scale for body weight
Worth a lookShows a $45.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$45.5M$45.5M/yr · 16.3M searches
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.41avg listing price — sweet spot $15–$100
Price range
Great$10.44–$68.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Review moat
Bad59,932.56avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, scale for body weight is a $45.5M/yr Amazon United States market (16.3M searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
scale for body weight market data
- Units sold / yr
- 1.0M–1.0M
- avg 60,000–80,000/product
- Revenue / yr
- $23.4M–$23.4M
- units × avg price
- Conversion rate
- 11.9%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
13 flat
Sellers
25
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
12%
- Etekcity40%
- OVUTEK22%
- Vitafit14%
- NUTRI FIT5%
- Healthkeep4%
- RENPHO3%
- Open — no brand owns it (7 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top scale for body weight search terms
- scale for body weight4.8M/yr
- scale3.9M/yr
- weight scale2.4M/yr
- bathroom scale1.2M/yr
- digital scale713K/yr
- bathroom scales for weight481K/yr
- digital scales for body weight469K/yr
- bathroom scales267K/yr
- scales256K/yr
- scales for body weight250K/yr
Top scale for body weight products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Etekcity Digital Body Weight Bathroom Scale Large Blue LCD Backlight Display High Precision Measurements 6mm Tempered Glass 400 Pounds
Etekcity$18.444.7★348,509 rev
Etekcity Smart Scale for Body Weight FSA&HSA Eligible Bathroom Digital Weighing Scale with BMI Body Fat Muscle Mass Accurate Bluetooth Home User Health Equipment Sync Apps LED Tempered glass
Etekcity$20.954.7★140,092 rev
Vitafit Scale for Body Weight Accuracy 0.1lb by Our Professional Scale Factory Since 2001 Digital Bathroom Weight Scale LED and Step On 3xAAA Battery Included 400lb/182kg Spray Silver Black
Vitafit$15.294.6★10,631 rev
Ovutek Bathroom Scales Digital Weight Topnotch Quality 450lb Weight Scale Most Accurate to 0.05lb Automatic Weighing Scale for Body Weight Baby Pet Larger LED Sturdy and Durable Base Machine
OVUTEK$33.494.7★5,150 rev
Ovutek Bathroom Scale for Body Weight Highly Accurate Digital Weighing Machine for People Upgraded Batteries Included Compact Size LED Display Physician Scale with Sturdy Tempered Glass 400lb
OVUTEK$14.274.7★8,830 rev
Newest
by launch date
NUTRI FIT Scale for Body Weight Digital Bathroom Smart Scale with Bluetooth for BMI Body Fat Muscle Mass 20 Body Composition Analyzer Health Monitor Sync Apps 330lbs Batteries Included
NUTRI FIT$11.472,621 rev
Smart Scale for Body Weight Professional Bathroom Digital Scale with BMI Body Fat Muscle Mass Most Accurate to 0.05lb Large Display High Accurate Body Composition Machine with Fitness App
OVUTEK$25.441,700 rev
Etekcity Upgraded Smart Scale for Body Weight FSA&HSA Eligible Bathroom Digital Scale with BMI Body Fat Muscle Mass 13 Metrics with a Large Display Support Offline Mode and Apps Connection
Etekcity$37.59140,092 rev
Scale for Body Weight Digital Bathroom Scale Weight Scales for People Body Scale Black Max:400LB/180KG 2 Weighing Units: LB/KG
stuymQI$10.443,053 rev
Ovutek Professional Smart Scale for Body Weight BMI Body Fat Muscle Mass Highly Accurate Body Composition Weighing Machine Bathroom Digital Scale Large Display Sync with Fitness App 450lb
OVUTEK$44.731,246 rev
Trending
90-day click momentum
Etekcity Bathroom Scale for Body Weight Digital Highly Accurate 400 lbs
Etekcity$18.974.7★
NUTRI FIT Scale for Body Weight Digital Bathroom Smart Scale with Bluetooth for BMI Body Fat Muscle Mass 20 Body Composition Analyzer Health Monitor Sync Apps 330lbs Batteries Included
NUTRI FIT$11.474.5★
Smart Scale for Body Weight Professional Bathroom Digital Scale with BMI Body Fat Muscle Mass Most Accurate to 0.05lb Large Display High Accurate Body Composition Machine with Fitness App
OVUTEK$25.444.6★
Ovutek Bathroom Scales Digital Weight Topnotch Quality 450lb Weight Scale Most Accurate to 0.05lb Automatic Weighing Scale for Body Weight Baby Pet Larger LED Sturdy and Durable Base Machine
OVUTEK$33.494.7★
Ovutek Smart Scale for Body Weight Digital Bathroom Scale BMI Weighing Body Fat Scale Accurate Body Composition Scale Monitor for Peoples Health with Smartphone App Compact Size 400lb (Pink)
OVUTEK$23.244.7★
What buyers say about scale for body weight
What buyers praise and complain about, mined from review topics.What buyers love
“Accuracy is good”
“Fair price”
“easy to move”
“Great quality and exactly as described”
“Great Health Tool”
“Exactly as advertised”
“Works Well”
“Sleek design”
“Light weight and easy to set up”
“Helping during my weight loss”
What buyers complain about
“Inconsistent readings”
“broke after a week”
“Accuracy is off”
“Does not function”
“Battery life is terrible”
“barely fit on it”
“Cheap quality”
“Either I lost or gained weight everyday”
“Cant connect”
“the app is a bit glitchy”
Top return reasons
Common questions
- Is scale for body weight profitable to sell on Amazon United States?
- The niche generates $45.5M/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the scale for body weight niche?
- 13 brands and 25 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in scale for body weight?
- Top complaints mined from reviews: Measurement/Reading Accuracy, Durability, Accuracy-Overall. The return rate is 1.5%.
- When does demand for scale for body weight peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the scale for body weight niche?
- Listings span $10.44–$68.74; the average listing price is $23.41 (sweet spot $15–$100). The average incumbent carries 59,933 reviews — the moat a new listing must climb.