Is saw palmetto for men profitable to sell on Amazon United States?

The niche generates $4.9M/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (64/100).

How competitive is the saw palmetto for men niche?

17 brands and 67 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in saw palmetto for men?

Top complaints mined from reviews: Functionality-Overall, Smell, Side Effects. The return rate is 0.0%.

When does demand for saw palmetto for men peak?

Demand is steady year-round — the busiest month runs 1.1× the quietest.

What does it cost to enter the saw palmetto for men niche?

Listings span $9.97–$80.49; the average listing price is $22.85 (sweet spot $15–$100). The average incumbent carries 7,565 reviews — the moat a new listing must climb.

saw palmetto for men

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$4.9M

$4.9M/yr · 1.8M searches

Avg price

Incredible$22.85

avg listing price — sweet spot $15–$100

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.97–$80.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.9%

90-day search growth — must beat 0% to launch

Review moat

Bad7,565.21

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, saw palmetto for men is a $4.9M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 64/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

saw palmetto for men market data

Units sold / yr: 200K–250K; avg 8,000–10,000/product
Revenue / yr: $4.6M–$5.7M; units × avg price
Conversion rate: 11.8%
Avg BSR: #162
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

23%

HAVASU NUTRITION25%
Nature's Bounty20%
Horbäach11%
NOW Foods11%
Swanson5%
HiWell Absorfyx5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.1×

Open Trend

Top saw palmetto for men search terms

saw palmetto for men895K/yr -10.3%12.9% conv.
saw palmetto678K/yr +1.9%7.6% conv.
saw palmetto extract70K/yr -6.3%4.3% conv.
now saw palmetto18K/yr +21.9%6.4% conv.
palmetto23K/yr -9.1%2.5% conv.
saw palmetto 320 mg15K/yr +10.1%4.4% conv.
saw palmetto supplement14K/yr +18.4%2.9% conv.
havasu saw palmetto for men9K/yr +42.0%12.7% conv.
sawpalmetto for men10K/yr +28.8%9.5% conv.
now saw palmetto extract 320 mg8K/yr +23.8%8.2% conv.

All search terms

Top saw palmetto for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natures Bounty Saw Palmetto Support for Prostate and Urinary Health Herbal Health Supplement 450mg 250 Capsules

Nature's Bounty$10.324.6★7,325 rev

Saw Palmetto for Men DHT Blocker and Prostate Health Supplement 120 Count

HAVASU NUTRITION$24.914.3★37,659 rev

Horbach Saw Palmetto Extract | 120 Capsules

Horbäach$9.974.6★9,638 rev

NOW Supplements Saw Palmetto Extract 320 mg with Pumpkin Seed Oil Mens Health* 90 Veg Softgels

NOW Foods$20.894.6★2,199 rev

Saw Palmetto for Men Prostate Health Supplement 500mg Per Serving

HAVASU NUTRITION$20.134.3★37,659 rev

Newest

by launch date

HojaSana 6-in-1 Saw Palmetto Prostate Health Supplement for Men Over 40 320mg Pharmaceutical Grade with Graminex Pumpkin Seed Oil Nettle Natural Urinary Tract & Hair Health Support 60 Softgels

HojaSana$31.0449 rev

8mo ago

HiWell Absorfyx 6-in-1 Saw Palmetto for Men Over 40 320mg Pharmaceutical Grade Prostate Supplement with Pumpkin Seed Graminex & Nettle DHT Blocker for Urinary Tract Health & Hair Loss 60 Softgels

HiWell Absorfyx$30.95152 rev

11mo ago

Micro Ingredients Saw Palmetto with Pumpkin Seed Oil for Men 240 Softgels| Cold-Pressed Extract | Virgin Oil Formula | Rich in Essential Fatty Acids & Phytosterols | Non-GMO Gluten & Soy Free

Micro Ingredients$26.99296 rev

1y ago

Horbach Saw Palmetto Extract | 200 Capsules

Horbäach$10.061,397 rev

2y ago

Zazzee Extra Strength Saw Palmetto 20:1 Extract 40% Fatty Acids 120 Vegan Capsules 4 Month Supply Serenoa Repens Daily Wellness & Mens Health Support Herbal Supplement Non-GMO Made in the USA

Zazzee$19.93702 rev

2y ago

What buyers say about saw palmetto for men

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Excellent product”

Efficiency9%

“I think it helps”

Hair Growth8%

“This really helps with hair growth”

Value For Money7%

“Decent price”

Advertised Vs Actual Product6%

“AS DESCRIBED”

Vitamin5%

“Excellent Vitamins, thank you”

Ease Of Chewing/Swallowing3%

“Great product, easy to eat, worked amazing”

Urinary Bladder Health3%

“I purchased this in hopes of it helping with frequent urination”

Sleep Quality2%

“I sleep much better”

Regulates Digestion2%

“did not leave any odd aftertaste or stomach discomfort”

What buyers complain about

Functionality-Overall15%

“it is not effective”

Smell10%

“Horrible smell”

Side Effects8%

“Possible side effects:”

Dosage6%

“Not a safe dosage”

Value For Money5%

“too EXPENSIVE”

Sleep Quality4%

“It causes Insomnia”

Ingredients-Overall3%

“I believe its one of the ingredients in this formula caused an allergic reaction”

Hair Related3%

“Didnt help me with my facial hair”

Ease Of Chewing/Swallowing3%

“I could barely swallow one”

Advertised Vs Actual Product2%

“Very deceiving advertising”

Top return reasons

Value For Money18%

Advertised Vs Actual Product14%

Size-Overall9%

Side Effects9%

Nutritional Content9%

Heart Health9%

Functionality-Overall9%

Vitamin9%

Ingredients-Overall9%

Blood Pressure5%

Common questions

Is saw palmetto for men profitable to sell on Amazon United States?: The niche generates $4.9M/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (64/100).
How competitive is the saw palmetto for men niche?: 17 brands and 67 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in saw palmetto for men?: Top complaints mined from reviews: Functionality-Overall, Smell, Side Effects. The return rate is 0.0%.
When does demand for saw palmetto for men peak?: Demand is steady year-round — the busiest month runs 1.1× the quietest.
What does it cost to enter the saw palmetto for men niche?: Listings span $9.97–$80.49; the average listing price is $22.85 (sweet spot $15–$100). The average incumbent carries 7,565 reviews — the moat a new listing must climb.