Saran Wrap
FailThe top 5 brands take 96% of clicks, so Saran Wrap is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $1.6M/yr811K searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 76%top-5 click share · 6 brands · 639 sellers
Flapen Score
Saran Wrap against its category
The dotted line is the Health & Household average. Past it, Saran Wrap is stronger. Inside it, weaker.
Market
The Saran Wrap market on Amazon at a glance
Shoppers on Amazon United States searched for Saran Wrap 811K times last year and spent an estimated $1.6M. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 26.5% of those searches ended in a purchase.
Shoppers searched for this 811K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 26.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 811K
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 26.5%
- Market size, estimated
- $1.6Ma year
- Peak month
- December1.6× the quietest month
- Top search term
- saran wrap560K searches a year
02 · Price
A sale here is worth $7.51.
Listings sell for $7.51 on average, from $3.17 to $20.73. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 20,000 to 25,000 of them. At $7.51 that is $150K to $188K a year per listing.
- Average price
- $7.51under the $15 to $100 sweet spot
- Price range
- $3.17–$20.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $150K–$188K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Disposable Food Storage. It carries 7,549 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #42in Disposable Food Storage
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 7,549per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Saran Wrap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
639
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Brand 127%
- Brand 226%
- Brand 326%
- Brand 413%
- Brand 54%
- Brand 64%
- Open — no brand owns it (0%)
Demand
Saran Wrap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Saran Wrap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- saran wrap560K/yr
- saran wrap plastic wrap209K/yr
- seran wrap18K/yr
- saran13K/yr
- syran wrap4K/yr
- suran wrap3K/yr
- extra wide saran wrap3K/yr
- ceran wrap3K/yr
- suranwrap124/yr
Reviews and returns
What reviews say buyers love and hate about Saran Wrap
We read the reviews and the return reasons for every product selling here.
“lack of adhesion”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Saran Wrap questions
Answered from the same tracked data.









