savlon
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.13avg listing price — sweet spot $15–$100
Price range
Great$4.99–$69.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,018.33avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Market size
Bad$86K$86K/yr · 37K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, savlon is a $86K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
savlon market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $77K–$96K
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #568
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 0.9%
- Avg brand age
- 79 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
82
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Savlon46%
- GERMOLENE36%
- ROOHO11%
- Band-Aid5%
- Dettol2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top savlon search terms
- savlon13K/yr
- savlon antiseptic cream8K/yr
- savlon antiseptic liquid7K/yr
- germolene5K/yr
- germolene antiseptic cream3K/yr
Top savlon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GERMOLENE Antiseptic Cream with Local Anaesthetic 30g PACK OF 2 (60GM)
GERMOLENE$11.824.8★226 rev
Savlon Antiseptic Cream 30 g
Savlon$9.104.7★4,674 rev
Savlon Antiseptic Cream 30Gm Antiseptic Cream.- Pack Of 3
Savlon$16.964.7★248 rev
Savlon Antiseptic Cream 75g (Made in Australia)
ROOHO$18.484.6★234 rev
GERMOLENE Antiseptic Cream 30G X Case Of 6
GERMOLENE$23.254.8★477 rev
Newest
by launch date
Band Aid Brand Antiseptic Cleansing Liquid First Aid Wash Relieves Pain and Kills Germs Benzalkonium Cl Lidocaine HCl 6 Fl Oz 1 Count
Band-Aid$4.992,022 rev
Dettol Body Wash and Shower Gel | Lime Fresh | For Women and Men | 250ml (8.45 fl oz)
Dettol$7.4210,122 rev
GERMOLENE Antiseptic Cream 30G X Case Of 6
GERMOLENE$23.25477 rev
Savlon Antiseptic Cream 75g (Made in Australia)
ROOHO$18.48234 rev
Savlon Antiseptic Cream 50g (Made in Australia)
Savlon$10.35149 rev
Trending
90-day click momentumSavlon Antiseptic Cream 75g (Made in Australia)
ROOHO$18.484.6★
GERMOLENE Antiseptic Cream 30G X Case Of 6
GERMOLENE$23.254.8★
Savlon Antiseptic Cream 100g x 6 tubes
Savlon$69.844.8★
GERMOLENE Antiseptic Cream with Local Anaesthetic 30g PACK OF 2 (60GM)
GERMOLENE$11.824.8★
Dettol Body Wash and Shower Gel | Lime Fresh | For Women and Men | 250ml (8.45 fl oz)
Dettol$7.424.6★
What buyers say about savlon
What buyers praise and complain about, mined from review topics.What buyers love
“Love the scent”
“Excellent product”
“Fresh & clean feeling”
“This clears the body very well”
“Convenient it is to have an antiseptic that both disinfects”
“Cleanse removing dirt”
“Its inexpensive”
“I love the way this soap smells and lathers”
“there is no skin irritation”
“effective cream, goes on smooth and works great”
What buyers complain about
“Bottle was smaller than expected”
“Smells Like Chemical Cleaner”
“Leaking”
“6 dollars for this is ridiculous”
“Used one and it didnt relieve pain as it claims at all hopefully it disinfects”
Top return reasons
Common questions
- Is savlon profitable to sell on Amazon United States?
- The niche generates $86K/yr across 9 tracked products. 90-day search growth is +2.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the savlon niche?
- 5 brands and 82 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in savlon?
- Top complaints mined from reviews: Size-Overall, Smell, Leak-Proof. The return rate is 0.2%.
- When does demand for savlon peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the savlon niche?
- Listings span $4.99–$69.84; the average listing price is $19.13 (sweet spot $15–$100). The average incumbent carries 2,018 reviews — the moat a new listing must climb.