10–$67.88; the average listing price is $29.80 (sweet spot $15–$100). The average incumbent carries 662 reviews — the moat a new listing must climb.