Santeen Toilet Bowl Cleaner

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $348K a year.

Searches, last 12 months

197K

Growth, 90 days vs prior 90

-13.8%

Conversion, latest week

8.3%

Market size, estimated

$348Ka year

Peak month

October2.5× the quietest month

Top search term

zep bathroom cleaner77K searches a year

Listings sell for $21.40 on average, from $3.80 to $140.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $21.40 that is $11K to $16K a year per listing.

Average price

$21.40inside the $15 to $100 sweet spot

Price range

$3.80–$140.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$11K–$16K

Returns

0.3%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #180 within Bathroom Cleaners. It carries 1,204 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

88%

Out of stock, average day

4.2%

Average rank

#180in Bathroom Cleaners

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

1,204per listing

Listings tracked

17

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

60 months