Scalloped Napkins

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months

86K

Growth, 90 days vs prior 90

+16.6%

Conversion, latest week

2.6%

Market size, estimated

$26Ka year

Peak month

April2.0× the quietest month

Top search term

scalloped napkins49K searches a year

Listings sell for $11.89 on average, from $5.94 to $25.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $11.89 that is $0 to $1K a year per listing.

Average price

$11.89under the $15 to $100 sweet spot

Price range

$5.94–$25.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.3%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #295 within Disposable Napkins. It carries 383 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#295in Disposable Napkins

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

383per listing

Listings tracked

45

15 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

8Amazon's first-year sales bar

Average brand age

31 months