saran wrap
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible26.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great$1.6M$1.6M/yr · 811K searches
Price range
Okay$3.17–$20.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Review moat
Bad7,548.55avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.51avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, saran wrap is a $1.6M/yr Amazon United States market (811K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
saran wrap market data
- Units sold / yr
- 200K–250K
- avg 20,000–25,000/product
- Revenue / yr
- $1.5M–$1.9M
- units × avg price
- Conversion rate
- 26.5%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
639
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Saran Wrap27%
- Amazon Basics26%
- Reynolds26%
- Glad13%
- 365 by Whole Foods Market4%
- SXY-STC4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top saran wrap search terms
- saran wrap560K/yr
- saran wrap plastic wrap209K/yr
- seran wrap18K/yr
- saran13K/yr
- syran wrap4K/yr
- suran wrap3K/yr
- extra wide saran wrap3K/yr
- ceran wrap3K/yr
- suranwrap124/yr
Top saran wrap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Reynolds Kitchens Quick Cut Plastic Wrap 225 Square Feet
Reynolds$4.244.8★14,331 rev
Amazon Basics Plastic Food Wrap BPA Free Microwave Safe with Tight Seal 300 Sq Ft Pack of 3 100 Sq Ft Rolls
Amazon Basics$5.534.4★4,974 rev
Saran Cling Plus Clear Plastic Wrap Food Storage Easy Dispense 200 Sq Ft Roll
Saran Wrap$3.174.6★4,700 rev
Saran Premium Plastic Wrap Food Storage Easy Dispense 100 Sq Ft Roll
Saran Wrap$3.854.6★4,700 rev
Glad PressN Seal Food Plastic Wrap 70 Square Foot Roll (Package May Vary)
Glad$4.374.7★29,980 rev
Newest
by launch date
Amazon Basics Plastic Food Wrap BPA Free Microwavable 200 Sq Ft Pack of 1
Amazon Basics$3.644,974 rev
365 by Whole Foods Market Plastic Wrap 200 Sq Ft
365 by Whole Foods Market$3.332,724 rev
Amazon Basics Plastic Food Wrap BPA Free Microwave Safe with Tight Seal 300 Sq Ft Pack of 3 100 Sq Ft Rolls
Amazon Basics$5.534,974 rev
Plastic Food Wrap Thick Enough for daily use Stronger for Comercial Use Durable With Slide Cutter 12wide 2000 Feet long Home and Commercial Use Food Service
SXY-STC$20.731,114 rev
Reynolds Kitchens Quick Cut Plastic Wrap 225 Square Feet
Reynolds$4.2414,331 rev
Trending
90-day click momentumSaran Cling Plus Clear Plastic Wrap Food Storage Easy Dispense 200 Sq Ft Roll
Saran Wrap$3.174.6★
Saran Premium Plastic Wrap Food Storage Easy Dispense 100 Sq Ft Roll
Saran Wrap$3.854.6★
365 by Whole Foods Market Plastic Wrap 200 Sq Ft
365 by Whole Foods Market$3.334.3★
Amazon Basics Plastic Food Wrap BPA Free Microwave Safe with Tight Seal 300 Sq Ft Pack of 3 100 Sq Ft Rolls
Amazon Basics$5.534.4★
Glad Cling N Seal Plastic Food Wrap 200 Square Foot Roll (Package May Vary)
Glad$3.644.7★
What buyers say about saran wrap
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Excellent quality”
“Love this very handy”
“As Advertised”
“Very sticky”
“Good cutting ability”
“it doesn't break”
“Its functional”
“convenient size”
“was initially happy with the wrap's thickness”
What buyers complain about
“lack of adhesion”
“very difficult to pull out”
“Horrible garbage”
“Not worth it”
“It's not as thick as it used to be”
“somehow manages to be both too flimsy”
“Bad cut, be careful with cutter blade”
“breaks on the roll every time I use it”
“Smells like laundry detergent”
“Stretches and Clings”
Top return reasons
Common questions
- Is saran wrap profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 11 tracked products. 90-day search growth is +3.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the saran wrap niche?
- 6 brands and 639 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in saran wrap?
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Quality-Overall. The return rate is 0.2%.
- When does demand for saran wrap peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the saran wrap niche?
- Listings span $3.17–$20.73; the average listing price is $7.51 (sweet spot $15–$100). The average incumbent carries 7,549 reviews — the moat a new listing must climb.