Is sarms profitable to sell on Amazon United States?

The niche generates $38K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (45/100).

How competitive is the sarms niche?

15 brands and 43 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in sarms?

Top complaints mined from reviews: Functionality-Overall, Dosage, Side Effects. The return rate is 0.0%.

When does demand for sarms peak?

Demand peaks in Aug–Sep; the busiest month runs 1.8× the quietest.

What does it cost to enter the sarms niche?

Listings span $14.77–$161.28; the average listing price is $52.44 (sweet spot $15–$100). The average incumbent carries 10,434 reviews — the moat a new listing must climb.

sarms

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$52.44

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$14.77–$161.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad10,433.86

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.8%

90-day search growth — must beat 0% to launch

Market size

Bad$38K

$38K/yr · 188K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, sarms is a $38K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 45/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

sarms market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $52K–$66K; units × avg price
Conversion rate: 0.4%
Avg BSR: #296
Page quality: 0%
Prime: 82%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

24%

Nutrex Research30%
Anabolic Research16%
Prime Labs12%
Animal8%
Nutricost6%
UNALTERED5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Open Trend

Top sarms search terms

sarms45K/yr -22.3%0.7% conv.
trenbolone36K/yr -20.3%0.4% conv.
rad 14026K/yr -14.9%0.4% conv.
anadrol8K/yr +21.9%0.5% conv.
trembolona9K/yr -9.6%0.3% conv.
prohormones for bodybuilding5K/yr +5.3%0.5% conv.
rad1409K/yr -11.1%0.2% conv.
prohormones5K/yr +109.2%0.1% conv.
sarm6K/yr -27.5%0.5% conv.
trenbolone steroids9K/yr -51.8%0.4% conv.

All search terms

Top sarms products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nutrex Research Anabol Hardcore Anabolic Activator Muscle Builder and Hardening Agent 60 Pills Fast Acting Liquid Capsules - 1 Month Supply

Nutrex Research$37.074.3★5,308 rev

Prime Labs - Mens Testosterone Booster - Stamina Endurance & Strength Booster - 60 Caplets

Prime Labs$21.934.1★95,166 rev

Anabolic Research Mass Stack - 1 Month Supply - 4 Bottles - Dietary Supplement Supports Workout Recovery and Strength

Anabolic Research$161.284.0★9 rev

Anabolic Research Deca 200 - Strength & Size Muscle Recovery Joint Protection - 1 Month Supply

Anabolic Research$87.364.0★58 rev

UNALTERED Anabolic Muscle Builder for Men - Growth Size Strength - Natural Muscle Building Supplement & Energy Booster - Tribulus Terrestris Ginseng Vitamin D3 Ashwagandha - 150 Capsules

UNALTERED$46.894.4★2,339 rev

Newest

by launch date

Anabolic Research Mass Stack - 1 Month Supply - 4 Bottles - Dietary Supplement Supports Workout Recovery and Strength

Anabolic Research$161.289 rev

9mo ago

Sapogenix Anabolic Activator for Muscle Growth Strength & Recovery Exclusive High-Potency Muscle Builder w/ Cyclosome Delivery For Optimal Absorption For Bulking or Cutting Cycles (60 Tablets)

Huge Supplements$95.7327 rev

11mo ago

Old School Labs Testosterone Supplement for Men Max Potency Tongkat Ali with BioPerine for Max Absorption Supports Muscle Strength Recovery Drive & Stamina Turkesterone 120 Capsules

Old School Labs$26.871,042 rev

2y ago

Nutrex Research Anabol Ripped Anabolic 2 in 1 Muscle Builder for Men Muscle Growth Supplements Shredding Formula Recovery Thermogenic Support Lean Physique 60 Count

Nutrex Research$38.70601 rev

2y ago

Turkesterone Tongkat Ali Supplement (500mg Ajuga Turkestanica + 250mg Tongkat Ali) 60 Capsules-Turkesterone Supplement 1000mg - Muscle Strength & Recovery Support - Made in The USA BY Peak Revival-X

Peak Revival-X$37.151,085 rev

3y ago

What buyers say about sarms

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“big boost; good product”

Energy Level10%

“helps with energy”

Value For Money9%

“Low price”

Efficiency8%

“Works well”

Advertised Vs Actual Product6%

“Better than advertised”

Muscle Pain Relief6%

“Muscle recovery”

Side Effects4%

“No side effects”

Vitamin4%

“Love this vitamin”

Nutritional Content3%

“Great Quality Supplement”

Strength2%

“Very powerful and strong energy support”

What buyers complain about

Functionality-Overall16%

“No results”

Dosage9%

“Low volume per dose”

Side Effects6%

“Ineffective & unwelcomed side effect”

Value For Money5%

“expensive”

Acid Regulator/Stomach Ache Relief4%

“Got stomach discomfort”

Quality-Overall4%

“Stuff is garbage”

Energy Level4%

“I received only slight more energy”

Ingredients-Overall3%

“not this snake oil”

Vitamin3%

“it might have been my bad bc I took it with another vitamin”

Smell3%

“Smells awful”

Top return reasons

Vitamin17%

Joint Pain17%

Advertised Vs Actual Product17%

Size-Overall17%

Side Effects17%

Functionality-Overall17%

Common questions

Is sarms profitable to sell on Amazon United States?: The niche generates $38K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (45/100).
How competitive is the sarms niche?: 15 brands and 43 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in sarms?: Top complaints mined from reviews: Functionality-Overall, Dosage, Side Effects. The return rate is 0.0%.
When does demand for sarms peak?: Demand peaks in Aug–Sep; the busiest month runs 1.8× the quietest.
What does it cost to enter the sarms niche?: Listings span $14.77–$161.28; the average listing price is $52.44 (sweet spot $15–$100). The average incumbent carries 10,434 reviews — the moat a new listing must climb.