Santa Wrapping Paper

Shoppers searched for this 458K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months

458K

Growth, 90 days vs prior 90

-4.4%

Conversion, latest week

0.5%

Market size, estimated

$24Ka year

Peak month

December567.5× the quietest month

Top search term

santa wrapping paper220K searches a year

Listings sell for $9.39 on average, from $6.64 to $13.79. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $9.39 that is $2K to $5K a year per listing.

Average price

$9.39under the $15 to $100 sweet spot

Price range

$6.64–$13.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

3.1%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #1,551 within Gift Wrap Paper. It carries 308 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#1,551in Gift Wrap Paper

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

308per listing

Listings tracked

12

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months