Santal Diffuser Oil

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $307K a year.

Searches, last 12 months

134K

Growth, 90 days vs prior 90

+8.1%

Conversion, latest week

7.2%

Market size, estimated

$307Ka year

Peak month

September1.8× the quietest month

Top search term

santal essential oil39K searches a year

Listings sell for $31.78 on average, from $9.19 to $106.75. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $31.78 that is $24K to $32K a year per listing.

Average price

$31.78inside the $15 to $100 sweet spot

Price range

$9.19–$106.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

$24K–$32K

Returns

1.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Aromatherapy. It carries 3,683 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#81in Aromatherapy

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

3,683per listing

Listings tracked

14

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months