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Saran Wrap

Fail

The top 5 brands take 96% of clicks, so Saran Wrap is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$1.6M/yr811K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
76%top-5 click share · 6 brands · 639 sellers

Flapen Score

Saran Wrap against its category

The dotted line is the Health & Household average. Past it, Saran Wrap is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saran Wrap market on Amazon at a glance

Shoppers on Amazon United States searched for Saran Wrap 811K times last year and spent an estimated $1.6M. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 26.5% of those searches ended in a purchase.

Shoppers searched for this 811K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 26.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
811K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
26.5%
Market size, estimated
$1.6Ma year
Peak month
December1.6× the quietest month
Top search term
saran wrap560K searches a year

02 · Price

A sale here is worth $7.51.

Listings sell for $7.51 on average, from $3.17 to $20.73. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 20,000 to 25,000 of them. At $7.51 that is $150K to $188K a year per listing.

Average price
$7.51under the $15 to $100 sweet spot
Price range
$3.17–$20.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
20,000–25,000
Revenue per listing a year
$150K–$188K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Disposable Food Storage. It carries 7,549 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#42in Disposable Food Storage
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
7,549per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Saran Wrap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

639

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 127%
  • Brand 226%
  • Brand 326%
  • Brand 413%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (0%)

Demand

Saran Wrap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Saran Wrap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • saran wrap560K/yr
  • saran wrap plastic wrap209K/yr
  • seran wrap18K/yr
  • saran13K/yr
  • syran wrap4K/yr
  • suran wrap3K/yr
  • extra wide saran wrap3K/yr
  • ceran wrap3K/yr
  • suranwrap124/yr

Reviews and returns

What reviews say buyers love and hate about Saran Wrap

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
20%of negative reviews mention “Adhesion/Stickiness”
0.2%of orders come back
“lack of adhesion”
A buyer, on “Adhesion/Stickiness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Saran Wrap questions

Answered from the same tracked data.