scalloped napkins
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Review moat
Great382.98avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good$5.94–$25.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.89avg listing price — sweet spot $15–$100
Growth
Okay+16.6%90-day search growth — must beat 0% to launch
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$26K$26K/yr · 86K searches
According to Flapen's Amazon United States niche tracking, scalloped napkins is a $26K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Apr–May. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
scalloped napkins market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $36K–$48K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #295
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 1.5%
- Avg brand age
- 31 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
27
Top-5 brand share
73%
Top 20: 99%
Top-5 click share
37%
Top 20: 72%
Open market
23%
- BEFORYOU30%
- NatNarr27%
- Hoiny6%
- Whaline6%
- SietDESEO4%
- PurpleEssences3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.6% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.0×
Top scalloped napkins search terms
- scalloped napkins49K/yr
- scalloped cocktail napkins10K/yr
- scalloped dinner napkins8K/yr
- scallop napkins7K/yr
- scalloped paper napkins5K/yr
- scalloped napkins disposable4K/yr
- scalloped edge napkins3K/yr
Top scalloped napkins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100 Pack Cocktail Napkin 2-Ply Scalloped Edged Milky-White Napkins 5 x 5IN
BEFORYOU$9.624.8★1,080 rev
NatNarr 120 Pcs Cocktail Napkins Scalloped White Wedding Napkins Disposable Dessert Beverage Napkins for Wedding Bridal Shower Coffee Bar Dinner 5 x 5 Inch
NatNarr$8.374.6★1,250 rev
NatNarr 120 Pcs Cocktail Napkins Scalloped Ivory Paper Napkins Disposable Cream Dessert Beverage Party Napkin for Wedding Bridal Baby Shower Birthday
NatNarr$8.354.6★1,250 rev
100 Pcs Cocktail Napkins 2-Ply 5 x 5 Inches Disposable Scalloped Napkins Thick Premium Dessert Napkins for Party Wedding Dinner Birthday Anniversary Festival (Sage Green)
Hoiny$6.944.6★439 rev
100 Pack Cocktail Napkin 2-Ply Scalloped Edged Pink Napkins 5 x 5IN
BEFORYOU$8.924.8★1,080 rev
Newest
by launch date
80 Pcs Sage Green and White Napkins 3 Ply Scalloped Napkins 5 x 5 Inch
NatNarr$9.3062 rev
80 Pcs Pink and White Napkins 3 Ply Scalloped Cocktail Napkins 5 x 5 Inch
NatNarr$9.0862 rev
JarThenaAMCS 100 Pcs Scalloped Paper Napkins Cocktail Napkins 4 Mixed Colors Disposable Beverage Napkin Hand Towels for Birthday Baby Shower Drink Pastel Party Table Decor Supplies
JarThenaAMCS$13.6910 rev
Kochorie 150 Pack Scalloped Napkins Disposable 2 Ply Mix Color Napkins Beverage Cocktail Napkins for Party Wedding Bridal Shower Dinner Bohemian Color
Kochorie$17.1211 rev
NatNarr 60-Pack Ivory Guest Napkins Scalloped Disposable Wedding Napkins
NatNarr$9.88153 rev
Trending
90-day click momentumJarThenaAMCS 100 Pcs Scalloped Paper Napkins Cocktail Napkins 4 Mixed Colors Disposable Beverage Napkin Hand Towels for Birthday Baby Shower Drink Pastel Party Table Decor Supplies
JarThenaAMCS$13.694.2★
Kochorie 150 Pack Scalloped Napkins Disposable 2 Ply Mix Color Napkins Beverage Cocktail Napkins for Party Wedding Bridal Shower Dinner Bohemian Color
Kochorie$17.124.0★
80 Pcs Sage Green and White Napkins 3 Ply Scalloped Napkins 5 x 5 Inch
NatNarr$9.304.6★
80 Pcs Pink and White Napkins 3 Ply Scalloped Cocktail Napkins 5 x 5 Inch
NatNarr$9.084.6★
200 Pack Cocktail Napkin 2-Ply Scalloped Edged 5 x 5IN Sage-Green
BEFORYOU$15.084.8★
What buyers say about scalloped napkins
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect Blue”
“Cute and great quality”
“Good value for money”
“Exactly as shown”
“The design added a nice touch to the table setup”
“Nice size”
“Theyre thick enough to handle typical use like wiping hands or small spills”
“elegant look”
“Handy”
“they held up really well throughout the event”
What buyers complain about
“The material is thin”
“Small”
“gets white things green”
“Not a quality napkin”
“Hoping they smell”
“not everyday use”
“look more expensive than they really are”
“Not absorbent-”
“Extremely thin”
“Flimsy”
Top return reasons
Common questions
- Is scalloped napkins profitable to sell on Amazon United States?
- The niche generates $26K/yr across 45 tracked products. 8 of 15 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the scalloped napkins niche?
- 21 brands and 27 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in scalloped napkins?
- Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 3.3%.
- When does demand for scalloped napkins peak?
- Demand peaks in Apr–May; the busiest month runs 2.0× the quietest.
- What does it cost to enter the scalloped napkins niche?
- Listings span $5.94–$25.12; the average listing price is $11.89 (sweet spot $15–$100). The average incumbent carries 383 reviews — the moat a new listing must climb.