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Saunders Cervical Traction Device

Fail

The top 5 brands take 100% of clicks, so Saunders Cervical Traction Device is a Fail.

Flapen Score
31
31 / 100
Ranks 14,344 of 14,768 Health & Household niches · −18 vs the category median of 49
Market size
$365K/yr82K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
94%top-5 click share · 4 brands · 7 sellers

Flapen Score

Saunders Cervical Traction Device against its category

The dotted line is the Health & Household average. Past it, Saunders Cervical Traction Device is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saunders Cervical Traction Device market on Amazon at a glance

Shoppers on Amazon United States searched for Saunders Cervical Traction Device 82K times last year and spent an estimated $365K. All 4 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $365K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
1.5%
Market size, estimated
$365Ka year
Peak month
April1.4× the quietest month
Top search term
saunders cervical traction device58K searches a year

02 · Price

A sale here is worth $300.08.

Listings sell for $300.08 on average, from $18.79 to $386.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $300.08 that is $75K to $150K a year per listing.

Average price
$300.08above the $15 to $100 sweet spot
Price range
$18.79–$386.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$75K–$150K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,806 within Occupational & Physical Therapy Aids. It carries 13,558 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2,806in Occupational & Physical Therapy Aids
Average rating
4.00 starsAmazon United States average 4.42 stars
Average reviews
13,558per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Saunders Cervical Traction Device products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 220%
  • Brand 317%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Saunders Cervical Traction Device search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Saunders Cervical Traction Device search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • saunders cervical traction device58K/yr
  • saunders cervical traction14K/yr
  • comfortrac cervical traction3K/yr
  • saunders traction device3K/yr
  • saunders cervical traction unit3K/yr

Reviews and returns

What reviews say buyers love and hate about Saunders Cervical Traction Device

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
13%of negative reviews mention “Value For Money”
4.1%of orders come back
“Overpriced”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Saunders Cervical Traction Device questions

Answered from the same tracked data.