sawyer picaridin insect repellent
Launch itA $2.2M/yr market growing +314.7% this quarter with returns at 0.5% — clears our launch bar.
Growth
Incredible+314.7%90-day search growth — must beat 0% to launch
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.2M$2.2M/yr · 1.1M searches
Avg price
Good$13.58avg listing price — sweet spot $15–$100
Price range
Good$6.46–$24.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad10,423.92avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sawyer picaridin insect repellent is a $2.2M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 61/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
sawyer picaridin insect repellent market data
- Units sold / yr
- 150K–200K
- avg 8,000–10,000/product
- Revenue / yr
- $2.0M–$2.7M
- units × avg price
- Conversion rate
- 14.8%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 1.4%
- Avg brand age
- 60 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
43
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Sawyer77%
- OFF!17%
- Ranger Ready Repellents2%
- Natrapel2%
- Grand Tongo2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +314.7% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 7.4×
Top sawyer picaridin insect repellent search terms
- picaridin insect repellent333K/yr
- picaridin178K/yr
- sawyer picaridin insect repellent173K/yr
- picaridin bug spray60K/yr
- sawyer picaridin38K/yr
- sawyer insect repellent43K/yr
- insect shield clothing24K/yr
- picaridin insect repellent spray35K/yr
- picaridin spray29K/yr
- insect shield28K/yr
Top sawyer picaridin insect repellent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sawyer Products SP5432 Picaridin Insect Repellent Spray 20% Pump 3-Ounce (Pack of 2) (Packaging May Vary)
Sawyer$15.464.4★16,269 rev
Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce
Sawyer$10.484.6★24,580 rev
Sawyer Products SP5762 20% Picaridin Insect Repellent Continuous Spray 6 Fl Oz (Pack of 2)
Sawyer$19.334.5★11,821 rev
OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)
OFF!$11.214.6★2,090 rev
Sawyer Products SP657 Premium Permethrin Insect Repellent for Clothing Gear & Tents Trigger Spray 24-Ounce
Sawyer$17.594.6★42,088 rev
Newest
by launch date
OFF! Insect Repellent Aerosol for Adults & Kids Fragrance-Free Picaridin Bug Spray for Everyday DEET-Free Protection from Mosquitoes and Ticks 5 oz (Pack of 2)
OFF!$14.261,269 rev
OFF! Clean Feel Insect Repellent Misting Spray Fragrance-Free Picaridin Bug Spray for Lasting DEET-Free Protection from Mosquitoes and Ticks 6 oz
OFF!$11.59424 rev
OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)
OFF!$11.212,090 rev
OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz
OFF!$6.661,549 rev
Grand Tongo DEET-Free Insect Repellent with Picaridin The 12 Hour Protection DEET Alternative - Citrus + Sandalwood
Grand Tongo$14.021,470 rev
Trending
90-day click momentumOFF! Insect Repellent Aerosol for Adults & Kids Fragrance-Free Picaridin Bug Spray for Everyday DEET-Free Protection from Mosquitoes and Ticks 5 oz (Pack of 2)
OFF!$14.264.6★
Natrapel Tick & Insect Repellent Eco-Spray - Bug Spray with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 6 oz (2 Pack)
Natrapel$24.184.4★
OFF! Clean Feel Insect Repellent Misting Spray Fragrance-Free Picaridin Bug Spray for Lasting DEET-Free Protection from Mosquitoes and Ticks 6 oz
OFF!$11.594.6★
Sawyer Products SP5432 Picaridin Insect Repellent Spray 20% Pump 3-Ounce (Pack of 2) (Packaging May Vary)
Sawyer$15.464.4★
Sawyer Products SP5762 20% Picaridin Insect Repellent Continuous Spray 6 Fl Oz (Pack of 2)
Sawyer$19.334.5★
What buyers say about sawyer picaridin insect repellent
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic insect repellent”
“has a gentle smell”
“Good trusted brand”
“Great spray”
“worth every single penny”
“Efectivo”
“As advertised”
“Easy to use”
“Works well and not sticky on your skin”
“The front of the bottle says its safe for clothing”
What buyers complain about
“Didnt work for mosquitoes”
“Not effective”
“Leaks”
“it does not spray”
“Strong chemical smell”
“Expensive”
“Not easy to use”
“such small containers”
“bad quality”
“Cheap spray bottle completely came apart in the first minutes of use”
Top return reasons
Common questions
- Is sawyer picaridin insect repellent profitable to sell on Amazon United States?
- The niche generates $2.2M/yr across 13 tracked products. 90-day search growth is +314.7%. Flapen's verdict: Launch it (61/100).
- How competitive is the sawyer picaridin insect repellent niche?
- 5 brands and 43 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sawyer picaridin insect repellent?
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Leak-Proof. The return rate is 0.5%.
- When does demand for sawyer picaridin insect repellent peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 7.4× the quietest.
- What does it cost to enter the sawyer picaridin insect repellent niche?
- Listings span $6.46–$24.18; the average listing price is $13.58 (sweet spot $15–$100). The average incumbent carries 10,424 reviews — the moat a new listing must climb.