Saran Wrap
FailThe top 5 brands take 96% of clicks, so Saran Wrap is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $1.6M/yr811K searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 76%top-5 click share · 6 brands · 639 sellers
Flapen Score
Saran Wrap against its category
The dotted line is the Health & Household average. Past it, Saran Wrap is stronger. Inside it, weaker.
Market
The Saran Wrap market on Amazon at a glance
Shoppers on Amazon United States searched for Saran Wrap 811K times last year and spent an estimated $1.6M. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 26.5% of those searches ended in a purchase.
Shoppers searched for this 811K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 26.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 811K
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 26.5%
- Market size, estimated
- $1.6Ma year
- Peak month
- December1.6× the quietest month
- Top search term
- saran wrap560K searches a year
02 · Price
A sale here is worth $7.51.
Listings sell for $7.51 on average, from $3.17 to $20.73. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 20,000 to 25,000 of them. At $7.51 that is $150K to $188K a year per listing.
- Average price
- $7.51under the $15 to $100 sweet spot
- Price range
- $3.17–$20.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $150K–$188K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Disposable Food Storage. It carries 7,549 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #42in Disposable Food Storage
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 7,549per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Saran Wrap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Reynolds Kitchens Quick Cut Plastic Wrap 225 Square Feet
- Price
- $4.24
- Rating
- 4.8/5
- Reviews
- 14,331
- Age
- 6y ago

Amazon Basics Plastic Food Wrap BPA Free Microwave Safe with Tight Seal 300 Sq Ft Pack of 3 100 Sq Ft Rolls
- Price
- $5.53
- Rating
- 4.4/5
- Reviews
- 4,974
- Age
- 3y ago

Saran Cling Plus Clear Plastic Wrap Food Storage Easy Dispense 200 Sq Ft Roll
- Price
- $3.17
- Rating
- 4.6/5
- Reviews
- 4,700
- Age
- 14y ago

Saran Premium Plastic Wrap Food Storage Easy Dispense 100 Sq Ft Roll
- Price
- $3.85
- Rating
- 4.6/5
- Reviews
- 4,700
- Age
- 23y ago

Glad PressN Seal Food Plastic Wrap 70 Square Foot Roll (Package May Vary)
- Price
- $4.37
- Rating
- 4.7/5
- Reviews
- 29,980
- Age
- 12y ago
Trending
estimated 90-day click momentum
Saran Cling Plus Clear Plastic Wrap Food Storage Easy Dispense 200 Sq Ft Roll
- Price
- $3.17
- Rating
- 4.6/5
- Reviews
- 4,700
- Age
- 14y ago

Saran Premium Plastic Wrap Food Storage Easy Dispense 100 Sq Ft Roll
- Price
- $3.85
- Rating
- 4.6/5
- Reviews
- 4,700
- Age
- 23y ago

365 by Whole Foods Market Plastic Wrap 200 Sq Ft
- Price
- $3.33
- Rating
- 4.3/5
- Reviews
- 2,724
- Age
- 3y ago

Amazon Basics Plastic Food Wrap BPA Free Microwave Safe with Tight Seal 300 Sq Ft Pack of 3 100 Sq Ft Rolls
- Price
- $5.53
- Rating
- 4.4/5
- Reviews
- 4,974
- Age
- 3y ago

Glad Cling N Seal Plastic Food Wrap 200 Square Foot Roll (Package May Vary)
- Price
- $3.64
- Rating
- 4.7/5
- Reviews
- 5,861
- Age
- 12y ago
Newest
by launch date
Amazon Basics Plastic Food Wrap BPA Free Microwavable 200 Sq Ft Pack of 1
- Price
- $3.64
- Rating
- 4.4/5
- Reviews
- 4,974
- Age
- 2y ago

365 by Whole Foods Market Plastic Wrap 200 Sq Ft
- Price
- $3.33
- Rating
- 4.3/5
- Reviews
- 2,724
- Age
- 3y ago

Amazon Basics Plastic Food Wrap BPA Free Microwave Safe with Tight Seal 300 Sq Ft Pack of 3 100 Sq Ft Rolls
- Price
- $5.53
- Rating
- 4.4/5
- Reviews
- 4,974
- Age
- 3y ago

Plastic Food Wrap Thick Enough for daily use Stronger for Comercial Use Durable With Slide Cutter 12wide 2000 Feet long Home and Commercial Use Food Service
- Price
- $20.73
- Rating
- 4.3/5
- Reviews
- 1,114
- Age
- 3y ago

Reynolds Kitchens Quick Cut Plastic Wrap 225 Square Feet
- Price
- $4.24
- Rating
- 4.8/5
- Reviews
- 14,331
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
639
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
0%
- Saran Wrap27%
- Amazon Basics26%
- Reynolds26%
- Glad13%
- 365 by Whole Foods Market4%
- SXY-STC4%
- Open — no brand owns it (0%)
Demand
Saran Wrap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Saran Wrap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- saran wrap560K/yr
- saran wrap plastic wrap209K/yr
- seran wrap18K/yr
- saran13K/yr
- syran wrap4K/yr
- suran wrap3K/yr
- extra wide saran wrap3K/yr
- ceran wrap3K/yr
- suranwrap124/yr
Reviews and returns
What reviews say buyers love and hate about Saran Wrap
We read the reviews and the return reasons for every product selling here.
“lack of adhesion”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Saran Wrap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









