Santal

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months

113K

Growth, 90 days vs prior 90

+4.1%

Conversion, latest week

2.8%

Market size, estimated

$140Ka year

Top search term

santal110K searches a year

Listings sell for $43.59 on average, from $7.06 to $269.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $43.59 that is $4K to $11K a year per listing.

Average price

$43.59inside the $15 to $100 sweet spot

Price range

$7.06–$269.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$4K–$11K

Returns

1.4%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #177 within Aromatherapy. It carries 3,218 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

97%

Out of stock, average day

2.1%

Average rank

#177in Aromatherapy

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

3,218per listing

Listings tracked

38

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

32 months