Savlon
FailThe top 5 brands take 100% of clicks, so Savlon is a Fail.
- Flapen Score
- 41 / 100Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 4941
- Market size
- $86K/yr37K searches / yr
- 90-day growth
- +2.8%search demand this quarter
- Competition
- 87%top-5 click share · 5 brands · 82 sellers
Flapen Score
Savlon against its category
The dotted line is the Health & Household average. Past it, Savlon is stronger. Inside it, weaker.
Market
The Savlon market on Amazon at a glance
Shoppers on Amazon United States searched for Savlon 37K times last year and spent an estimated $86K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 12.2% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- +2.8%
- Conversion, latest week
- 12.2%
- Market size, estimated
- $86Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- savlon13K searches a year
02 · Price
A sale here is worth $19.13.
Listings sell for $19.13 on average, from $4.99 to $69.84. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $19.13 that is $5K to $10K a year per listing.
- Average price
- $19.13inside the $15 to $100 sweet spot
- Price range
- $4.99–$69.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #568 within Antibiotics & Antiseptics. It carries 2,018 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #568in Antibiotics & Antiseptics
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 2,018per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Savlon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
82
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Brand 146%
- Brand 236%
- Brand 311%
- Brand 45%
- Brand 52%
Demand
Savlon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Savlon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- savlon13K/yr
- savlon antiseptic cream8K/yr
- savlon antiseptic liquid7K/yr
- germolene5K/yr
- germolene antiseptic cream3K/yr
Reviews and returns
What reviews say buyers love and hate about Savlon
We read the reviews and the return reasons for every product selling here.
“Bottle was smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Savlon questions
Answered from the same tracked data.